Adobe Analytics: Master Analysis Workspace for Beginners

Explore the analysis workspace on the workspace tab in Adobe Analytics, viewing shared and created projects, managing and editing preferences, and customizing project views, with access to tutorials.

Add a blank panel, explore the tree of visualizations, and open a blank visualization; panels are the building blocks of a project, eight panels with AI tips with tutorials.

Explore the attribution model in analysis workspace to compare multiple models, like last touch or first touch, across campaigns, with a 60-day lookback, and visualize channel overlap and trend performance.

Use free form tables to combine dimensions, segments, and metrics in analytics workspace; segment comparison uses advanced machine learning to contrast new versus returning visitors and desktop versus mobile.

Explore the visualizations in Adobe Analytics analysis workspace, with 20 options, to add design to your reports and illustrate data trends, including a line visualization.

Create a project in analysis workspace by selecting a template, customize a blank or standard view, and configure metrics like page views, visits, and unique visitors for last month.

Explore how contextual menus in the analysis workspace help you manage and modify your project while staying within it. Right-click to access four types—metric, dimension, data element, and panel.

Explore the data element contextual menu in Adobe Analytics to copy, download as CSV, create alerts, add breakdowns, visualize trends, run segment comparisons, and control display for shopping cart data.

Learn to configure column settings in the Analysis Workspace, including showing totals or grand totals, sparklines, header wrap, background, and conditional formatting with upper, mid, lower limits.

Learn how to use row settings to switch between percentages by column and by row in Analysis Workspace, with a home page visitors example.

Identify audience insights by creating segments in Analysis Workspace using rules and filters, then apply these segments across Adobe Analytics to compare new versus returning visitors and interactions.

Explore the segment builder's four containers: visitor level, visit level, hit level, and logic group, to track multi-session, per-session, or server-call interactions with before and after sequence options.

Explore how to build traffic sources reports in Adobe Analytics using search engine dimensions, paid and natural search keywords, and referrer data, with last and first touch attribution.

Explore how adobe analytics classifies campaigns by grouping tracking codes to create combined reports, such as organizing summer sale clicks under the summer sale dimension item.

Explore geosegmentation reports in analysis workspace to identify visitor locations, track IP and geo location, and analyze campaigns by region to optimize conversions across countries, states, and designated market areas.

Demonstrate geosegmentation in Adobe Analytics by building a report filtered to the United States for last month, using regions and metrics such as average order value and revenue per visit.

Technology reports help you identify which devices, operating systems, carriers, and browsers your visitors use, enabling targeted offers and better audience insights for campaigns and experiments.

Analyze visitor behavior using the page dimension in analysis workspace. Compare page views, visits, unique visitors, and bounce rate to identify which pages are most effective.

Discover how to use the site section link component in Adobe Analytics to track exit, download, and custom links, analyze user navigation, and measure link instances.

Identify broken links and 404 pages using page not found dimension in Adobe Analytics. Identify where users encounter the not found page on areas like the rename page or cart.

Explore content consumption reports using the path visualization to track visitor movement, navigation, and engagement. Assess whether banners drive conversions or distract with popups.

Use flow visualization to map the customer journey on the home page of a website, tracking entry sources, paths, exits, and evolving dimensions like internal search and internal campaign.

Explore flow visualization settings in analysis workspace, including advanced options, flow container (visitors vs visits), display options (wrap labels, include repeat instances), and basic settings (show annotations, wrap labels).

Create a flow visualization for the shopping cart page using visits as the metric last month. See entry, exit paths and post-entry pages; switch to visits in advanced settings.

Use the fallout report to analyze where users drop off between touchpoints, compare new versus return visitors, and investigate paths (eventual vs next hit) to optimize checkout progression.

Explore the mobile report to track devices visiting your site, capture dimensions like screen size and manufacturer, and tailor features and promotions to your users' devices.

Demonstrates a mobile report in Adobe Analytics using page and mobile device dimensions to compare top pages by page views and visits, including a mobile hits segment for last month.

Explore the product report to identify top revenue by category and subcategory, revealing jewelry as the highest, and female watches as most popular; compare last month with the prior period.

Analyze the media report to identify engaging videos using video instances, video views, completes, and time viewed, and map entry and exit paths with the flow visualization.