Write Cold Emails & Follow-Up Email Sequences (B2B)
What you'll learn
- How to write effective B2B email sequences
- How to write B2B cold emails that get opened and read
- How to write effective B2B email subject lines
- How to structure the sales pitch in your B2B emails
- How to write warm email sequences that move prospects towards a sale
- How to use hard and soft offers that generate results
- How to boost B2B email open rates and clickthroughs
THIS COURSE IS ALSO INCLUDED IN MY NEW MASTERCLASS ON UDEMY. TAKE IT HERE AS A STAND-ALONE COURSE, OR ENJOY IT ALONG WITH 20 HOURS OF OTHER CONTENT. MY MASTERCLASS ON UDEMY IS CALLED: Alan Sharpe's 20-Hour Copywriting Masterclass
If you want to earn a decent living as a freelance copywriter, you should take on assignments that pay the highest fees. One of those assignments is business to business emails.
To see how much money you can make writing B2B emails, just visit my website. When a company hires me to write a series of up to six emails, I charge that company $400.
I can typically write this email sequence in a morning.
Do the math, and you’ll discover that if you write one email sequence a day at $400 a pop, and if you do that five days a week for 50 weeks in a year, you’ll earn $100,000 a year. Not shabby.
Hi, I’m Alan Sharpe, and welcome to my course on how to write effective B2B emails. I teach copywriters around the world how to write compelling copy. I landed my first paying copywriting assignment in 1991, and I taught my first business writing workshop in 1989. Since then, I’ve helped tens of thousands of individuals advance their careers by improving their copywriting.
This course is divided into four sections.
Section one introduces you to B2B emails as a marketing medium. You learn what they are, how they work, and why writing effective emails has some unique challenges.
Section two is all about cold emails, the ones you send to prospective customers to generate leads. I show you the anatomy of an effective cold email, and show you how to write a cold email sequence.
Section three is all about warm emails, the ones you send to prospective customers who have requested to hear from you. I show you the anatomy of an effective warm email, and show you how to write a warm email sequence.
Section four is the final section. It’s all about the power of drip email marketing. You learn why drip email marketing is so effective at cultivating prospects who are not ready to buy today, but who might be ready to buy in the future.
The ideal student for this course is anyone who has to write B2B emails to generate leads, cultivate leads and nurture potential buyers. If you need to write cold emails, warm emails and follow-up email sequences, this course is for you.
This course is practical. You and I will examine more than a dozen B2B emails to discover what works, what doesn’t—and why. You’ll learn tips, tricks and best practices from a professional copywriter.
I pass on to you all that I’ve learned about writing effective B2B emails during the last two decades. I show you the most common mistakes that copywriters make in their writing today—and then I show you how to avoid these blunders in your email messages.
Learn more about the course by reviewing the course description and frequently asked questions below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll today.
Who this course is for:
- Copywriters who want to improve the effectiveness of their emails
- Copywriters who want to earn good money by writing B2B email sequences
Are you reading my bio because you want to improve your copywriting? Bonus. That makes two of us.
Are you looking for a copywriting coach who has written for Fortune 500 accounts (Apple, IBM, Hilton Hotels, Bell)? Check.
Do you want your copywriting instructor to have experience writing in multiple channels (print, online, direct mail, radio, television, outdoor, packaging, branding)? Groovy.
If you had your way, would your copy coach also be a guy who has allergic reactions to exclamation marks, who thinks honesty in advertising is not an oxymoron, and who believes the most important person in this paragraph is you?
Take my courses.
I'm Alan Sharpe. Pleased to make your acquaintance. I'm a 27-year veteran copywriter who has been teaching people how to write persuasively since 1989.
Through my conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in my many books, I have helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.
I taught myself the craft of advertising copywriting, and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. I sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media. I even helped a client use direct mail to sell a coffee table book about Elvis Presley. Don't ask.
After working for a decade as a copywriter, I narrowed my focus to two specialties: writing direct mail letters for businesses, and fundraising letters for non-profits.
Now I'd like to help you write copy that gets noticed, gets read, and gets results. Let's get started.