Free Digital Marketing, SEO, Wordpress Advance Master Course

Name: Free Digital Marketing, SEO, Wordpress Advance Master Course
Rating: 4.4 (320 reviews)

Small Business Marketing Masterclass covering Business Website Creation to Online Marketing to Business Generation

Created byExtensive Online

Last updated 5/2023

English

What you'll learn

Create Business Website. Use Social Media for Business Growth. Use Search Engine for Business Growth.
Use of Google Adwords for Business Ads. Learn to Manage and Protech Online Business Infrastructure.
Learn to use the Power of WordPress for Small Business Growth with Ecommerce.

Course content

7 sections • 43 lectures • 5h 0m total length

Introduction to Digital Marketing6:20
What is Marketing and How it relates to Digital Marketing?6:35
Creating Buyer Persona to win more business7:13
How to get more visitors and more conversion?7:00
How to Build and Share Online Surveys?5:35

How to Create a website from popular free hosting sites?9:32
An introduction to domain and hosting with the free version of them.4:38
How to select the Domain Name for a business?7:40
We will know how to choose a name and find the secret name for your website. We will also see how to find old and expired domains and buy them for building high authority website very easily. We will also discuss how you can stay safe while buying old domains and buy premium domains. What are the domain name extensions available for your name and what alternate options you have matching the business name with top TLD's.
How to buy a Domain and Hosting?4:55
How to select and buy Reseller Hosting?5:06
How to renew domain and issue hosting from reseller panel?3:23
What is IP Address and Name Server?5:59
How to use FTP and CPanel to upload and download files?4:58
How to use FileZilla to edit pages of live?4:36
How to Create FTP account for restricted access and safety?1:25
How to connect a domain with a hosting?1:17
How to redirect a domain to any other URL?2:46
How to use Email function under a domain?2:56
How to get https:// secured URL using SSL?8:00
Few of the redirection code i gave here but if they are not working you may search in Google for the suitable redirection code or contact a developer near you. You may also choose to install WordPress or start your site after integrating the HTTPS that way you can remove the probability of problems further.

#RewriteEngine On
#RewriteCond %{SERVER_PORT} 80
#RewriteRule ^(.*)$ https://seocoursekolkata.com/$1 [R=301,L]

or

RewriteEngine on
RewriteCond %{SERVER_NAME} =seocoursekolkata.com 14 [OR]
RewriteCond %{SERVER_NAME} =www.seocoursekolkata.com
RewriteRule ^ https://%{SERVER_NAME}%{REQUEST_URI} [END,NE,R=permanent]

or

RewriteCond'%{HTTPS}'!^on$
RewriteRule'(.*)'https://seocoursekolkata.com/$1'[NC,R=301,L]
Create a Free Hosting Account and Upload the Demo HTML file in the server.

Introduction to HTML, CSS and Website Creation.4:02
Learning Basic HTML

1. Create a HTML document using "Brackets".
2. Open the file with any browser like "firefox".
3. Tags are the basic building blocks of HTML understand them.
4. Create your web page by writing the first <html> tag.
5. There are three sections in a HTML Page "head, body, footer".
6. Fill out the <head> portion of your document.
7. Create a <body> section.
8. Use different styles to design texts.
9. Use <p> tag to create paragraphs.
10. Use list tags <ul>, <ol>, <li>, <dl> to make lists.
11. Bring life to your page wtih line breaks, horizontal lines, and images.
12. Create hyperlinks to connect pages.

Advanced HTML highlights

1. Learn about attributes.
2. Experiment with HTML tables.
3. Learn the miscellaneous head tags.
4. Play around with HTML to create different html effects.

Learning CSS

1. Writing Inline CSS
2. Learn some of the basic CSS properties.
3. Learn about values for each respective property.
4. Learn about the style HTML attribute.
5. Understand that inline CSS is not usually used for websites by professional web developers.

Writing Basic CSS

1. Launch brackets
2. Open the HTML file for your website.
3. Create a <style> tag within your HTML head.
4. Choose an element you want to add styling to and type the name of the element followed by a set of curly braces ({ }).
5. Between the braces, type your CSS rules as you would using the style attribute.
6. Create a CSS file, not an HTML file and save it using the .css extension.
7. Create a <link> tag in your HTML head.
8. Select elements of different types you want to add the same styling to.
9. Assign what styling a class will receive.
10. Select single elements you want to add special styling to and add an id attribute.
11. Visit the w3 schools.
12. Find other sites specifically aimed at learning and teaching HTML and CSS
13. View the source code of websites you come across.

Resources:
Learn HTML: https://www.w3schools.com/html/
Learn CSS: https://www.w3schools.com/css/
Learn to make a website: https://www.w3schools.com/howto/howto_make_a_website.asp
Basic HTML and Text Editor Brackets6:08
How to Edit a Static HTML Website and get a website from the free template?10:14
The difference in uploading the site from cPanel and FTP based FileZilla.3:36
Backup a website and restore it, learn it in detail.6:17

Introduction to WordPress and its power to promote your business13:19
Premium WordPress Theme Frameworks & Page Builders

1. Genesis Framework
2. Divi by Elegant Themes
3. Elementor Framework
4. Siteorigin Page Builder
5. Beaver Builder Page builder
6. Generate press Framework
7. Parelines Framework
8. ithemes builder
9. Roots bring theme creation to application development.
10. Thesis Framework

How to plan your website?

Start with the following objectives:

1. Ease of Use: It's the primary reason people move to WordPress.
2. Design: It's the primary reason anyone chooses WordPress. Due to the more natural and low-cost availability of beautiful themes WordPress could gain popularity. With 100% scope to customize the design on your need.
3. Manage Your Website from Any Computer: You get the opportunity to log in to your website from any computer and anywhere in the world using the browser.
4. Responsiveness: Compatibility with all device and screen sizes has made WordPress Awesome.
5. No HTML Editing or FTP Software Required: A boon for those who don't know web design or development but needs a website.
6. SEO Performance: Working on any site we focus on its Search Engine Visibility. WordPress can be easily said to be the best search engine friendly platform. With constant regular development and contributions from thousands of developers the platform with its plugin offerings stay most competitive.
7. Ease of Customization: Customization in WordPress has become more comfortable with the rise of theme frameworks, page builders, plugin builders, making it one of the most preferred platforms of today's world.
8. Plugins Compatibility: With thousands of plugins for different specialised functions helping users solve almost 90% of things WordPress is a gift for many.
9. Built-in blog: Even without anything WordPress comes with a built-in default blog.
10. eCommerce Support: With the growing need of E-commerce website's we can see most of the small to mid-scale e-commerce sites including drop shipping sits coming up in WordPress. With WooCommerce WordPress achieved a staggering level of growth in the ECOM segment.
11. Compatibility with Different Browsers: Today's world offers many browsers and we need to build websites compatible with all of them. WordPress provides the same without any extra effort.
12. Translation-Ready: With translation ready templates and WMPL plugins it offers many options for building a website that is compatible with many languages.
13. Updates: With regular updates for the platform, themes and plugins it stays safe and connected to the latest technology. You can plan these updates on automatic schedules or implement manual updates as well.
14. Ratings & Reviews: This is a prominent feature where using schema one can create reviews on site and get them listed in search engines for easy targeting and better understanding of the offering and product quality.
15. Create users: You can create users with different rights to manage your site.
16. Security: Due to its popularity WordPress offers security threats but with secure hosting, plugins and regularly updated and purchased themes it is possible to negate.
How to Install WordPress using softaculous and manual upload by FTP?10:04
How to take a backup of WordPress and shift it to a new server?7:26
How to identify the database and work on its optimization, password change?3:26
How to install theme and plugins in WordPress?4:09
How to create a custom WordPress website?7:17
How to create a landing page using Wordpress?10:08
How to create your online store using Wordpress and Woocommerce?8:48
How to manage Woocommerce Store?8:45
How to use Post, Categories, Page and Menu?12:02
How to use Post and Page to create content?15:42
How to use the premium theme from Theme Forest to design a professional website?10:18

Requirements

Basic understanding of Computer, Internet, Email is enough to start the course.
Knowledge of MS Office, Gmail, Outlook, Excel, Chrome and firebox browsers.

Description

Here we are covering many important areas such as:

Understand Marketing to Create a Lasting Presence.
Create Buyers Persona and Target them.
Use Online Survey to Generate Business.
Learn how you can generate Traffic.
Mange Your Businesses Online Platforms.
Backup Your Website with other digital items.
Starting from buying a Domain to Building Business Website.
Use SSL Integration to Build Trust and get favored by Google.
Learn in detail How to Use Wordpress for your Business.
Learn Secrets of Online Marketing.

Here we tried to provide solution for few of the most challenging areas in online marketing. We have gone in detail to explain how you can take your business to others and generate quality customer's base. With that securing the business interest is also vital, So, what should you do to secure the business.

We have seen many businesses small, startup, mid range and large all facing a problem in handling developers and designers. This makes a simple task of managing the website very difficult. This is the reason we have discussed Wordpress, its use, how you can create business with ease with it and benefits of it.

This course will not teach you how you can start the business, but definitely talk on some pain points of running a busness and managing it's online presence. Here we have also discussed the need to secure your website with backup and use of a SSL. These also build trust and don't let you lose business when the time comes.

We will keep updating the course based on users need and requirements in future ans hope to serve you well with our contents in building a successful business. Wishing all the best for your business we assure you to respond when you need.

Who this course is for:

Anyone interested in busiess, want to grow own business or manage small business.
Anyone who want to Independently manage business promotion & online marketing.
Want to know wordpress, seo, ppc also can join and gain a perspective to work for small businesses.

Free Digital Marketing, SEO, Wordpress Advance Master Course

What you'll learn

Explore related topics

Course content

Starter Guide to Marketing5 lectures • 33min

Manage Digital Infrastructure with Domain, Hosting & Website.14 lectures • 1hr 7min

Website Creation and Basic HTML With The Web Technologies Usage.5 lectures • 30min

Create a Business Website Without Coding Using Wordpress.12 lectures • 1hr 51min

Paid Marketing in Google2 lectures • 19min

Use Social Media Marketing To Grow Business2 lectures • 15min

How to use Search Engine Optimization3 lectures • 24min

Requirements

Description

Who this course is for: