Beyond the Basics of (Self) Publishing, Aspect 5: Marketing

Your Path to Marketing Your Book: An Important Step in Achieving Literary & Publishing Success!

Created byJoylynn Ross

Last updated 3/2025

English

What you'll learn

Students will learn all about ASPECT 5 of 6 of the publishing process, which is MARKETING!
Students will learn how to market a book in all formats.
You'll learn how to do market research for your book, step by step!
Learn the different types of marketing and how to do them.
Learn what a book marketing plan is and how to build one.
Students will learn dozens of book marketing tips, ideas, and resources.
Receive book signing and author appearance tidbits and suggestions that will give audiences an experience worth coming out to!
Learn how to maximize and leverage literary and publishing events.
Students will learn how to pull off some amazing book promotions.
Learn the difference between social media marketing and social media hustling.
You'll learn some extra tried and proven marketing and promotion systems and strategies that will make both the author and the book stand out!

Course content

1 section • 5 lectures • 1h 30m total length

Introduction27:09
Thank you for signing up for the Beyond the Basics of Self-Publishing, Aspect Five: Marketing Course! I’m your instructor and literary chauffeur, Joylynn M. Ross.
As you may have already guessed, the publishing process is no quick sprint. Heck, it’s not even a marathon. It’s an entire journey that never ends . . . and I mean that in the best way possible. Because once you write and publish a piece of work, my friend, you’ve created a legacy, one that, again, will never end (at least not in your lifetime) and will make a difference for generations to come.
Not only is the publishing process a journey, but it’s one you should never attempt to travel alone. And now you don’t have to. You have me and a wonderful bunch of like-minded literary artists and literary professionals who make up the Path To Publishing community tribe members lovingly referred to as Pathfinders. We like to consider ourselves literary architects building literary legacies and literary empires! But more importantly, we consider ourselves family.
I want to let you know that this set of courses--of which this is one aspect--aren't your typical courses. I’ve studied the best when it comes to course creation, for a number of years, I might add. But I break all the rules: from limiting the number of (words) I share on a slide (and you’ll soon find out why, as you would feel cheated if I cheated you out of all the resources I put on the slides), to taking almost every step I’ve ever seen the publishers I’ve worked with and for take to position their authors and books for success. I list them even if you ultimately decide you don’t want to take them. I intentionally want you to know what all of your options are when it comes to achieving publishing success.
When you're done with this course, you'll have a great start on handling the fifth and long-term critical step of your self-publishing journey: marketing. You can then move onto the other aspects, in order or as needed: writing, editing, design, process, and selling. And the great thing about this platform is that you can work through these courses and their content at your own pace. You can take all the time you need, as all the tools, information, and resources you need to publish like a professional are available on a timetable that works for you.
I’ll see you inside!
Joylynn M. Ross, Master Literary Educator, Publishing Coach, & CEO of Path To Publishing
Lecture 222:24
Lecture 312:49
Lecture 414:58
Lecture 513:36

Requirements

Completing Aspects 1 through 4 of the publishing process is recommended, but it is not required.
***Optional hardcopy and digital formats of the course slides are available. Please inquire about them with your instructor.***

Description

This course is the fifth in a six-part series that takes you beyond the basics of (self) publishing to learn not only how to write your book, but how to publish your book (from step one to maintaining its post-publishing success) so that you can ultimately achieve both literary and financial literary success.

You can go through the aspects one by one in sequence, or pick the courses that best suit what you need to learn based on where you currently are on your literary and publishing journey.

Adapted from the popular “Act Like an Author, Think Like a Business” conference and companion book, this course is one of six that helps you get started on the writing and publishing process, as well as finish.

The first step is always the biggest, which is writing the book. And then, of course, there is the professional editing of the book, followed by both interior and exterior design, and the fourth aspect to look at the process of publishing and releasing your book before reaching this step, which is marketing. Collectively, each step will lead you to your final destination of writing and publishing success.

After you complete this course, you'll be ready to move through the remaining aspects of publishing. Even if you've already written your book, you might find it important to go back and take Aspect 1. Regardless of where you are on your writing and publishing journey, marketing is an important step and one that most authors cite as the one they find the hardest. It's the critical step of getting your book in front of readers.

This course will help you understand all the steps and options of the marketing process. It will also provide some information about the steps of the process and where to find the resources you need to make informed decisions.

So, continue on your literary journey with your instructor and own personal literary chauffer—award-winning and bestselling author, Joylynn M. Ross—and learn about a book's design process today.

Whether you've written and published 0 books or 100, this course will offer new systems and strategies that will add value and benefit to your journey.

***The total value for all 6 aspects is right under $1000. Each aspect has been priced accordingly in order to equal the total value. It's not about the time/length of each course, it's about the quality, value, and the benefit they are going to collectively add to your literary and publishing life!

Who this course is for:

This course is for someone who is ready to market their book to those who need what it has to offer.
This course is for someone who doesn't want to wait for their book to get ready, but, instead, wants to get ready for their book by positioning it for success with the right marketing and promotion efforts.
This course is for someone whose book has reached a plateau in sales or simply isn't achieving the measure success it deserves. . .
This course is for authors and publishers who want to market (and promote) both their books and themselves as authors/publishers.
This course is for someone who wants to learn more than just the basics of book marketing.