
Intro and some reasons why this course is different.
Are it's important to set your channels "public facing"
Creating a strong brand is most important -
"Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
- Elon Musk
“Data, I think, is one of the most powerful mechanisms for telling stories. I take a huge pile of data and I try to get it to tell stories.” – Steven Levitt, Co-author of Freakonomics
"It is better to be alone than in bad company." - George Washington
Don't be fooled into thinking you need a fancy key research tool. Use free resources.
This is an extended lecture on whether there really are "video keywords" (keywords that only trigger videos). Many believe that this is the case, but if you make a video that answers the specific query it can appear with the normal search results. I provide proof.
Why what you are saying in your video iis so important and what the best practices are.
The QuickTime and The Dead - If you don't already have Quicktime, download it here, it's FREE!
Video DownloadHelper is the most complete tool to extract videos and image files from Web sites and save them to your hard drive.When DownloadHelper detects it can do something for you, the toolbaricon highlights and a menu allows you to download files by simply clicking an item.
Create images and the way to drawl on the visual recognition Google crawlers.
How you can design thumbnails Google image spiders will be drawn to.
You need to spend your money on fancy video editing tools. They're probably already installed on your computer.
Best Practices For Meta Data and Exporting - No software if required, on Mac command + I to add tags. Windows just right click and edit the file. U.sing your competitors channel names in your tags will help your video show in related videos. This is a way to ethically "steal traffic".
What is IFTTT and why does it help you
How are you IFTTT you additional and how to set it up
How to syndicate Youtube, Vimeo and Daily Motion from 1 account
Part 2 of setting up your IFTTT
Closing thoughts on IFTTT
Over The Shoulder Upload Training (Part #1) - Everything I've covered up to now pulled together.
Over The Shoulder Upload Training (Part #2) - Everything I've covered up to now pulled together.
Why using all of YouTube's toys helps rank your video.
Playlist loops and why they are important and how they work.
How to maximize playpist loops in each network
How to find out how much Google likes your video, but trimming keywords.
"The Best Video Marketing Course Of All Time" is my first course on Udemy. I put in a ton of effort because I wanted to come out swinging. It covers a wide-ranging subject: Video marketing.
Rank YouTube, Vimeo and Dailymotion Like A Boss!
I will teach you to rank YouTube, Vimeo and Dailymotion videos at the top of Google's organic traffic without having to pay. This course isn't "another secret hidden YouTube loophole." Theoretically, your videos can hold their rankings until someone comes along and does better. If a competitor tries to usurp your position, I will show you how to "juice your video" back over them. I've also included some advanced RSS strategies to ensure that will never be an issue.
A big "problem" I had making this course, the videos I was using for my case study kept going to #1 before I could complete all of the steps. That is a good problem to have. If reaching your goal STOP! Enjoy your success and move on to the next project.
I am showing you everything from the most white-hat to the most aggressive ranking methods. You probably won't even need to use the manipulative tactics.
My concept is simple:
Does the video you created answer a Google query Google better than something else?
If not, it probably won't rank.
But here is your huge advantage: In the case of Youtube, you are playing on their home turf! Don't under-estimare Vimeo and Dailymotion either! You spent tim creatin ou video. Why just distribute it one place?
Gone are the days of making spam videos, live streaming pre-recorded PLR videos and expecting results. In fact, I show how live streaming hurts you unless you are using in for legitimate purposes.
So. forget everything you think you know about video marketing, a lot of what I teach go against the grain of what the "Gurus" like to spew.
Video production is a part of it, but there is no need fancy video creation software, mics or lighting. If fact, you have everything to create quality videos using programs you already have installed on your computer. There's a crash course on video editing, which is easier than you think and makes a HUGE difference.
"Video Keywords" Are A Myth!
If anyone has ever told you there are only certain keywords a video can rank for THEY ARE WRONG!
There is no need for expensive keyword tools! I will teach you to get BETTER keyword ideas for FREE!
You can rank a video for any term, you just have to do the right things.
There is no fooling YouTube after you upload, Rank Brain has already transcribed it into multiple languages. Hence, gone are the days of slapping up un-original video are over!
I'll teach you all "spiderbait," best practices for metadata, some insane playlist tricks, "Spin-O-Gram," philanthropic videos, why branding is critical, authority siphoning and the "new school embeds, API uploads, instant branding, how to create "youtube subtopics" and so many more things nobody else teaches.
I'll show you video curation, you will learn Youtube's "fair use" policy and how to stay off YouTube's "pest list."
This is where it just starts. Anybody can take #1-10 for a term, but how about taking the entire front page? Does that sound good?
Enter: “The Video Tsunami” Method
I usw Daily Motion and Vimeo. If you created a quality video, why just stop at YouTube? (which is something nobody addresses)
You will learn how to "shock your video" and when initially uploaded to create a buzz around it. I'll teach you my the IFTTT trifecta, the discretionary power of Video Powerhouse, and everything you can do to rank your video post-upload.
Once you are #1, how number one are you?
You have to try to turn your longtail into a short tail. Everybody knows a ranking longtail phrase is nothing more than a parlor trick.
Next up, do you make the "decision for war" (go blackhat), the triple tsunami method, the double-semantic-LSI-video-spin, and learn how to stay on the down-low. Then there is the monster of the course I borrowed this from HP Lovecraft, "Hastur The Unspeakable Video Marketing Lesson."
I show proof of concept (live rankings) for everything.
One of the advantages of ranking your videos on so many platforms is: So know those little links you add to the description? Those links are from DA 90+ properties. I don't care if they are "no followed" or not. By ranking these videos you "drag up your site" with it.
In The Unlikely Case, You Aren't Already #1?
I never even need to use these techniques to rank, but I included PDF power, "Twitter War", "World War Three and Four" (spamming your engagement) just in case you are swinging for the fence.
If you stick to the core lessons I teach at the beginning, you won't need these aggressive methods, but they are at your disposal if you need them.
As bonuses there a two-hour GSA training, how to stop negative SEO and how to turn a YouTube video into a blog post.