
Unlock a blueprint for better videos by sharpening your creativity, passion, and clarity across platforms like Instagram and TikTok, while mastering preproduction, three act structure, and planning.
Meet a filmmaker and online teacher who shares decades of shooting and editing, kundalini yoga, and a mission to inspire others to live a more creative, fulfilling life through video.
Get clear on your filmmaking passion to fuel creative, value-based content that blends entertainment and learning, defines your purpose, grows your online audience, and completes the PDAF.
Define your passion, brainstorm themes, and boil them into a clear focus of teaching filmmaking through creating videos and courses, with a mission to inspire millions.
Explore the new relevance of video in today’s world, driven by YouTube’s search prominence, massive daily viewing, and the three pillars of equipment, sharing, and learning.
Discover how modern video production tools, from smartphones to affordable cameras, put high-quality gear in your pocket and dissolve traditional barriers to create and share videos.
Explore how sharing became virtually free and how platforms like YouTube empower you to turn ideas into videos. Create value-based content through online learning and personal storytelling to reach audiences.
We recap how accessible equipment, platforms, and learning resources enable iPhone video creation. We highlight daily habits and mirrors shaping identity, plus free filmmaking resources to upgrade creativity.
Learn to blend content direction with analytics to gain certainty on a specific topic type. Follow a stepwise guide to maximize content success, boost video views, and understand your audience.
Discover how to choose content genres, use free analytics tools like Vid IQ, Google Trends, and Udemy to plan video topics, schedule production, and maximize Instagram and YouTube success.
Connect your YouTube channel to vidIQ, use keyword data to select high-potential topics, and optimize with search volume and overall scores to boost views and production performance.
Learn to use Google Trends data to spot rising topics for videos, combining trend data with vid IQ insights to plan content for well-being, personal development, and self awareness.
Use market insights to map your audience's spending habits, gauge demand and competition, and estimate potential revenue for video topics like filmmaking, videography, and cinematography.
Learn to organize topics like finance, entrepreneurship, relationships, and life purpose into compelling videos that perform on YouTube, Udemy, and Google Trends, while planning authentically to grow a following.
Clarify your creative direction by using the PDAF exercise to define what, who, how, and why you create, and synthesize prior lessons for deeper filmmaking insights.
Clarify your creative clarity for film by defining why you love video, the focus, and who benefits, then plan to teach through online and in-person workshops.
Explore how video uses sight and sound to transmit ideas, shaping viewer experience, and learn to craft powerful concepts and production details for your projects.
Explore how your creativity as a video creator can influence others' thoughts, emotions, and lives by turning internal inspiration into impactful films, and learn to craft meaningful content.
Discover how to turn ideas into final videos through planning, collaboration, and detailed execution. Boost your workflow by optimizing Instagram for clients, coordinating with others, and maintaining a cohesive aesthetic.
Discover practical workflows to keep creativity flowing, from to-do lists and calendars to collaborative shoots and location planning, plus Sony gear through brand outreach.
Explore how to start creating effectively by outlining a creation path with three fundamentals—concept, tools, and emulation—plus detailing genre, story, and message for your video projects.
Define the genre and theme to frame a YouTube series on an iPhone, exploring daily challenges and life hacks. Attach a clear arc: beginning, middle, end, and show transformation.
Identify why viewers watch and what actions they take after watching, then craft a modern mini-doc aesthetic shot on iPhone, with a main host, guests, and purposeful preproduction and post-production.
Define your story and characters for online video by applying the beginning, middle, and end structure and film-inspired techniques to craft consistent, engaging content across online platforms.
Define and develop your video characters to boost audience retention and engagement by using the PDAF exercise, whether for fictional figures or on-camera creators, shaping feelings, descriptions, traits, and behavior.
Define your on-screen character by describing your occupation, interests, personality, behavior, and feelings, and align your camera persona with audience expectations for repeatable, engaging videos.
Learn to structure your videos with a clear three-act storytelling framework: introduction, main content, and conclusion, designed for modern creators across single videos or series.
Explore the three act structure across three examples, showing intro, act two, and conclusion, plus cliffhangers and a call to action, to help you craft engaging videos.
Discover how to build a compelling video using a three-act outline, from an opening hook and main content to a concluding call to action, with practical outlining tips.
Learn to craft videos that educate, connect with your audience, and entertain, using a practical template that outlines educational value, emotional resonance, and entertaining moments to drive engagement.
Learn to create a stylesheet that captures mood, tone, vibe, and aesthetic to guide production. Use it to align teams and clients and brainstorm imagery.
Practice gathering stylesheet assets for the athletes in fashion project by sourcing gritty urban imagery from Pinterest, Flickr, and Google images, then shape tone with a focused stylesheet.
Organize and create your style sheet by selecting a main cover image and outlining the story with street and urban, fashion, basketball, and Los Angeles themes.
Strategize your video production by detailing camera, lens, lighting, sound, and editing software, starting with a phone and borrowing gear to empower creation for a YouTube series.
Discover how emulation and remix fuel filmmaking by researching inspirations and blending past ideas with your voice. Apply the creativity formula—one idea plus a new twist equals a creation.
Identify three creators you admire, analyze what you like about their work, and emulate and remix elements in your own videos for a future audience.
Define your mission, milestones, and road map for video projects, then follow a GPS-style plan with turn-by-turn waypoints and dates toward your production goals.
Define your video creator mission and online content goals, then set milestones from daily planning to weekly filming and monthly releases, guided by gps as your compass.
Build momentum for video creation by daily rituals, small consistent work, and collaboration, while finding your voice and using journaling to grow an online audience.
Brandon outlines a conveyor-belt approach to video creation for online teaching, from scripting and recording to screen capture and strategic outsourcing, plus content repurposing for maximum impact.
Recap and finalize your filmmaking craft by revisiting passion, tools, emulation and remixing, storytelling structure, characters, production details, and a milestone roadmap to turn ideas into videos.
Maintain progress with consistency, journal successes and failures, update your guide map to grow your audience, seek feedback from course community, and ensure videos reflect your mission with lasting value.
Apply the course techniques to create amazing, impactful videos using the knowledge blueprint and actionable takeaways. Start today, take risks, and turn ideas into reality as you build your influence.
Celebrate finishing the course, and explore bonus links to related filmmaking courses and the art therapy and creativity course, plus exclusive discounts to help you grow as a creator.
Do you want your videos to be more creative, shareable, engaging, unique, or impressive to watch?
Whether you want to make better Instagram videos, YouTube videos, short films, music videos, documentaries, videos for professional clients or just personal projects, this course is made for you.
By the end of this course, you'll have the skills and film school level understanding of:
1. Understand Today's Tools & Use "The Power of Video"
To begin, you first learn how empowered you are in today's world as a video creator or aspiring filmmaker. These insights and actionable takeaways act as a framework for the success of your next video to build on top of.
• What makes videos likable and shareable
• Sharing and learning like a pro
• Creative self discovery
• Finding your mission
• Developing your passion
2. Improve Your Creativity & Video Creator Skillset
This is one of the most overlooked aspects of creating videos. Here, you get crystal clear on the who, what, where, how, and why of your own creativity process. These interactive learning exercises and expert guest speakers teach you the following.
• Impress and inspire others through your videos
• Create videos that express yourself effectively
• Use your social media and collaboration tips
• Translate your passion into your projects
• Upgrade creativity and video ideas
3. Upgrade Your Concept, Characters, Story & Final Product
Now that you've improved your video creating skillset, here's where you set your next video up for success with storytelling. These pre-production video outlines and techniques can be used to upgrade all your videos, even after this course.
• Tell better stories with the 3 act story structure
• Optimize your videos for social media platforms
• How to use and create a stylesheet
• Upgrade your characters and concept
4. Turn Your Concept Into a Creative & Impressive Video
You've worked alongside me to upgrade, unlock and improve your skillset as a video creator. Now you have the ability to bring all these aspects together into your future projects and successfully turn your ideas into videos you're proud of.
• Synthesize tools from this course into actionable takeaways
• Organize your video production details and logistics
• Expert guest speaker advice on production process
• Successful video outline blueprint for Youtube, Instagram, etc.
5. The Creativity Formula, Emulation & Remixing
In this step, you take the video and/or series we've put together during the course and take things to the next level. This process allows you to gather techniques, inspiration, ideas, and insights from other people's work and continue to improve upon your videos.
• Make better videos using the "Creativity Formula"
• Emulate and draw inspiration from outside sources
• How to remix other creator's ideas and projects
• Hacks to improve faster as a video creator
• Improve audience retention and engagement
6. Continuously Improve & Reach Your Video Goals
You're now ready to continue creating better and better videos beyond this course. In this final step, you gain the skills to make each of your videos more impressive than the last one and track your progress.
• Create a roadmap of what you want to achieve
• Attain your milestones and achievements
• Keep track of your video creation progress
• Tips for succeeding as a video creator
• and so much more
My goal for you:
The goal of this course is to give you all the knowledge that I've gained from 10+ years in the film industry (working with clients like Red Bull, Taco Bell, and Discovery Channel) in a way that is fun to learn and easy to understand.
Creating better videos no matter what:
It's my passion to teach the information that all video creators can benefit from, regardless of your equipment or budget. Wether you are shooting on a smartphone or camera, the actionable takeaways from this course will have the same positive effect.
You'll have lifetime access to:
• 40+ Individual video lessons
• 5+ Hours of learning content
• 3 Project case studies
• 9 Interactive Exercises
• 10 Downloadable Resources
• 30 Gigabytes of streamable content
• Updates to all future course materials
• One on one with me in the Q&A section
If you want to learn the tools to make videos that you're proud of, this is the course for you.
I'll see you inside the course!
Julian