SUPERCHARGE YOUR MARKETING WITH BEHAVIOURAL ECONOMICS
3.8 (13 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
60 students enrolled

SUPERCHARGE YOUR MARKETING WITH BEHAVIOURAL ECONOMICS

Understand the fundamentals of behavioural economics and how brands are leveraging it to grow
3.8 (13 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
60 students enrolled
Created by Behaviours Agency
Last updated 11/2019
English
English [Auto]
Current price: $18.99 Original price: $29.99 Discount: 37% off
14 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 34 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • How to apply behavioural science in marketing
Requirements
  • The course is aimed at people with an interesting in marketing, advertising and/or behavioural science
Description

This course will give you an introduction to behavioural economics within the context of marketing. You will learn about 8 key cognitive biases that influence why we buy what we buy and see examples of how businesses like Nike, Toyota, Booking . com and Casper are using these to grow their businesses. We are hugely excited about the opportunities to use behavioural science in marketing and hopefully after taking this course you will be too.

Who this course is for:
  • Marketing professionals
  • Advertising professionals
Course content
Expand all 11 lectures 34:26
+ Introduction
2 lectures 02:48

An introduction to the course and your host

Preview 00:52

Seeing cognitive biases as shortcuts taken by our brains take to arrive at a decision makes it easier to get your head around them

Preview 01:56
Additional resources you might like to read up on
Resources
1 question
+ The shortcuts
8 lectures 31:04

We fear loss and are prone to going with the default option to avoid disrupting the status quo

Preview 04:13
Quick quiz
1 question

We place more value on today than tomorrow

Preview 04:10

We place increased value on items that are rare or running out

Scarcity
02:45

We have an irrational trust in the judgements of experts and over-value their ‘expertise’.

Authority bias
04:37

We feel the need to reciprocate the actions others have done towards us

Reciprocity
02:22

We tend to focus on the stuff that stands out from its neighbours

Salience
04:44
Additional resources you might like to read up on
Resources
1 question

We have a tendency to latch onto and use benchmarks to evaluate options

Anchor
04:03
Additional resources you might like to read up on
Resources
1 question

We look for reassurance and think the crowd knows more than we do

Herd
04:10
Additional resources you might like to read up on
Resources
1 question
+ Summary
1 lecture 00:34
Summary & close
00:34