Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Critical Skills to Sell Effectively on Weixin
Rating: 4.6 out of 5(12 ratings)
491 students

Critical Skills to Sell Effectively on Weixin

Develop Your Selling, Communication and Team Building Skills
Last updated 12/2017
English

What you'll learn

  • strengthen their marketing skills
  • be equipped with critical skills to sell effectively on Weixin

Course content

3 sections58 lectures5h 2m total length
  • Lesson 1 Introduction11:18

    Develop practical conflict resolution skills through brain exercises, scenario analysis, and group discussions, exploring real workplace conflicts and solutions to handle disagreements effectively on Weixin sales teams.

  • Lesson 2 The World of Selling4:01

    Examine six common selling styles, including relationship selling, hot high-pressure selling, feature-based, price-based, emotion-based, and benefits-based approaches. Understand how trust, familiarity, and product benefits drive different customer engagements and outcomes.

  • Lesson 3 Competency Analysis3:39

    Learn to assess and enhance sales competency through self-assessment and upskilling, then map basic qualifications, relevant skills, and personality traits to improve selling on Weixin.

  • Lesson 4 8-Step approach2:10

    Follow the eight-step sales approach, divided into three blocks that equip you as a professional, deepen customer and industry knowledge, and apply objections handling and upselling to build relationships.

  • Lesson 5 RO Personal Image3:33

    Stand out with a professional, well-groomed look and bright accents to create a positive first impression, and cultivate an enthusiastic, hunter mindset to proactively engage customers.

  • Lesson 6. Set objs equip yourself18:22

    Prepare thoroughly for every sales call by setting clear objectives and equipping yourself with relevant market and product information, and guide buyers through the four buying stages.

  • Lesson 7 Reflection 11:46

    Reflect on your personal image and meeting prep, align with industry standards, and develop a sales kit as Kittie's eight-step approach moves from image to customer needs and solutions.

  • Lesson 8 Know your customers1:34

    Research customers with internet and Google to learn about their company and products, then study industry challenges and outlet location to tailor high-value sales proposals with the right product mix.

  • Lesson 9 Ask questions5:57

    Ask insightful questions, listen actively, and build rapport to tailor solutions, uncover needs, budget expectations, decision makers, and future expansion to secure the sale.

  • Lesson 10 Reflection 20:56
  • Lesson 11 Benefit selling model13:01

    Adopt a five-point benefit selling model on Weixin to place the customer first, identify needs, present relevant products, and highlight benefits and value through compelling stories that build trust.

  • Lesson 12 reflection 31:19

    Apply the five point benefit selling model to evaluate product benefits from the customer's perspective and build a features and benefits table that shows value, cost savings, and financing impact.

  • Lesson 13 Objection7:24
  • Lesson 14 get the order2:00

    Master a step-by-step approach to lead customers to buy, confirm key points, and secure a signed confirmation form to reserve stock or deliver equipment, while minimizing rejection risk.

  • Lesson 15 More sales2:13

    Apply upselling and cross-selling by offering accessories, extended warranties, and larger sizes to meet customer needs and generate leads by internal quotations and referrals from customers' family or friends.

  • Lesson 16 Follow up2:35

    Follow up after closing a sale on Weixin to build loyalty, gather feedback, and address issues before customers churn. Leverage referrals and testimonials through a proactive eight-step sales approach.

  • Lesson 17 Conclusion2:32

    Master an eight-step sales template covering self-presentation, homework, customer research, questioning, benefits selling, handling rejection, closing, and relationship building for weixin sales.

  • Lesson 18 Application & The End1:24

    Adapt your selling style to diverse environments, treating sales as a creative process to link ingredient properties to benefits and craft a shower gel story.

Requirements

  • Basic smart phone and computer knowledge

Description

This course is meant to teach students how to discover key principles behind marketing, using benefits selling model as one approach to understand marketing, as well as how to utilize Weixin for the Chinese market in the bundle. Additionally, through this course, students will also examine professional skills such as team adaptability and communication skills

Who this course is for:

  • Individuals
  • Property / Insurance agents
  • Marketing executive
  • SMEs
  • MNCs
  • Government Agencies