Best Social Media Marketing Courses 2023

Learn how to set up a Quora ads campaign, choosing goals like traffic, app installs, conversions, or awareness, and configuring budgets, locations, targeting, and landing pages.

Learn to set up a Twitter ads campaign, choose objectives like awareness, traffic, or app installs, set budgets, and target audiences by location, language, device, and keywords.

Learn to create a LinkedIn campaign by setting up a company page. Configure industry, company size, visuals, and keywords to drive leads and engagement.

Learn how to plan and run social media marketing campaigns across platforms, balancing organic and paid strategies. Organize social media marketing, leverage Facebook, Twitter, and LinkedIn, and generate quality leads.

Log in to LinkedIn campaign manager, create campaigns, and set currency and basic settings. Define audience demographics and choices of objective—brand awareness, traffic, engagement, or lead generation—and optimize for conversions.

Learn to create a LinkedIn ads campaign, set traffic goals, target audiences by location and demographics, choose ad formats, and monitor performance.

Master setting up LinkedIn ad campaigns with budgets, delivery options, and durations. Track conversions with pixels and align goals like add-to-cart, sign-ups, and website visits.

Learn how to create a LinkedIn lead campaign, choose objectives like website traffic, engagement, or conversions, set budgets, target audiences, upload lists, and craft ads with images or videos.

Learn how to set up LinkedIn ads billing, add and manage credit or debit cards, apply coupons, and assign access roles (owner, admin, advertiser) to run campaigns.

Discover how to measure Google ad campaigns using PPC formulas such as CTR, CPM, CPA, and conversion rate to optimize ROI and budget while evaluating campaign success.

Learn how to calculate total campaign cost and CPC using PPC formulas, and improve quality score through landing page relevance, keywords, and ad extensions.

Learn ppc formulas and roi for Google AdWords, including calculating revenue, cost, and investment. Explore metrics like impressions, views, TrueView, clicks, and conversions for YouTube ads and e-commerce campaigns.

Discover how to create Facebook campaigns, set awareness and traffic objectives, target audiences, compare ads manager vs pages, and use hashtags and sales techniques for excellence.

Create a Facebook business page and use groups, ads, and organic strategies to boost branding, reach audiences by location and interests, and manage low-budget campaigns.

Explore how to create and update a Facebook page for campaigns, optimize images and profile, set instant replies and audience messages, and prepare page elements for ads, events, and links.

Learn to create a Facebook traffic campaign that drives website visitors, generates leads and calls, optimize landing pages and ui/ux, and target audiences with placements and budgets in ad manager.

Learn to set up traffic campaigns on Facebook and Instagram, optimize ad formats, audiences, placements, budgets, and schedules to drive quality website traffic.

Learn how to set up a Facebook engagement campaign to boost posts, drive traffic, and increase audience engagement through post, video, or image content.

Learn to set up and manage a Facebook and Instagram engagement campaign by selecting options, creating posts, adding callout extensions, and reviewing ads under Facebook advertising policies.

Learn how to create Facebook app install campaigns to boost Android and iOS installations, and how to select audiences, target locations, languages, and budgets for effective app promotion.

Discover step-by-step how to set up a Facebook app install campaign, choose single image or video formats or carousel, link Instagram with Facebook page, and apply tracking to measure visitors.

Learn to run Facebook video ads using video view campaigns, test ad sets, and leverage lookalike and detailed targeting with budget and placement options to maximize video views and engagement.

Learn to set up a Facebook video ad to boost views by uploading videos, selecting pages, and placing ads on mobile news feeds, with pixel tracking.

Discover how to create Facebook lead ads to grow your business by using lead forms, capturing customer data, and optimizing for higher quality or volume leads.

Learn to set up a Facebook Messenger ads campaign to generate leads, using click-to-messenger or sponsored messages, with targeted locations, demographics, and interests.

Set up Messenger ads by selecting placements, choosing automatic or manual delivery, targeting devices like Facebook, Instagram, and Messenger; compare conversion and lead objectives and set a budget.

Master the ultimate guide to Facebook Messenger ads with single-image or video campaigns, auto responses, and lead-generation tactics across Facebook and Instagram pages.

Learn how to create Facebook conversion campaigns, including catalog sales and store traffic, optimize with pixel tracking, and connect campaigns to website, Messenger, or WhatsApp.

Verify Facebook pixels, tailor audiences by location, age, gender, language, demographics, interests, and behavior, then set budgets, choose ad formats, select pages and Instagram, and finalize the conversion campaign.

Learn to set up a catalog based campaign on Facebook to boost revenue, using targeted audiences and locations for real estate or general product catalogs.

Discover how to promote a local business with Facebook ads by creating catalog sales campaigns and conversion campaigns, comparing with awareness campaigns, and boosting in-store foot traffic through local targeting.

Learn how to run Facebook brand awareness campaigns to boost ad recall among a targeted audience in chosen locations, with guided options, demographic targeting, placements, and budget considerations.

Learn to set up Facebook ad billing and manage payment methods, including debit or credit cards, wallet payments, and internet banking, with GST reporting and campaign notifications to optimize ads.

This lecture clarifies the difference between ad manager and business manager, why companies use business manager, and how it acts as the hub for assets like accounts, catalogs, and pixels.

Learn how to create a Facebook group, choose a name, and set public or private privacy. Invite members, assign admins, and manage posts and images for effective engagement.

Explore how Facebook notifications keep you informed about your business manager, ad approvals or disapprovals, account balance, and payments, with settings and updates providing guidance and suggestions.

Learn to set the right objective, target the appropriate audience, and optimize budget and placements for Facebook ads, including awareness, traffic, conversions, messaging, and lookalike audiences.

Learn to start advertising on YouTube with Google Ads, choosing display or video campaigns, skippable and non-skippable formats, banners, and audience targeting options.