Video Marketing: Learn DSLR Video to Grow Your Business
- 4 hours on-demand video
- 4 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
Get your team access to 4,000+ top Udemy courses anytime, anywhere.
Try Udemy for Business- Understanding professional video technique to shoot any type of video for your business or to offer as a service to clients
- PDF Summary Guides for you to download and review
- Hidden video hacks to save money on equipment and materials for your business
- Examples of do-it-yourself production technique to stay within your budget
- No previous video creation experience required
- Internet Connection
- An Open Mind
- Ambition and dedication to grow your business
OVER 2,600 SUCCESSFUL STUDENTS HAVE ALREADY TAKEN THIS COURSE
LATEST: Course Updated Again May 29th, 2020
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Do You Want to Increase Online Traffic and Make More Money?
If You Do, Here's The Secret: VIDEO MARKETING.
In this course, Jon Acosta (a professional video producer and former Apple, Inc. production trainer) will show you how to make videos for your business the right way.
Jon teaches you every step it takes to create high quality videos for your business or personal ventures on a MICRO BUDGET.
ONCE YOU TAKE THIS COURSE, YOU WILL BE ABLE TO:
UNDERSTAND VIDEO PRODUCTION TO PROMOTE ANYTHING FOR YOUR BUSINESS
MAKE YOUR VIDEOS STAND OUT SO YOU CAN CONVERT MORE LEADS
LEARN HIDDEN "VIDEO CREATION HACKS" TO SAVE AN INCREDIBLE AMOUNT OF MONEY ON EQUIPMENT AND MATERIALS FOR YOUR VIDEOS.
CREATE AMAZING CONTENT ON A SHOE-STRING BUDGET!
5 SUPER SIMPLE AWARD WINNING EDITING TECHNIQUES THAT HAVE WORKED FOR FORTUNE 500 COMPANIES TO SELL THEIR PRODUCTS
LEARN PROFESSIONAL "HOW-TO" METHODS TO UNDERSTAND EXACTLY WHAT IT TAKES TO DIRECT A VIDEO SET
OFFER "VIDEO PRODUCTION" AS AN EXTRA SERVICE TO CLIENTS AND MAKE MORE MONEY!
As a business owner, you CANNOT afford to miss out on the MOST POWERFUL FORM OF MARKETING.
Stop paying overpriced professional video creators to make online video content for you.
With this course, you'll be able to create videos for your business ANYTIME you want at no extra cost.
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START CREATING AMAZING VIDEO MARKETING CONTENT RIGHT NOW!
Over 2,600 people ALL OVER THE WORLD have taken our "Video Marketing 101" course to learn video production for their businesses and make more money.
IMAGINE WHAT VIDEO WILL DO FOR YOU:
Put your sales on "autopilot" with video driving sales while you sleep
Up-sell customers without you having to explain yourself over and over again
Increase profits with leveraged video content to deliver your message
All you have to do is click the "TAKE THIS COURSE" button in the top right corner NOW.
Every minute you delay is costing you precious time while other business use video to drive sales.
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IF YOU ARE NOT CAPITALIZING ON VIDEO MARKETING CONTENT, YOU ARE LEAVING MASSIVE AMOUNTS OF MONEY ON THE TABLE! HERE'S WHY:
VIDEO INCREASES YOUR CHANCES OF GETTING ON THE FIRST PAGE OF GOOGLE BY 53%
INCREASES YOUR BRAND'S AWARENESS BY 170%
INCREASES VISITOR'S PURCHASE INTENT BY 270%
VISITORS WILL STAY ON YOUR SITE FOR AN AVERAGE OF TWO MINUTES LONGER
87% OF ONLINE MARKETERS CREATE VIDEO FOR THEIR CLIENTS (AND THEY CHARGE A PREMIUM PER VIDEO)
BLOG POSTS WITH EMBEDDED VIDEOS WILL ATTRACT 3X MORE VISITORS
BY 2019, VIDEO WILL MAKE UP 85% OF ALL INTERNET CONTENT
ONLINE VIDEOS ARE 100% MORE SOCIALLY ENGAGING
There is NO REASON why you shouldn't be making online video content!
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30 DAY MONEY BACK GUARANTEE
By purchasing "Video Marketing 101: Learn DSLR Video and Start Making Money", you will instantly be covered by Udemy's 30 day money-back guarantee, as well as a personal promise from Jon (the instructor) that you will succeed in your new video marketing endeavors!
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THIS COURSE PAYS FOR ITSELF
Going to school for this sort of education would cost you upwards of $5,000 (Believe me. I did this).
And the worst part about "going to film school" is that the information is usually outdated by the time you graduate.
DON'T MISS OUT!
Learn how to make stellar videos and grow your business right now!
- Small Businesses Looking to Make More Money by Making Amazing Videos For Their Brand
- Experts Looking to Make Better Instructional/ Training Videos in Their Given Field
- YouTube Video Creators Looking to Make Better Videos for their Channel
- Anyone Looking to Start a Video Production Business
- Anyone Interested in Telling Visual Stories on Camera
Takeaways from this lesson:
Technological advancements have made light kits more affordable
Today's cameras have better sensors to pick up dimmer lighting
Having at least a 5 point light kit is key to any produciton
Green screen kits are very important to have in your gear bag
Allows you to do more with less
Saves you money by digitizing a background
Gives you digital options in post-production
Check out the video below to see how you can use a 5-point light kit to setup an "infinite white" backdrop for super cheap! The light kit Olivia is using is also from ephotoinc, and it looks great!
DSLR cameras have revolutionized the Hollywood and indie filmmaker industry
HD video cameras are everywhere, even on your smartphone!
Smaller cameras are the wave of the future
If you're planning on purchasing a DSLR camera, check out this video below to get some great tips on lens options to get the best quality picture!
Takeaways from this lecture:
Technology expectations in video production are misunderstood
Always be prepared for technology to change: "Adapt or Die"
Never be offended if a client doubts your equipment, they don't know any better
For a super 32 minute in-depth "getting started" tutorial video on iMovie, check out the video below from David Cox.
Key light: The key light is THE main source of light on your subject, which means that it’s going to have the MOST influence on your scene.
Fill Light: The fill light is our secondarily light that’s placed on the opposite side of the key light. We use this light to lightly fill in the shadows that are created by your key light.
Back Light: The backlight is placed behind your subject which subtly lights them up from the rear
White balance is color calibration that tells your camera what color “white” is in your scene. And therefore, what every other color is in the visible spectrum
The sensor in your camera is what captures and translates all images, just like the retina in your eyeball
ALWAYS white balance your shots before recording to avoid weird color output and inconsistencies in your shots
There are two types of microphones:
Dynamic Microphones -
Used for live performances and public events
Condensor Microphones -
Used in recording studios
More sensitive to high and low frequencies
The H4N recording device is great because:
* It contains an omnidirectional microphone built into the device
* Can record up to 4 channels at the same time (4 Chan recording)
* Allows you to create surround sound audio in your film
* Multiple audio quality settings
Audio Codecs/ File Types:
1.Wave Files - You typically ALWAYS want to record your audio in this format because they capture a broader range of frequency
2.Mp3 Files - Suffers lock of headroom later in post production, but still an absolutely valid file type to capture
The Sony PX820 is great because:
It contains a stereo microphone jack for lavalieres
Built in 2GB card to record about 200 + minutes of audio
Can connect directly to your computer via USB
Records in "Super High Quality" mode
The Sony PX820 only records in MP3 mode at 192 bit rate and frequencies up to 20,000Hz, which is fine to record audio in your productions.
Lavalieres are necessary to use with your Sony PX820 OR Zoom H4n.
Here are two of the best "budget friendly" options:
Radio Shack's Lavaliere Microphone
Audiotecnica's ATR-3350
If you need information about renting from a local audio/rental shop, please message me in the discuss section of this lecture and I will get back to you ASAP.
TAKEAWAYS FROM THIS LECTURE:
Recording muffled or distorted audio is (almost) unfixable by definition.
Here are some alternative and cost effective audio recording solutions to capturing great audio:
RODE Smartlav - Connects to your iPad or iPhone to capture audio from your iOS device!
iRig Mic Cast - Also connects to your iPad or iPhone and can also be used to capture video at the same time! (makes smartphone a 2-in-1 unit)
Smartphone's Headphone Microphone Hack:
Use the microphone/earbuds combo that came with your phone:
Set up your shot. Have your talent put the headphones in their ears, OR you can be clever and hide them under his or her shirt and tape or clip the microphone part of the buds the way you would clip on a lavalier microphone.
Use the microphone built into your iPhone:
Set up your free-standing iPhone on a podium or tape it in a strategic location, hit record, and let it roll the entire way through a recording session while you tape with your DSLR from further away.
- Aperture is controlled by the opening and closing of multiple blades inside of a ring in your lens.
- The LOWER the aperture number is, the MORE that lens can see in low light conditions. And vise versa
- When you’re purchasing a lens, the F-number on the box is telling you the LOWEST possible aperture that you can achieve using that glass.
- A zoom lens allows you to adjust your frame accordingly, so you can take control of what is and is NOT in your shot.
- PRO TIP: Zooming into a subject is usually used to add more emotion into the frame.
- Focal Length is the POWER of the zoom on a lens. It is measured in millimeters (mm)
- The "Focal Ring" allows you to adjust the focus of your lens so that you can manually make your background blurry and really showcase the subject or item that you’re trying to convey in a shot.
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- Prime lenses (aka- fixed lens) gives you the very best in optical quality
- NOTE: Prime lenses have a FIXED focal length, so they cannot zoom in or out
- BUDGET PRO TIP: Try renting a prime lens from a camera lens shop like BorrowLenses for a weekend at a time instead of purchasing.
- Wide-angle lenses contains a large piece of glass, which makes the focal length much smaller than a normal lens.
- Use these types of lenses to shoot wide architectural, interior and beautiful landscape structures in your videos, which can be used as “establishing shots”
- Establishing Shots: The first shot of a scene that tells your audience where everything is about to take place
There are three fundamental parts to videography:
1) Shutter Speed
2) Aperture
3) ISO
When you put these three elements of your camera together, they make what is known as the Exposure Triangle, which is the in-camera balancing act that determines the proper brightness or exposure of your images.
Aperture is measured in numbers and decimals with the letter F in front of it. And we call this number the F-Stop.
The side effect of aperture is what’s known as depth of field. That’s the blurry Hollywood cinematic effect that makes everything in the background appear out of focus and gives your entire composition a very expensive and beautiful look.
Shutter Speed refers to the amount of time that each individual frame that you shoot is exposed. It is almost always measured by a fraction of a second.
For example, if you set your camera’s shutter speed to 1/60, that means that each frame is being exposed for 1/60th of a second as you shoot your video.
Slower shutter speeds make your frames and overall video look blurry. Good for shooting cars or fast moving objects
Faster shutter speeds make your frames look crisp and "caffinated" like watching a horror film chase scene
ISO is your camera sensor’s sensitivity to light.
This is a great function to tinker with after you’ve established the setting for your initial aperture, frame rate, and shutter speed.
The "sweet spot" for maximum ISO setting is usually somewhere around 650. But in certain circumstances where there’s almost NO lighting what so ever, 800 can be acceptable.
DO NOT GO OVER 800 ISO.
DISCLAIMER: This "do not pass 800 ISO" rule CAN be broken, but only if you're using a super high end DSLR like the Canon 5D Mark III, which costs somewhere around $3,000 for the body alone. Since this course is based on "budget friendly" DSLR's, I would strongly advise not to pass 800 ISO just to be safe.
The frame rate represents the amount of times a frame is captured in your camera every single second.
It’s represented by a number, followed by the letters FPS, which stand for Frames Per Second.
IMPORTANT TO NOTE:
Shutter speed is represented by a fraction like 1/100th or 1/60th
And Frame Rate is represented by a number, followed by the letters FPS.
Your frame rate is going to allow more FRAMES to be captured per second, which means that you’ll be able to slow your video or speed it up flawlessly when you’re working on it in post production.
And WITHIN the frames that you capture, each frame will be exposed for a fraction of a second. That fraction of a second is determined by your shutter speed.
Screen resolution is identified by two variables: a number; and a letter.
the number tells you the amount of horizontal lines that are used to make up the image that you see.
As a video producer, there’s about 5 resolutions that you’ll need to be aware of:
480 which is your typical DVD quality
576 is standard digital tv
720 is high definition
1080 true high definition or TRUE HD
And 2160 is ultra high definition. Or also known as 4000, or 4K.
To pull off a shallow DOF, you’ll need a lens with a wide open aperture, let's say F1.4. When you take a lens and set it to an aperture this wide, it allows you to produce some stellar shallow depth of field.
Depth of field is a BEAUTIFUL tactic to use… but ONLY when it’s appropriate.
Only use it during more emotional and enticing moments when you’re shooting close ups of a prop, a person’s facial reaction, or… you know… your kitten or puppy is cuddling up on the couch for a little nap.
A full frame camera, this sensor is a rectangular shape and records all of the light and information onto a chip that’s 36mm by 24mm in size.
That basically equates to the old historical value of 35mm film in 35mm cameras.
On a Cropped Sensor camera, the sensor is smaller. And they actually vary depending on the brand and entry level of the camera.
However, the most conventional cropped sensor size is a 1.6 crop.
Pan-head tripods have independent rotations of vertical and horizontal vertices built in and can be really good for panning very quickly from one subject to another.
Fluid-head's use a force called dampening to get rid of that jerky motion that pan-head tripods give you.
As a rule of thumb, I’d recommend having at least ONE fluid-head as your main tripod and then having a Pan-head as your backup.
PART 1 of 2:
In this interview, Andy Slye teaches you (and me) a few YouTube secrets to get a bigger following and more viewer engagement from
Andy Slye is a successful YouTube Video Producer that loves teaching people how to succeed online with their video content. I interviewed him on my Google Hangout Podcast show "The Production Lounge" and thought I'd share it with my loyal students.
PART 2 of 2:
In this interview, Andy Slye teaches you (and me) a few YouTube secrets to get a bigger following and more viewer engagement from
Andy Slye is a successful YouTube Video Producer that loves teaching people how to succeed online with their video content. I interviewed him on my Google Hangout Podcast show "The Production Lounge" and thought I'd share it with my loyal students.
Jon Acosta interviews Udemy star's Miguel Hernandez on what it takes to stand out in a world full of oversaturated "company demo videos".
This webinar replay was originally recorded for our Private Google Hangout Group.
In the webinar we cover:
- How to create a mind blowing video for your business without hiring a video production company
- Actionable tips and tricks to hire great animators
- Step-by-step process to tell your story on camera effectively so that it will convert into people visiting your website and buying everything that your company offers