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Business writing skills
Rating: 4.6 out of 5(25 ratings)
354 students
Created byJannike Ohsten
Last updated 1/2024
English

What you'll learn

  • Plan and structure your writing effectively
  • Tailor your writing to your reader
  • Write using clear, simple language
  • Keep your writing concise
  • Follow consistent phrasing and formatting
  • Use an engaging call to action
  • Avoid some common grammatical mistakes

Course content

9 sections • 16 lectures • 41m total length

  • Introduction0:39

    Whatever your role, when you’re writing for business you have a goal to achieve. You might be persuading someone to buy your product, asking team members to complete a task, or demonstrating the brilliant work you’ve been doing. No matter what your objective, meeting it relies on how well you get your message across.

    This course will show you how to get what you need from your writing. You’ll learn how to plan and structure texts clearly, and how to use simple, relatable language that’s focused on your audience and your goals.

    It isn’t based on specific types of writing; instead, you can apply it to whatever you write, whether that’s emails, reports, or something particular to your organisation.

    The first section on planning and structure includes some quiz questions after each video. If enough learners find these useful, I'll add questions to each section throughout the course to help you put your new knowledge into action.

Requirements

  • You should be fluent in English to get the most out of this course.

Description

Do you want to achieve more at work? Whether your goal is winning new customers, persuading colleagues, or getting your dream promotion, it all starts with how you communicate.

Almost everything you do professionally involves writing, from quick emails to your annual report. But is yours working for or against you?

Whether you work with internal or external stakeholders, your writing is responsible for persuading people and making sure they understand vital information. But it can only make an impact when it’s clear and engaging.

This business writing skills course shows you how to use your writing to influence others and achieve your goals more easily.

After completing the course, you'll be able to:

  • Communicate information clearly and avoid misunderstandings

  • Persuade stakeholders through your writing

  • Save time at work

  • Make a better impression on colleagues and customers

Who it's for

This course is for anyone who writes at work, whatever stage you’ve reached in your career and whatever industry you’re in. Even those in senior roles and with lots of commercial experience will learn plenty; in fact, the higher the stakes when it comes to your writing, the more you stand to gain.

If you often write for an external audience (for example, if you work in sales or marketing), the course will help you boost engagement by focusing on your target customer.

Who this course is for:

  • Anyone who writes for work, whether it's emails, presentations, or something else. The course will help you achieve more whatever stage you’ve reached in your career, whatever industry you’re in, and whether you write to external or internal stakeholders.

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