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Behavioral Economics in UX and AI-Enhanced Design
Rating: 3.9 out of 5(23 ratings)
711 students

Behavioral Economics in UX and AI-Enhanced Design

Apply behavioral economics, nudging & AI to design ethical, habit-forming digital products—includes final project.
Created byThe Wealthy Loom Project
Last updated 12/2025
English
English [Auto],

What you'll learn

  • Apply behavioral economics principles to improve UX decision-making and product design.
  • Use AI-driven personalization and feedback loops to influence user behavior ethically.
  • Design habit-forming experiences using nudging, framing, and commitment strategies.
  • Build a real-world habit-tracking app with HTML, CSS, and JavaScript to apply key concepts.

Course content

3 sections • 11 lectures • 39m total length

  • Introduction1:22

    Explore how cognitive psychology and behavioral economics shape decisions in UX and AI-enhanced design. Apply nudging, framing, and feedback loops to build ethical, user-centered web experiences.

  • What Is Behavioral Economics?2:36

    Explore how behavioral economics reveals how emotions, cognitive biases, and context shape decisions; design AI-enhanced digital products using nudges, framing, and default settings to foster ethical engagement and habit formation.

  • Nudging, Choice Architecture, Defaults4:05
  • Framing, Anchoring, and Authority Bias2:49

    Explore how framing shapes user interpretation and purchasing decisions through linguistic and visual cues. Analyze anchoring and authority bias in pricing, endorsements, and design cues to ethically guide informed choices.

  • Loss Aversion, Endowment Effect, Hyperbolic Discounting3:02

    Explore loss aversion, the endowment effect, and hyperbolic discounting, and how they shape user behavior in UX and AI-enhanced design.

  • Commitment and Consistency1:59

    Explore commitment and consistency in behavioral economics and how small initial actions and identity-driven design drive long-term UX engagement through progressive, ethical design.

  • Quiz 1

Requirements

  • No prior experience in behavioral economics, UX, or coding is required. This course is designed for beginners and curious professionals alike. If you’re interested in how design, psychology, and AI intersect to shape user behavior, you’re in the right place.

Description

Behavioral Economics in UX and AI‑Enhanced Design explores how psychological principles—such as nudging, framing, and defaults—shape user decisions in digital environments. Through guided, hands‑on projects, learners will apply these insights to build a habit-tracking web application, incorporating elements like persuasive microcopy, gamified feedback loops, and ethically designed nudges. This project-based course bridges behavioral science and computer science, guiding students step by step through HTML, CSS, JavaScript, and behavioral design techniques to create a portfolio-ready product. Learners will gain experience implementing persuasive design strategies such as urgency-driven calls to action, smart defaults, social proof, and basic AI-driven personalization features (e.g., simple recommenders or chatbot simulations). Designed for high school and college students, aspiring entrepreneurs, developers, and UX professionals, this course offers practical, ethical design frameworks alongside valuable technical and creative skills. By the end, learners will have a tangible outcome they can showcase—while gaining a deeper understanding of how digital products influence user behavior.


This course is ideal for anyone interested in behavioral UX, ethical AI, product design, or front-end development. Whether you're building your first project or strengthening your portfolio, you'll walk away with in-demand, real-world skills and a foundational understanding of how to ethically shape user journeys online.

Who this course is for:

  • This course is for UX designers, product managers, developers, entrepreneurs, and anyone interested in applying behavioral economics, behavioral design, and AI-based personalization to build intuitive, ethical, and habit-forming user experiences through website development. It’s also ideal for marketers, design students, and curious professionals who want to explore how psychological tools like nudging, framing, choice architecture, and feedback loops shape user actions. Whether you're a beginner just starting in UX, behavioral science, or front-end development, or a tech or product professional looking to level up, you’ll gain practical frameworks and hands-on skills to design engaging digital products — ethically and effectively.

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