Best Local SEO Course

Local SEO: Put Your Business On World Map

Created byAbo Aondofa Ephraim

Last updated 6/2021

English

What you'll learn

What local SEO is and why it is important for your website’s success
The 4 Pillars of SEO including off-site SEO, technical SEO, Google My Business and your website
The ins and outs of Schema Markup and why it’s important for your local business
Setting up and optimizing Google My Business
How to apply keywords across your site
How to perform image SEO and Geotagging
Manage location pages for multi-location businesses

Course content

1 section • 5 lectures • 1h 21m total length

Practice quiz
Introduction8:32
At the end of the lesson you will learn
What local SEO is and why it is important for your website’s success
The 4 Pillars of SEO including off-site SEO, technical SEO, Google My Business and your website
The ins and outs
of Schema Markup and why it’s important for your local business
Setting up and optimizing Google My Business
How to apply keywords across your site
How to perform image SEO and Geotagging
Manage location pages for multi-location businesses
What is Local SEO?7:55
Local SEO is the process of optimizing a business, product, or service for a search query that is location-specific. Google (and other search engines) uses a user’s location based on IP address (for desktop) and geolocation (for mobile) to determine what results the user was looking for. So when someone performs a local search for Udemy, instructors, or hotels, the search engine will display local businesses relevant to their location.
At the end of the lesson you will learn:
What local SEO is and why it is important for your website’s success
The 4 Pillars of SEO including off-site SEO, technical SEO, Google My Business and your website
The ins and outs
of Schema Markup and why it’s important for your local business
Setting up and optimizing Google My Business
How to apply keywords across your site
How to perform image SEO and Geotagging
Manage location pages for multi-location businesses
Local search results12:53
Typical search results are made up of Local Pack (Google My Business) and Organic Results (websites).
At the end of this course the students will be able to learn:
What local SEO is and why it is important for your website’s success
The 4 Pillars of SEO including off-site SEO, technical SEO, Google My Business and your website
The ins and outs
of Schema Markup and why it’s important for your local business
Setting up and optimizing Google My Business
How to apply keywords across your site
How to perform image SEO and Geotagging
Manage location pages for multi-location businesses
Setting up and optimizing Google My Business37:35
At the end of the lesson you will learn
What local SEO is and why it is important for your website’s success
The 4 Pillars of SEO including off-site SEO, technical SEO, Google My Business and your website
The ins and outs
of Schema Markup and why it’s important for your local business
Setting up and optimizing Google My Business
How to apply keywords across your site
How to perform image SEO and Geotagging
Manage location pages for multi-location businesses
Local SEO Test
Manage location pages for multi-location businesses14:39

Requirements

Be able to use internet
Have a laptop or a mobile device that is internet accessible
Have Wi-Fi or internet connection

Description

It may amaze you that almost half of all searches that are conducted on Google are for local businesses. Learn how to capitalize on this fast growing and lucrative space in my Best Local Search Engine Optimization course that will put your brand on world map.

Whether you're an agency SEO representing several brands, work in-house or managing multiple locations, or even if you are a local business owner tasked with marketing your business, keeping on top of your local SEO tasks can be a hurdle sometimes. I created the SEO's Local Search to help you stay on track. Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to help you compete more effectively against larger national brands that have unlimited resources to spend.

Filled with real-world examples, actionable tasks and downloadable files, you’ll be able to take the skills you’ve learned and immediately apply them to improve a business’s local SEO performance. Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers.

By the end of this course you’ll know exactly how to optimize a website for local search including off-site, on-site and technical SEO, working with Google My Business and utilizing Schema Markup to its maximum potential.

Who this course is for:

Anyone wanting to start a professional career in Local SEO
Marketing managers and reps needing to gain a solid handle on Local SEO
SEO specialists wanting to improve on their skills
Business and site owners wanting more organic traffic
Web programmers, designers, front end and full stack developers looking to diversify their skillset
All levels of experience