Free Digital Marketing, SEO, Wordpress Advance Master Course

Name: Free Digital Marketing, SEO, Wordpress Advance Master Course
Rating: 4.3 (322 reviews)

Small Business Marketing Masterclass covering Business Website Creation to Online Marketing to Business Generation

Created byExtensive Online

Last updated 5/2023

English

What you'll learn

Create Business Website. Use Social Media for Business Growth. Use Search Engine for Business Growth.
Use of Google Adwords for Business Ads. Learn to Manage and Protech Online Business Infrastructure.
Learn to use the Power of WordPress for Small Business Growth with Ecommerce.

Course content

7 sections • 43 lectures • 5h 0m total length

Introduction to Digital Marketing6:20
What is Marketing and How it relates to Digital Marketing?6:35
Creating Buyer Persona to win more business7:13
Create buyer personas to identify customer pain points, goals, and needs, segment by demography and job seniority, and tailor content and paid campaigns to win more business.
How to get more visitors and more conversion?7:00
Learn how to drive more website traffic and profits by optimizing keywords, improving click-through rate, and using search advertising, social media, and content across platforms like Quora and YouTube.
How to Build and Share Online Surveys?5:35
Create online surveys using Google Forms or survey platforms, select templates, add questions, set required responses, and share via email or social media for product feedback and market research.

How to Create a website from popular free hosting sites?9:32
Discover designing and editing a website with hosting platforms, selecting designs, editing text and banners, adding sections and landing pages, then connect a domain or subdomain with licensed stock images.
An introduction to domain and hosting with the free version of them.4:38
Learn to obtain a free domain and free hosting for testing, understand the domain–hosting relationship, and integrate with free scripts or sites like blogspot or WordPress.com, noting 24–48 hour setup.
How to select the Domain Name for a business?7:40
We will know how to choose a name and find the secret name for your website. We will also see how to find old and expired domains and buy them for building high authority website very easily. We will also discuss how you can stay safe while buying old domains and buy premium domains. What are the domain name extensions available for your name and what alternate options you have matching the business name with top TLD's.
How to buy a Domain and Hosting?4:55
Learn how to buy a domain and hosting on GoDaddy, search and register a domain, manage billing, privacy options, and hosting costs, with tips on coupons and removing unwanted extras.
How to select and buy Reseller Hosting?5:06
How to renew domain and issue hosting from reseller panel?3:23
What is IP Address and Name Server?5:59
Explore how browsers fetch web pages by mapping domain names to IP addresses through DNS, then contact hosting servers via IPv4 and IPv6 addresses.
How to use FTP and CPanel to upload and download files?4:58
Master FTP and cPanel workflows to upload and download website files by dragging and dropping between your computer and the server, with zip packaging and file manager navigation.
How to use FileZilla to edit pages of live?4:36
Learn to edit live website pages by logging into the server with FileZilla, using Brackets or other editors, and uploading updates to reflect changes in real time.
How to Create FTP account for restricted access and safety?1:25
Create an ftp account tied to a specific site folder, set a password, and restrict access through the panel, then verify login and folder permissions.
How to connect a domain with a hosting?1:17
Learn how to connect a domain to hosting by configuring name servers and dns in the domain management panel, including when to use custom name servers and propagation times.
How to redirect a domain to any other URL?2:46
Learn to forward domains and subdomains to another URL using 301 or 302 redirects, and apply masked data (title, description, keywords) in cPanel.
How to use Email function under a domain?2:56
Manage e-mail on a custom domain by creating addresses, sending welcome emails, and using inbox to compose mail, with options to add records for external providers.
How to get https:// secured URL using SSL?8:00
Few of the redirection code i gave here but if they are not working you may search in Google for the suitable redirection code or contact a developer near you. You may also choose to install WordPress or start your site after integrating the HTTPS that way you can remove the probability of problems further.

#RewriteEngine On
#RewriteCond %{SERVER_PORT} 80
#RewriteRule ^(.*)$ https://seocoursekolkata.com/$1 [R=301,L]

or

RewriteEngine on
RewriteCond %{SERVER_NAME} =seocoursekolkata.com 14 [OR]
RewriteCond %{SERVER_NAME} =www.seocoursekolkata.com
RewriteRule ^ https://%{SERVER_NAME}%{REQUEST_URI} [END,NE,R=permanent]

or

RewriteCond'%{HTTPS}'!^on$
RewriteRule'(.*)'https://seocoursekolkata.com/$1'[NC,R=301,L]
Create a Free Hosting Account and Upload the Demo HTML file in the server.

Introduction to HTML, CSS and Website Creation.4:02
Learning Basic HTML

1. Create a HTML document using "Brackets".
2. Open the file with any browser like "firefox".
3. Tags are the basic building blocks of HTML understand them.
4. Create your web page by writing the first <html> tag.
5. There are three sections in a HTML Page "head, body, footer".
6. Fill out the <head> portion of your document.
7. Create a <body> section.
8. Use different styles to design texts.
9. Use <p> tag to create paragraphs.
10. Use list tags <ul>, <ol>, <li>, <dl> to make lists.
11. Bring life to your page wtih line breaks, horizontal lines, and images.
12. Create hyperlinks to connect pages.

Advanced HTML highlights

1. Learn about attributes.
2. Experiment with HTML tables.
3. Learn the miscellaneous head tags.
4. Play around with HTML to create different html effects.

Learning CSS

1. Writing Inline CSS
2. Learn some of the basic CSS properties.
3. Learn about values for each respective property.
4. Learn about the style HTML attribute.
5. Understand that inline CSS is not usually used for websites by professional web developers.

Writing Basic CSS

1. Launch brackets
2. Open the HTML file for your website.
3. Create a <style> tag within your HTML head.
4. Choose an element you want to add styling to and type the name of the element followed by a set of curly braces ({ }).
5. Between the braces, type your CSS rules as you would using the style attribute.
6. Create a CSS file, not an HTML file and save it using the .css extension.
7. Create a <link> tag in your HTML head.
8. Select elements of different types you want to add the same styling to.
9. Assign what styling a class will receive.
10. Select single elements you want to add special styling to and add an id attribute.
11. Visit the w3 schools.
12. Find other sites specifically aimed at learning and teaching HTML and CSS
13. View the source code of websites you come across.

Resources:
Learn HTML: https://www.w3schools.com/html/
Learn CSS: https://www.w3schools.com/css/
Learn to make a website: https://www.w3schools.com/howto/howto_make_a_website.asp
Basic HTML and Text Editor Brackets6:08
Learn how to build a basic html page in brackets, including title, head, meta description, keywords, and responsive viewport, with h1 and content for effective search engine optimization.
How to Edit a Static HTML Website and get a website from the free template?10:14
Edit a ready-made static HTML template by downloading a design, organizing files, and using editors like brackets or visual code to update headings; add a contact page and replace images.
The difference in uploading the site from cPanel and FTP based FileZilla.3:36
Compare uploading a site via cPanel and FTP using FileZilla, learn to zip content, upload to a server, and manage folders and permissions.
Backup a website and restore it, learn it in detail.6:17
Learn to back up and restore a WordPress site using a backup plugin, compare plans for security and data loss protection, and receive backup confirmations by email.

Introduction to WordPress and its power to promote your business13:19
Premium WordPress Theme Frameworks & Page Builders

1. Genesis Framework
2. Divi by Elegant Themes
3. Elementor Framework
4. Siteorigin Page Builder
5. Beaver Builder Page builder
6. Generate press Framework
7. Parelines Framework
8. ithemes builder
9. Roots bring theme creation to application development.
10. Thesis Framework

How to plan your website?

Start with the following objectives:

1. Ease of Use: It's the primary reason people move to WordPress.
2. Design: It's the primary reason anyone chooses WordPress. Due to the more natural and low-cost availability of beautiful themes WordPress could gain popularity. With 100% scope to customize the design on your need.
3. Manage Your Website from Any Computer: You get the opportunity to log in to your website from any computer and anywhere in the world using the browser.
4. Responsiveness: Compatibility with all device and screen sizes has made WordPress Awesome.
5. No HTML Editing or FTP Software Required: A boon for those who don't know web design or development but needs a website.
6. SEO Performance: Working on any site we focus on its Search Engine Visibility. WordPress can be easily said to be the best search engine friendly platform. With constant regular development and contributions from thousands of developers the platform with its plugin offerings stay most competitive.
7. Ease of Customization: Customization in WordPress has become more comfortable with the rise of theme frameworks, page builders, plugin builders, making it one of the most preferred platforms of today's world.
8. Plugins Compatibility: With thousands of plugins for different specialised functions helping users solve almost 90% of things WordPress is a gift for many.
9. Built-in blog: Even without anything WordPress comes with a built-in default blog.
10. eCommerce Support: With the growing need of E-commerce website's we can see most of the small to mid-scale e-commerce sites including drop shipping sits coming up in WordPress. With WooCommerce WordPress achieved a staggering level of growth in the ECOM segment.
11. Compatibility with Different Browsers: Today's world offers many browsers and we need to build websites compatible with all of them. WordPress provides the same without any extra effort.
12. Translation-Ready: With translation ready templates and WMPL plugins it offers many options for building a website that is compatible with many languages.
13. Updates: With regular updates for the platform, themes and plugins it stays safe and connected to the latest technology. You can plan these updates on automatic schedules or implement manual updates as well.
14. Ratings & Reviews: This is a prominent feature where using schema one can create reviews on site and get them listed in search engines for easy targeting and better understanding of the offering and product quality.
15. Create users: You can create users with different rights to manage your site.
16. Security: Due to its popularity WordPress offers security threats but with secure hosting, plugins and regularly updated and purchased themes it is possible to negate.
How to Install WordPress using softaculous and manual upload by FTP?10:04
Learn to install WordPress using softaculous and FTP, create the database, upload WordPress files, configure wp-config.php, and complete the setup to launch a live site.
How to take a backup of WordPress and shift it to a new server?7:26
Learn how to back up a WordPress site and migrate it to a new server by moving the database and files, creating a new database and user, and updating wp-config.php.
How to identify the database and work on its optimization, password change?3:26
Identify the WordPress database name from the wp-config, open the connected database, repair and optimize tables (individually or all), and verify password changes by logging in to ensure access works.
How to install theme and plugins in WordPress?4:09
Navigate the WordPress dashboard to install and activate themes and plugins, by uploading files or searching the repository, and import demo data to ready your site, including Contact Form 7.
How to create a custom WordPress website?7:17
Learn to install and configure a custom WordPress site, select themes and plugins, activate tools like Elementor, and import demo content for a landing page.
How to create a landing page using Wordpress?10:08
Create a Wordpress landing page with Elementor, using Astra premade designs, customize blocks and media for marketing campaigns, add a lead-catching contact form and Google Maps, then publish.
How to create your online store using Wordpress and Woocommerce?8:48
Install and configure the WooCommerce plugin in WordPress to create an online store. Set currency and payment options, upload products, and customize the storefront design with logo and menus.
How to manage Woocommerce Store?8:45
Manage your WooCommerce store by configuring coupons and orders, adding products with images and inventory, and using reports and analytics to improve traffic and search engine optimization.
How to use Post, Categories, Page and Menu?12:02
How to use Post and Page to create content?15:42
How to use the premium theme from Theme Forest to design a professional website?10:18
Learn how to design a professional website using a premium ThemeForest theme for WordPress, install and activate themes and plugins, import demo data, and build pages with a page builder.

Social Media Marketing6:45
Explore social media marketing that blends optimization and paid strategies across platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest to boost reach, brand recognition, and user engagement.
How to use Facebook to Grow Business7:56
Master Facebook marketing optimization by building a buyer-focused funnel, running video campaigns, targeting audiences across Facebook and Instagram, and budgeting strategically to boost engagement and sales.

What is SEO and How it can benefit?6:22
Seo helps businesses reach buyers through many keywords across search queries, boosting trust, credibility, and brand recall. It enables 24/7 promotion, increases traffic and roi, expanding reach online and offline.
On Page Optimization4:57
Master on-page optimization by crafting compelling titles and descriptions, optimizing keywords and content for density, and using images, videos, alt tags, and schema markup to improve Google rankings.
Off Page Optimization13:02
Master off-page optimization by building high-quality backlinks through guest blogging, forums, social media, and influencers to boost domain and page authority and drive traffic.

Requirements

Basic understanding of Computer, Internet, Email is enough to start the course.
Knowledge of MS Office, Gmail, Outlook, Excel, Chrome and firebox browsers.

Description

Here we are covering many important areas such as:

Understand Marketing to Create a Lasting Presence.
Create Buyers Persona and Target them.
Use Online Survey to Generate Business.
Learn how you can generate Traffic.
Mange Your Businesses Online Platforms.
Backup Your Website with other digital items.
Starting from buying a Domain to Building Business Website.
Use SSL Integration to Build Trust and get favored by Google.
Learn in detail How to Use Wordpress for your Business.
Learn Secrets of Online Marketing.

Here we tried to provide solution for few of the most challenging areas in online marketing. We have gone in detail to explain how you can take your business to others and generate quality customer's base. With that securing the business interest is also vital, So, what should you do to secure the business.

We have seen many businesses small, startup, mid range and large all facing a problem in handling developers and designers. This makes a simple task of managing the website very difficult. This is the reason we have discussed Wordpress, its use, how you can create business with ease with it and benefits of it.

This course will not teach you how you can start the business, but definitely talk on some pain points of running a busness and managing it's online presence. Here we have also discussed the need to secure your website with backup and use of a SSL. These also build trust and don't let you lose business when the time comes.

We will keep updating the course based on users need and requirements in future ans hope to serve you well with our contents in building a successful business. Wishing all the best for your business we assure you to respond when you need.

Who this course is for:

Anyone interested in busiess, want to grow own business or manage small business.
Anyone who want to Independently manage business promotion & online marketing.
Want to know wordpress, seo, ppc also can join and gain a perspective to work for small businesses.

Free Digital Marketing, SEO, Wordpress Advance Master Course

What you'll learn

Explore related topics

Course content

Starter Guide to Marketing5 lectures • 33min

Manage Digital Infrastructure with Domain, Hosting & Website.14 lectures • 1hr 7min

Website Creation and Basic HTML With The Web Technologies Usage.5 lectures • 30min

Create a Business Website Without Coding Using Wordpress.12 lectures • 1hr 51min

Paid Marketing in Google2 lectures • 19min

Use Social Media Marketing To Grow Business2 lectures • 15min

How to use Search Engine Optimization3 lectures • 24min

Requirements

Description

Who this course is for: