Better Business Writing Skills
4.5 (4,602 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
18,033 students enrolled

Better Business Writing Skills

Learn the skills, tips and tricks of persuasive writing from a professional speechwriter
Bestseller
4.5 (4,602 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
18,033 students enrolled
Created by Mark Morris
Last updated 6/2020
English
English [Auto], French [Auto]
Current price: $69.99 Original price: $99.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 11 articles
  • 15 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to write clear, concise and persuasive words that will achieve your objectives
  • The Big Questions you need to ask before you put pen to paper
  • The tricks I use to be a productive writer, to enter a state of flow and never suffer from writer’s block
  • How being a persuasive writer will help you achieve your objectives at work
  • The ancient secrets of persuasive writing
  • Why being a good writer is vital to the success of your career or your business
  • How to polish your words with powerful editing techniques
  • How to test your work to make sure it does what you want it to
  • How to structure your work for maximum impact
Requirements
  • A basic understanding of the English language
  • A pen and notebook
  • A desire to put these lessons into practice
Description

Better Business Writing will help you to develop clear, concise and powerful writing skills.  Better Business Writing will help you to be a better writer and, through your words, change the way that people think, feel or act. 

  • 5 STAR REVIEW - "High quality presenter with fantastic ideas." C.L.


This is not a technical course full of complex grammar. It looks at the timeless principles that can take your writing to the next level.  The simple things that you can change to start having an impact TODAY!

  • 5 STAR REVIEW - “The instructor teaches simple yet effective tactics to improve your writing. You'll like his direct and no-nonsense style of teaching. I am enjoying this course. Great work, Mark! Keep it up!" V.B.



The course is divided into three main sections: before you write (planning), while you write (writing), and after you write (editing).  In each section, I will take you step-by-step through the simple techniques, tricks and habits that will transform your writing and your career.

  • 5 STAR REVIEW - “This course very helpful for my personal writing, I love it so much.” T.T.


If you want to promote your business, excel in your career and be admired by your colleagues for your writing skills, Better Business Writing is the course for you.

  • 5 STAR REVIEW - “I thoroughly enjoyed this course. It was fully comprehensive and packed with valuable tips to improve any type of writing. The tutor obviously had a lot of writing experience and didn’t hold back in sharing his knowledge. I liked the way he explained how to deal with writers block as it sounds very effective. I’ll definitely use it the next time my head feels empty.” S.M.


So join thousands of people improving their writing skills today and let's get started!

Who this course is for:
  • This course is for everyone who writes at work. Whether you write emails, reports, marketing copy, articles or speeches, this course is for you.
  • This course is not designed for fiction writers. However, many of the principles covered have been used by successful authors for centuries to write engaging, dramatic text.
Course content
Expand all 64 lectures 03:14:01
+ Introduction
8 lectures 25:26
  • Why writing well is so important
  • A little about me and my story
  • An overview of the course 
  • An invitation to join my Facebook group
Preview 03:32

Exercise and resource pack.

Exercises and Resources
00:11

Good writing is about one thing: getting things done!

What is Clear English?
03:07

Clear, simple writing is not dull, dumbed down, a total ban on all jargon and technical language, or just for 'comms people'. 

Clear English myths
07:19

A quick word on Udemy reviews.

An Important Message
01:19

The importance of good writing isn't just my opinion, it's fact! Here we look at the evidence.

The Evidence for using Clear English.
03:14

Understanding a person's or a groups' ability to read the words you write will determin how successful you will be.  You may be surprised at what general literacy levels really are!

Literacy Levels
05:17

Summary of what you've learned:

  • what Clear English is
  • the myths verses the reality
  • the evidence that says you should improve your writing skills
  • the importance of understanding literacy levels
Section Review
01:27

Let's test your knowledge of the introduction to Better Business Writing.

Introduction Quiz
9 questions
+ PART ONE: Before You Write
8 lectures 25:48

In this part your will learn the Big Questions to ask before you write, and how to set your ideas from your head and on to the screen.

Before you start writing you need to think about:

  • your objectives
  • your reader
  • your voice
Part One Summary
02:08

If you don't know why you're writing something, why are you doing it? Be clear about your objectives.

Think about... your objective
06:14
Exercise: Setting Your Objectives
00:07

Understanding your reader will determine the success of failure of your words. 

Think about... your reader
08:17
Exercise: Identify Your Reader
00:13

Who you represent (yourself, a colleague, your company) must determine the style and content of your writing.

Think about... your voice
05:59
Exercise: Identify Your Voice
00:14

We've looked at your objectives, your reader and your voice.  But should you write anything at all?

Think First: Review
02:35

Let's see how you got on with this section on what to do before you write.

Before you write
7 questions
+ Structure
5 lectures 15:09

In this section you'll learn some ways to get your ideas down on paper and to structure those ideas to best achieve your objectives.

Structure: Summary
01:09

Learn three techniques to get your ideas out of your head and onto paper or screen.

Preview 03:46

My favourite way of sorting good ideas from bad, and focusing on what you really need to achieve your objectives.

Could, Should & Must
05:50

Put into practice what you've learned so far in this section.

Structure: Exercise
01:54

Review what you've learned in Part One: Before You Write.

Part One Review
02:30
Structure
6 questions
+ PART TWO: Writing
7 lectures 25:36

In Part Two you'll learn about the building blocks of writing and some ancient techniques to make your words powerful and compelling.

Part Two Summary
00:27

How to choose the right words to best achieve your objectives.

Building Blocks of Writing: Words
04:58

Why are some sentences bad, and how to correct them - 1

Building Blocks of Writing: Sentences - 1
07:17

Why are some sentences bad, and how to correct them - 2

Building Blocks of Writing: Sentences - 2
04:54

How to use paragraphs to make your writing easier to understand and more likely to achieve your objectives.

Building Blocks of Writing: Paragraphs
04:20

Don't get bogged down in individual sentences. Does the whole document actually work?

Building Blocks of Writing: The Whole Thing
01:56

In this section you learned how words, sentences, paragraphs and the whole thing can be put to work to achieve your objectives.

Building Blocks of Writing: Review
01:44
The Building Blocks of Writing
4 questions
+ Principles of Great Writing
4 lectures 11:39

Now to the nitty-gritty of great writing.  Learn the principles of great writing from Ancient Greece and writing techniques that will turbo-charge your writing.

Writing Techniques: Summary
01:00

Why a logical argument is essential to persuasive writing.  

Logos - The Logical Argument
01:48

Logic by itself is not enough, you need to make an emotional connection with your reader.  Here's how.

Pathos - The Emotional Connection
04:57

Why should your reader listen to you? How to give your words credibility.

Ethos - Your Credibility
03:54
+ Being Direct
10 lectures 34:13

Learn how using the active voice, verbs and taking responsibility can transform your work.

Being Direct
01:10

Learn what the 'Active Voice' is and how it can help you transform your work.

Preview 04:15

While you should usually use the Active Voice, the Passive Voice can come in handy too.  Here's when to use the Passive Voice.

The Passive Voice
02:46

Learn the power of using verbs instead of nouns.

Verbs, Not Nouns
03:34

Readers don't trust people who don't take responsibility for their actions. Take responsibility! This is a difficult lesson, but an important one.

Taking Responsibility
03:01

Remember that you're writing to human beings. Don't lose your readers with abstract words and ideas.

Keeping it real
04:09

Don't confuse your reader by being ambiguous. Say clearly what you mean to say.

Ambiguity
03:26

We'll look at the 'Curse of Knowledge' and why you should never assume that your reader knows what you know.

Being Inclusive
06:31

Don't rely on stock phrases.  If you've heard it before, write something new or lose your reader.

Management Speak & Cliché
02:47

In Part Two, we've learned:

  • the importance of combining a logical argument with an emotional connection and a credible writer
  • why you should always be direct, using the Active Voice and verbs and by taking responsibility
  • why you should ground your work in people's everyday experience
  • that you should be clear, inclusive and never rely on cliché
Part Two Review
02:34
+ PART THREE: After You Write
16 lectures 32:38

Once you have your first draft, the work has just begun.  Good writing comes in the edit.

Part Three Summary
04:57

Does what you've written achieve your objectives? If not, there's still work to do.

Editing - Objective Testing
03:17

Make sure you get to the point. Fast!

Editing For Brevity
02:15

Text that is too long is often not read, meaning it cannot help you fulfill your objectives. In this exercise, you will practice dramatically shortening some text.

Exercise: Editing for brevity
00:07

If your reader isn't clear what you want, you've wasted their time and yours.

Editing For Clarity
03:20

You only have a few seconds to grab a reader's attention.  Do you?

Preview 02:42
Exercise: Simplify these sentences
00:13

Make sure you avoid sloppy errors. Believe me, we can all make mistakes!

Due Diligence
03:01

Don't get caught out by spelling mistakes.

Check your words
03:01

A fresh pair of eyes is a wonderful thing, but only for the Big Things.

Proof Reading
01:38
Exercise: Proof Reading
00:08

The most powerful thing you can do to check your own work.

Read Aloud
02:45

Two websites that will give you a clear picture of the readability of your work.

Hard Data
02:54
Editing Check List
00:06
Wise words from George Orwell
00:19

We've seen how editing is vital for great writing.  We've looked at:

  • checking what you've written achieves your objectives
  • editing for brevity and clarity
  • grabbing your readers attention
  • checking your words through proof reading and reading them aloud
  • two websites that can give you some numbers and a helping hand
Part Three Summary
01:53
+ Final Thoughts
6 lectures 23:31

Understanding your own body clock and making the most of where you write can make a big difference. 

Timing and Environment
06:07

What is a State of Flow and how to get into one.

A State of Flow
10:04

How I make sure I never suffer from writer's block.

Writer's Block
03:24

In this section I've shared with you how I work at the time best for me, how I can get into a state of flow and avoid writer's block.

Section Review
00:50

Congratulations! You've finished the course. Let's look back at everything you've learned.

Course Overview
03:01
Photo Credits - Creative Commons attribution
00:05