Beyond the Basics of (Self) Publishing, Aspect 6: Selling

Your Path to Selling Your Book: An Important Step in Achieving Literary & Publishing Success!

Created byJoylynn Ross

Last updated 4/2025

English

What you'll learn

Students will learn all about ASPECT 6 of 6 of the publishing process, which is SELLING!
Learn the questions you need to ask yourself before asking others to buy.
Learn how selling differs from marketing and promotions, as well as the role it plays in marketing and promoting.
Learn the strategies behind closing the sale.
Learn different selling tips and resources.

Course content

1 section • 6 lectures • 1h 6m total length

Introduction6:36
Thank you for signing up for the Beyond the Basics of Self-Publishing, Aspect Six: Selling Course! I’m your instructor and literary chauffeur, Joylynn M. Ross.
As you may have already guessed, the publishing process is no quick sprint. Heck, it’s not even a marathon. It’s an entire journey that never ends . . . and I mean that in the best way possible. Because once you write and publish a piece of work, my friend, you’ve created a legacy, one that, again, will never end (at least not in your lifetime) and will make a difference for generations to come.
Not only is the publishing process a journey, but it’s one you should never attempt to travel alone. And now you don’t have to. You have me and a wonderful bunch of like-minded literary artists and literary professionals who make up the Path To Publishing community tribe members lovingly referred to as Pathfinders. We like to consider ourselves literary architects building literary legacies and literary empires! But more importantly, we consider ourselves family.
I want to let you know that this set of courses--of which this is one aspect--aren't your typical courses. I’ve studied the best when it comes to course creation, for a number of years, I might add. But I break all the rules: from limiting the number of (words) I share on a slide (and you’ll soon find out why, as you would feel cheated if I cheated you out of all the resources I put on the slides), to taking almost every step I’ve ever seen the publishers I’ve worked with and for take to position their authors and books for success. I list them even if you ultimately decide you don’t want to take them. I intentionally want you to know what all of your options are when it comes to achieving publishing success.
When you're done with this course, you'll have a great start on handling the sixth and final critical step of your self-publishing journey: selling. You can then move onto the other aspects, in order or as needed: writing, editing, design, process, and marketing. And the great thing about this platform is that you can work through these courses and their content at your own pace. You can take all the time you need, as all the tools, information, and resources you need to publish like a professional are available on a timetable that works for you.
I’ll see you inside!
Joylynn M. Ross, Master Literary Educator, Publishing Coach, & CEO of Path To Publishing
Lecture 23:31
Lecture 32:37
Lecture 46:12
Lecture 53:47
Bonus Video43:48

Requirements

Completing Aspects 1 through 5 of the publishing process is recommended, but it is not required.
***Optional hardcopy and digital formats of the course slides are available. Please inquire about them with your instructor.***

Description

This course is the final part in the six-part course series that takes you beyond the basics of (self) publishing to learn not only how to write your book, but how to publish, market, and sell your book so that you can ultimately achieve both literary and financial literary success.

You can go through all six aspects of the publishing process one by one in sequence, or pick the courses that best suit what you need to learn based on where you currently are on your literary and publishing journey.

Adapted from the popular “Act Like an Author, Think Like a Business” conference and companion book, this course is one of six that helps you get started on the writing and publishing process, as well as finish.

The first step is always the biggest, which is writing the book. And then, of course, there is the professional editing of the book, followed by interior and exterior design, the actual steps that make up the process of publishing, and then marketing. But this course can help you take the next step, which is equally as important--the selling of your book, before and after it's written. The selling aspect is how you begin to get a return on the investment of writing and publishing a book.

After you complete this course, you'll be ready to move on to the "Build Your Book Business" course series. After all, once you've built your book, it only makes sense (and cents) to build your book business.

So, continue on your literary journey with your instructor and your own personal literary chauffer—award-winning and bestselling author, Joylynn M. Ross—and learn some unique and practical ways to sell your book.

Whether you've written and published 0 books or 100, this course will offer new systems and strategies that will add value and benefit to your literary and publishing journey.

***The total value for all 6 aspects is right under $1000. Each aspect has been priced accordingly in order to equal the total value. It's not about the time/length of each course, it's about the quality, value, and the benefit they are going to collectively add to your literary and publishing life!

Who this course is for:

This course is for someone who has done the work and put in the time of publishing a book, and is now ready to sell the book!
This course is for someone who wants to learn how to sell a book before it's even written or published (this is what we refer to as not waiting for your book to get ready, but getting ready for your book!).
This is for someone ready to learn how to start getting an investment on the writing and/or book publishing process.