How to Write White Papers
What you'll learn
- Why white papers are the highest-paying copywriting gig
- How white papers are different from every other kind of copywriting
- How to choose a compelling white paper topic
- How to research your white paper
- How to give your white paper a compelling title
- How to outline your white paper
- How to write a compelling introduction
- Problem statements and how to write them
- How to write a conclusion
- How to write your call to action
- No prerequisites
If you want to earn a decent living as a freelance copywriter, you should take on assignments that pay the highest fees. One of those assignments is marketing white papers.
To see how much money you can make writing white papers, just visit the website of Gordon Graham, The White Paper Guy. Gordon writes white papers for a living. He even wrote a best-selling book on how to write white papers. Gordon says you should expect to earn around $6,000 for writing a white paper.
Do the math, and you’ll discover that if you write one white paper a month at 6,000 dollars a pop, you’ll earn 72,000 dollars a year. Not shabby.
Hi, I’m Alan Sharpe, and welcome to my course on how to write effective marketing white papers. In this course I teach you:
how to pick a white paper topic that resonates with your target audience
how to research your white paper so that you appear authoritative
how to outline your white paper so that your document has a logical flow and keeps the attention of your reader
how to give your white paper a strong title, so that prospective customers want to read it
I show you how to write each section of the white paper, including the introduction, problem statement, background section, solution section, conclusion and call to action
I give you tips on how to write like a designer, and I describe five mistakes to avoid
I’m your instructor, Alan Sharpe. I teach copywriters around the world how to write compelling copy. I landed my first paying copywriting assignment in 1991, and I taught my first business writing workshop in 1989. Since then, I’ve helped hundreds of individuals advance their careers by improving their copywriting.
The ideal student for this course is anyone who has to write marketing white papers to generate leads. If you need to research, outline and write white papers that establish authority, build trust and generate leads, then this course is for you.
This course is practical. You and I will examine more than a dozen marketing white papers to discover what works, what doesn’t—and why. You’ll learn tips, tricks and best practices from professional white-paper copywriters.
I pass on to you all that I’ve learned about writing effective white papers during the last three decades as a copywriter. I show you the most common mistakes that copywriters make in their writing today—and then I show you how to avoid these blunders in your white papers.
Learn more about the course by reviewing the course description and frequently asked questions below. Watch the free preview lessons. read the reviews from my satisfied students. Then enroll now.
Who this course is for:
- Anyone who has to write marketing white papers to generate leads
I teach more copywriting courses on Udemy than any other instructor.
Are you reading my bio because you want to improve your copywriting? Bonus. That makes two of us.
Are you looking for a copywriting coach who has written for Fortune 500 accounts (Apple, IBM, Hilton Hotels, Bell)? Check.
Do you want your copywriting instructor to have experience writing in multiple channels (print, online, direct mail, radio, television, outdoor, packaging, branding)? Groovy.
If you had your way, would your copy coach also be a guy who has allergic reactions to exclamation marks, who thinks honesty in advertising is not an oxymoron, and who believes the most important person in this paragraph is you?
Take my courses.
I'm Alan Sharpe. Pleased to make your acquaintance. I'm a 30-year veteran copywriter who has been teaching people how to write persuasively since 1989.
Through my conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in my many books, I have helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.
I taught myself the craft of advertising copywriting, and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. I sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media. I even helped a client use direct mail to sell a coffee table book about Elvis Presley. Don't ask.
After working for a decade as a copywriter, I narrowed my focus to two specialties: writing direct mail letters for businesses, and fundraising letters for non-profits.
Now I'd like to help you write copy that gets noticed, gets read, and gets results. Let's get started.