Best Practices in B2B Sales Email and B2B Phone Calls
3.9 (11 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
38 students enrolled

Best Practices in B2B Sales Email and B2B Phone Calls

Unlock the power of Email and Telephone to maximize Sales results. Learn techniques that work from SMB to Enterprise
3.9 (11 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
38 students enrolled
Created by Andrew-John Fox
Last updated 4/2019
English
English [Auto-generated]
Current price: $104.99 Original price: $149.99 Discount: 30% off
5 hours left at this price!
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This course includes
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • To maximize sales performance, students will learn how to write effective B2B Sales email and make effective B2B Sales phone calls
Requirements
  • Current or future position in new business sales or business owner
Description

This course focuses on two critical tools for B2B Sales communication: Phone and Email.  Often in sales organizations, these skills are not taught or trained, therefore this course covers fundamentals to be used by professionals at any level from Entry to Executive.


Students will be guided step-by-step through the most important types of B2B Phone Calls essential for success and taught best practices.

Students will also be taught the most important types of Email for successful B2B Sales and taught best practices.

Who this course is for:
  • Business Owners, Sales Representatives, Sales Managers, Sales Executives and Business Owners
Course content
Expand all 17 lectures 01:21:04
+ B2B Sales Email
8 lectures 40:28

Overview and preparation for the course

Preview 01:51

Explanation and benefits of effective subject lines for B2B email. Including sales rationale along with do's & don't's for writing subject lines plus practice exercise. All students will learn how to write effective subjects lines to increase open rates of their B2B sales email.

Preview 05:30

Lecture covers the proper lengths of email for best results. Includes understanding why email length is important and exercises for rapid improvement.

Preview 05:39

Lecture covers understanding and usage of Intro Email. Includes features and benefits of Intro Email with real life examples.

Intro Emails
04:32

Lecture addresses components and objectives of Pre-Sales Email. Covers development of effective Email with proper planning.

Pre-Sale Emails
06:51

Lecture covers email that Ask for new business in different forms.

Ask Emails
06:03

Lecture explains and firmly emphasizes the importance of follow-up email.

Follow-up Email
05:57

At the end of this section students will understand and be able to effectively employ each type of email utilized in the most successful B2B Sales.

Summary
04:05
+ B2B Sales Phone Calls
9 lectures 40:36
Introduction
02:07

Lecture covers personal preparation tools for B2B phone calls

Preparation for B2B Phone Calls
03:54

Lecture covers the proper lengths of phone calls for best results. Includes understanding why call length is important and exercises for rapid improvement.

Proper length of Calls
02:53

Lecture identifies and describes B2B Gatekeepers plus why and how to work with them effectively.

Calls with a Gatekeeper
06:17

Lecture reviews pros, cons and best practices for leaving voice messages.

Leaving a Message
05:22

Lecture covers preparation and execution of sales calls with decision makers.

Calls with a Prospect
07:04

Lecture explains and firmly emphasizes the importance of follow-up phone calls.

Follow-up Calls
05:51

At the end of this section students will understand and be able to effectively execute each type of phone call made in successful B2B Sales.

Summary
06:16

Appreciation and wrap-up

Closing
00:52