Better business networking
4.1 (3 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
222 students enrolled

Better business networking

Make your business networking more effective from the get-go
4.1 (3 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
222 students enrolled
Created by Gwyneth Box
Last updated 2/2017
Current price: $23.99 Original price: $34.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 12 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Discover how to find networking groups to attend.
  • Recognise the range of formats and activities of business networking and identify the groups and events most likely to suit you and your business needs.
  • Learn what you should do before, during and after networking events in order to make your efforts more effective.
  • Learn the key elements and techniques to preparing and presenting your 60-second pitch
  • Students do not need any language or technical skills to take this course.
  • Students should recognise that relationships are key to good business and want to expand their business and professional network to build more and better relationships

Networks have always been important for business - from family-run businesses, to the old-school tie, jobs-for-the-boys and the whole ugly world of nepotism. But now, perhaps more than ever, we have the idea of networking as an activity, an activity that has become a keystone for small and medium-sized businesses, especially those who work with other businesses. 

But face-to-face networking can be frightening - the idea of walking into a room full of strangers, of pitching your business to a crowd of people you don't know - and it can also be a tremendous drain on time and money. It really helps if you understand the general landscape of networking and how the different organisations function so that you can make more informed decisions about where to focus your resources.

In this course, we'll take a look at the types of group, the obligations that membership can involve, and the activities you can expect at different meetings. 

We'll look at the whole before, during and after progression, with guidance on how you can prepare beforehand, advice on how to act during the event - including a section on how to prepare your pitch - and recommendations on what to do afterwards, to make your networking more effective.

We'll ask you to consider your own reasons for networking and explain some of the other motivations you may come across - it's important to realise that not everyone approaches things in the same spirit.

If you're new to networking this course will give you a clear overview of what is involved and get you on the right track from day one.

If you're a seasoned networker it will offer the opportunity to take stock and review what you are doing and why, to be sure you are getting the most out of your efforts.

Who this course is for:
  • This course is intended for business owners and others who want to start building more and better business relationships through networking.
  • The course is aimed at those with little or no experience of business networking.
  • This course is aimed at those who are unsure where find out about what business networking events are available and who want to make the most of their networking activities from the beginning.
  • Students who feel their business networking is not effective may also benefit from this opportunity to take stock and review networking options.
Course content
Expand all 12 lectures 01:22:19
+ Introduction
1 lecture 02:42

This section will give an overview of business networking: what it is, why it matters and why so many people find it a daunting prospect.

Preview 02:42
+ Networking Groups
3 lectures 22:22

Business networking groups range from informal to the most strictly regulated. Here we consider some of the types of group you will encounter.

Types of networking group

Networking is a business like any other and includes membership fees, event attendance fees and other obligations.

Preview 04:59

The many different groups and organisations mean that there are a whole range of formats for events and a range of activities that take place.

Types of activity
+ Reasons for networking
1 lecture 06:59

If you are to get the most out of your business networking, it helps to be clear about your motivations and recognise those of the other people you will meet.

Preview 06:59
+ Before the event
1 lecture 07:31

Here we'll look at what you can do beforehand to find out about the event itself and the people who will be attending, as well as setting goals to make your networking more effective.

Be prepared
+ During the event
1 lecture 15:27

What are you aiming to achieve at the networking event and how can you make sure this actually happens and your time is spent effectively?

Maximise opportunities
+ After the event
1 lecture 06:56

A single networking event is not likely to be sufficient to achieve a great deal, but by taking the right actions afterwards you can maximise the possibilities of effective networking.

Follow up and follow through
+ The 60-second pitch
3 lectures 16:50

Discover what a pitch is and why you should prepare it. Learn the three keys to effective pitching.

What is a pitch?

Sixty seconds is a very short time to include everything you want people to know about you and your business. Here we look a how to make the most of the short time you have for your pitch.

The content of your pitch

Presentation is key to making your pitch memorable so here we look at some basic techniques to ensure your pitch is heard and remembered.

Presenting your pitch
+ Conclusion
1 lecture 03:32

A review of the course and a reminder of the main points covered and the resources available.

Summing up and moving forward