Behavioral Economics and Neuromarketing
What you'll learn
- learn how brands use neuromarketing rules to affect your decisions
- affect the decision making flows of consumers
- structure your own behavioral experiments
- run A/B tests to make critical decisions about your products
- apply neuromarketing rules to your products or marketing campaigns for better monetization
- optimize pricing based on biases
- learn how human brain makes decisions
- increase sales of your products using nudges
- There are no prerequisites for this course
How do people decide what to buy in supermarkets?
Why do luxury car brands give TV advertising?
How can you get honest information from your users in an online survey?
In this course you will learn different theories on how to affect the decision making flows of consumers in the way we want them to decide. You will learn psychological backgrounds of these behaviours and real life examples proving these behavioural rules. You will also learn how to structure your own experiments and run A/B tests to make critical decisions about your products.
900+ 5 star ratings - Bestseller Udemy Course
This course is created by consultants who implement these techniques in marketing campaigns. What you will get here are proven methods that are used by FTSE 100 companies.
"Amazing course! short, crisp & highly insightful." Marwah K.
"This has by far been my favorite marketing course! Great Job!" Lindsay H.
"I'm aware of the influence advertising has on us all therefore, the more I realise this the more I want to know how this is done and why we just, can't help ourselves! Great examples, that give a clear understanding of the practices used to 'nudge' us into our purchasing decisions. " Sabrina C.
This course is suitable for professionals such as; entrepreneurs, product managers, marketing specialists, campaign managers, pricing experts, service designers and user experience experts or; for anyone who wants to make more logical decisions about their decisions in life.
The topics we will cover in this course are;
An introduction to consumer behavior and human biases
Power of Sound in Purchase Behaviour
Anchoring, Decoy Effect
Status Quo, Goal Gradient Effect
How to name,display and price your products
Framing, Decision point intercepts, Planning Fallacy
Mental Accounting, Sunk Cost Effect, Choice Overload
How to structure your own experiments and Nudge Samples
Psychological Tricks To Make People Like You
This course will have a big impact in your professional career as well as your personal life.
Who this course is for:
- This course is suitable for entrepreneurs, product managers, marketing specialists, campaign managers, pricing experts and user experience experts.
ICAN Consultancy is a consultancy company on agile product management and behavioral economics in product management, based in London. We consider ICAN Consultancy as a pioneer and evangelist of behavioral science and agile practices.
We have certified consultants on Behavioral Economics from reputable universities and have been implementing our own field experiments in IT domain. Our consultants have given lectures in several universities as guest lecturers (London Metropolitan University, Hacettepe University, Yeditepe University).
With our motto "Grow together", we want to show our will and determination in adding value to our customers as our main goal.