Complete Social Media Marketing Course

Discover how to increase your reach with Pinterest by mastering a business account and the essential marketing tools across three modules.

Navigate Pinterest as a social media network for sharing images and videos, explore the home feed and topics, save pins, and manage your profile and boards.

Set up a Pinterest business account, create pins and boards with hashtags and destination links, schedule posts, connect social accounts, and analyze analytics to optimize ads and engagement.

Explore Pinterest marketing tools, including the browser button, Canada, a graphic design tool with thousands of templates, and pin scheduling with Tailwind, plus audience insights from tribes and brand mentions.

Learn how to grow your reach with organic LinkedIn marketing through three modules: overview, business account setup, and leveraging personal profiles and groups.

Explore LinkedIn’s professional networking, job search, and profile building, including posts, messaging, and premium features, with a tour of tabs like Home, My Network, Jobs, and Profile.

Learn how to create and optimize a LinkedIn company page, add logo and details, manage posts and analytics, use hashtags, and engage through groups to boost engagement and traffic.

Leverage LinkedIn profiles and groups by optimizing your profile with a professional photo, cover image, and about section. Engage through articles, skills, recommendations, and group discussions to grow your network.

Boost your pages and offers using split testing, and learn to test common elements, create variations, and analyze results to drive higher conversions.

Explore how to conduct split tests on a landing page, testing one variable at a time across headlines, imagery, copy, and buttons to optimize conversion rates.

Create a/b test variations to compare headlines on a landing page, and allocate equal traffic (50/50) across variations, waiting for at least 50 per variation before analyzing results.

Analyze real-world split test results and learn how to compare variants, adjust traffic split, and identify winning headlines and pages to optimize conversions.

Build effective sales funnels by planning and choosing your funnel type, crafting and splintering your offers, and creating the funnel pages. Generate leads and sales with these funnels.

Explore a range of funnel types on click funnels, then plan your own by deciding what to give away for free and what to sell.

Craft and splinter offers to build a two-part funnel. Use a free lead magnet and a paid video course, plus e-cover visuals and email sequencing to drive leads and sales.

Design the funnel from a free lead magnet to a paid sales page, choosing minimalist templates, swapping images and copy, then set buy now actions and the order form flow.