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2021-02-08 13:58:06
30-Day Money-Back Guarantee
Business Communications Business Writing

Better Business Writing Skills

Learn the skills, tips and tricks of persuasive writing and great content writing from a professional speechwriter
Bestseller
Rating: 4.5 out of 54.5 (7,638 ratings)
29,446 students
Created by Mark Morris
Last updated 2/2021
English
English, French [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • How to write clear, concise and persuasive words that will achieve your objectives
  • The tricks I use to be a productive writer, to enter a state of flow and never suffer from writer’s block
  • The Big Questions you need to ask before you put pen to paper
  • How being a persuasive writer will help you achieve your objectives at work
  • The ancient secrets of persuasive writing
  • Why being a good writer is vital to the success of your career or your business
  • How to polish your words with powerful editing techniques
  • How to test your work to make sure it does what you want it to
  • How to structure your work for maximum impact
Curated for the Udemy for Business collection

Requirements

  • A basic understanding of the English language
  • A pen and notebook
  • A desire to put these lessons into practice

Description

*** Fully re-recorded and updated for 2021 ***

*** Free 32-page book with exercises and printable resources ***

***Fully accurate subtitles***

This course will teach you how to use the power of words to change the way people think, feel and act. Writing well is a vital part of any successful career or business. If you want to thrive at work you need to thrive at writing. By the end of this course, you will have developed writing skills that will propel your career to the next level.

  • 5 STAR REVIEW - “This is such an amazing well structured, clear/concise course with immense value for anyone who needs to write articles and content of any nature.” A.P.

My name is Mark Morris. I’m an award-winning professional speechwriter with more than a decade of experience writing for senior politicians in the United Kingdom and internationally – including for two former Prime Ministers. During my career I’ve written thousands of speeches to audiences across Europe and North America.

I’ve written countless debates in the British Parliament. I’ve written articles for newspapers including The New York Times, the Wall Street Journal, La Repubblica, El Pais, The Times and Die Welt. I’ve also written for magazines including Wired and Newsweek. I even had the honour of writing an historic and award-winning speech to a joint meeting of the United States Congress. In this course, I’ll give you the full benefit of my years of experience and expertise to set you on the path to writing success.

  • 5 STAR REVIEW - “I really enjoyed the course. Each lesson was interesting and full of examples. Mark is a real specialist in his field and it's clear that he is passionate about his work. You are not only listening to empty words but learning from someone's experience - which for me is the best way. Even now, writing this review, I am trying to implement what I have learnt - which is a good proof of this course being a 5 stars one.” A.A.

This is not a technical course full of complex grammar. It focusses on the timeless principles that you can use to produce clear, powerful, persuasive writing.

The course starts by looking at what good writing is and at the evidence as to why writing well is so important. The course is then divided into three main sections: before you write (planning), while you write (writing), and after you write (editing).

Part One: Planning: In this section, I’ll show you what you need to do before you put pen to paper. We’ll ask the big questions you need to answer for everything you write:

  • What is your objective? If you don’t know what you want, you’re unlikely to get it.

  • Who is your reader? Only by understanding your reader and consciously writing for them can you achieve your objectives.

  • What is your voice? Who or what do your words represent? Yourself, your boss, your company? Only by having a clear and consistent voice can you achieve your objectives.

I’ll then show you how to plan and structure your work to lead your reader from where they are to where you want them to be.

  • 5 STAR REVIEW - “Loved this course! Mark gives you what you need to write in clear English. He goes directly to the point with his ideas, examples, and summaries. After doing this course, I started to see that my writing has improved. My sentences are shorter, cleaner, and more direct. I can't wait to continue to practice all learned in the course. Here's fresh news! Mark remastered the videos recently. Now, it's much more pleasant to watch and to listen. Go for it that you won't regret.” B.B.

Part Two: Writing: In this second section, I’ll guide you through the building blocks of writing: words, sentences, paragraphs and the whole piece. I’ll show you how to choose the right words and put them in the best order so you can achieve your objectives.

In this section you’ll learn techniques both ancient and modern that will turn your words into a powerful engine for achieving your goals. We’ll look at the logic and emotion of your words and at establishing credibility with your reader. I’ll also take you through many of the most common mistakes that people make in their writing, and how to avoid them.

  • 5 STAR REVIEW - “I loved the way he explained things, simple yet profound. Easy to understand; he lives up to his words. Highly recommended. Thank you so much.” B

Part Three: Editing: In this section you’ll learn the vital art of editing. I’ll show you how to sharpen and smooth your first draft into something you can be truly proud of. I’ll show you how to test your words to see if they are clear, understandable and – most important - achieve your objectives.

  • 5 STAR REVIEW - “I thoroughly enjoyed this course. It was fully comprehensive and packed with valuable tips to improve any type of writing. The tutor obviously had a lot of writing experience and didn’t hold back in sharing his knowledge. I liked the way he explained how to deal with writer’s block as it sounds very effective. I’ll definitely use it the next time my head feels empty.” S.M.

Finally, I’ll share some of the techniques I use to be a productive and successful writer. I’ll show you how you can enter a ‘State of Flow’, where excellent writing comes easily, and how you can avoid ever suffering from writer’s block.

In each section, I’ll take you step-by-step through the techniques, tricks and habits that can transform your writing.

If you want to promote your business, excel in your career, and feel proud of your writing, Better Business Writing is the course for you.

So join tens of thousands of people already improving their writing skills and enroll now!

Who this course is for:

  • This course is for everyone who writes at work. Whether you write emails, reports, blogs, marketing copy, articles or speeches, this course is for you.
  • While this course is not designed for fiction writers, many of the principles covered have been used by successful authors for centuries to write beautiful, engaging, dramatic text.

Featured review

Susan George
Susan George
13 courses
6 reviews
Rating: 5.0 out of 5a year ago
This course is well worth the time. It's clear that the instructor knows his craft. I don't say this because of his impressive background. I say it because he knows how to engage students and teach in an understandable and personal way, which also includes clever visuals and a bit of whimsy. I now understand the mistakes I've made in the past, and I have the tools to be a more effective writer.

Course content

8 sections • 64 lectures • 3h 31m total length

  • Preview05:07
  • Exercises and Resources
    00:11
  • What is Clear English and why it's essential for effective communication.
    07:38
  • An Important Message
    01:16
  • The Evidence for using Clear English.
    03:24
  • Literacy Levels
    05:19
  • Section Review
    01:35
  • Introduction Quiz
    9 questions

  • Part One Summary
    02:44
  • Before you write, think about... your objective
    07:13
  • Exercise: Setting Your Objectives
    00:07
  • Before you write, think about... your reader
    09:05
  • Exercise: Identify Your Reader
    00:13
  • Before you write, think about... your voice
    06:18
  • Exercise: Identify Your Voice
    00:14
  • Before you write
    7 questions

  • Structure: Summary
    01:11
  • Preview04:06
  • Could, Should & Must - the best way to priorities your information when writing
    05:58
  • Structure: Exercise
    01:57
  • Part One Review
    04:01
  • Structure
    6 questions

  • Part Two Summary
    01:36
  • Building Blocks of Writing: Words
    05:18
  • Building Blocks of Writing: Sentences - 1
    06:59
  • Building Blocks of Writing: Sentences - Padding
    04:21
  • Building Blocks of Writing: Paragraphs
    04:44
  • Building Blocks of Writing: The Whole Thing
    01:51
  • Building Blocks of Writing: Review
    01:49
  • The Building Blocks of Writing
    4 questions

  • Principles of Great Writing: Logos - The Logical Argument
    02:42
  • Principles of Great Writing: Pathos - The Emotional Connection
    06:28
  • Principles of Great Writing: Ethos - Your Credibility
    04:07

  • Being Direct
    01:07
  • Preview04:25
  • The Passive Voice
    03:08
  • Verbs, Not Nouns - essential for excellent communication
    03:38
  • Taking Responsibility - earn trust through your writing
    03:36
  • Keeping it real - the importance of authentic writing
    05:27
  • Ambiguity - the importance of clear writing
    03:54
  • Being Inclusive - how to avoid alienating your reader
    06:20
  • Management Speak & Cliché
    03:13
  • Part Two Review
    02:45

  • Part Three Summary
    05:06
  • Editing - Objective Testing
    03:30
  • Editing For Brevity
    03:11
  • Exercise: Editing for brevity
    00:07
  • Editing For Clarity
    02:47
  • Preview03:28
  • Exercise: Simplify these sentences
    00:13
  • Editing - Due Diligence
    03:25
  • Editing - Check your words
    05:06
  • Editing - Proof Reading
    02:23
  • Exercise: Proof Reading
    00:08
  • Editing - Read Aloud
    03:28
  • Editing - Hard Data
    03:29
  • Editing Check List
    00:06
  • Wise words from George Orwell
    00:19
  • Part Three Summary
    02:06

  • The Practice of Writing: Summary
    00:49
  • Timing - write when you're at your most productive
    03:14
  • Environment - where you write has a big impact on the quality of your writing
    03:55
  • A State of Flow - how to get the writing magic to happen
    10:08
  • Writer's Block - never suffer again
    04:12
  • Section Review
    00:55
  • Course Overview
    03:02
  • Photo Credits - Creative Commons attribution
    00:05
  • BONUS LECTURE: Taking it further
    00:43

Instructor

Mark Morris
Speechwriter
Mark Morris
  • 4.5 Instructor Rating
  • 7,684 Reviews
  • 29,529 Students
  • 2 Courses

Mark Morris is a Cicero Award-winning professional speechwriter with more than a decade of experience at the very highest level. He has written for senior politicians in the United Kingdom and internationally, including for two former Prime Ministers. 

Throughout his writing career he has run countless face-to-face courses to help people write better than they ever thought they could. He has now also helped almost 20,000 students from around the world with his online course.   

Mark is passionate about writing and loves helping people to get the most from their careers by improving their writing skills.  

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