
Guide yourself through whether you need a business plan and how to write it step by step, with financial worksheets and cash flow insights to attract investors.
Present a well-written business plan when applying for loans, grants, or attracting investors, following the bank’s expected layout, detailing risks, rewards, and a clear plan to make money.
explore when a business plan is unnecessary, especially during bootstrapping, and why keeping a plan helps attract investors later; learn to use a template to draft a complete business plan.
present an investor-friendly company overview covering business name, mission, philosophy and values, social and service objectives, company vision, goals and milestones, target market, industry, competitors, and legal structure.
Develop a marketing and sales plan grounded in market research, competitive analysis, and a swat analysis to position your solution and inform operations.
Identify the target market as health-conscious college students, the low hanging fruit, and assess a growing market by leveraging local organic movement and social causes to beat Chipotle.
Develop a data-driven marketing and sales section for your business plan by citing real numbers from journals, detailing data sources, and using canvassing and interviews to inform estimates.
Assemble an unofficial board of advisers from attorneys, accountants, insurance people, consultants, and mentors, documenting who you'll seek counsel from to boost investor confidence.
Explore three-year profit and loss projections using a repeated calculation in a worksheet, translating the income statement into a PNL for clear financial planning.
Learn to build a balance sheet projection as a simplified budget, listing current and projected assets, liabilities, and owner’s equity for your business plan charts.
Compile and present supporting documents, including leases, intellectual property, resumes, marketing materials, blueprints, equipment lists, and market research references, to back up your business plan and aid lenders.
100% Answer Rate! Every single question posted to this class is answered within 24 hours by the instructor.
This class isn't for hedge fund managers, capital investors, or bankers. This is a class designed for the average person who is ready to start a business.
Are you ready to get started? Do you have a business idea, and want to start with the basics? In this course, we will focus on the first steps of any business venture: Startup. We will use the real-world experiences of the award-winning instructor and university professor Dr. Jason Allen. But don't be worried - Dr. Allen is best known around campus for keeping things simple, accessible, and useful.
Dr. Allen is the founder of a number of successful businesses and is a top-rated Udemy instructor. In 2017 Star Tribune Business featured him as a "Mover and a Shaker," and he is recognized by the Grammy Foundation for his music education classes.
While a lot of business courses focus on getting rich quick, this is a course for those interested in starting and building a long-term business with a firm foundation. You won't find "get rich quick" schemes here - everything we will learn in this class is practical, useable steps to start a business that you will be able to hand down to your grandchildren.
This is the third part of a multiple-course series.
In this course, we will focus the entire course on writing a business plan. This can be a daunting and intimidating task if you've never done it before. Business plans have a formula to them, and there are expected things that get said (and supported) in each section. As we go through this class, we will work on the full plan and outline everything that you should be putting into it.
By the end of this course, if you follow along you will have a finished business plan ready to send around to potential investors, banks, grant foundations, and more.
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Praise for Courses by Jason Allen:
⇢ "It seems like every little detail is being covered in an extremely simple fashion. The learning process becomes relaxed and allows complex concepts to get absorbed easily. My only regret is not taking this course earlier." - M. Shah
⇢ "Great for everyone without any knowledge so far. I bought all three parts... It's the best investment in leveling up my skills so far.." - Z. Palce
⇢ "Excellent explanations! No more or less than what is needed." - A. Tóth
⇢ "VERY COOL. I've waited for years to see a good video course, now I don't have to wait anymore. Thank You!" - Jeffrey Koury
⇢ "I am learning LOTS! And I really like having the worksheets!" - A. Deichsel
⇢ "The basics explained very clearly - loads of really useful tips!" - J. Pook
⇢ "Jason is really quick and great with questions, always a great resource for an online class!" M. Smith
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Students who register for this course will receive ongoing exclusive content and discounts to all future classes in the series.