Online Course Marketing; The Few Methods That Work

Market your course with a short Kindle book by weaving references to your course into the text, not ads, and avoid cross-promotion between instructors.

Write a short, step-by-step Kindle book (about 33 pages) tied to your course topic, using a course section to teach how to do it, then keep it published.

Get free exposure by offering guest posts to related, high-traffic blogs. Provide short articles or educational videos with links or coupons back to your course.

Interviews drive sales by securing exposure and credibility; record the interview, post it on your site, YouTube, or Facebook, and include a referral link to your course to convert viewers.

Promote your other courses only in the bonus lecture, the last lecture that must begin with the word bonus, and choose related courses to boost enrollments.

Identify related topics to create companion courses and a bonus lecture, using photography subtopics like landscape, portrait, and product photography to cross-promote and expand offerings.

Use a step-by-step bonus lecture to boost enrollments by creating a logical series of courses, guiding students from idea to outline, writing, editing, formatting, publishing, and promotion.

Build a compelling bonus structure for online courses by linking related courses with clear next steps, using referral links, and presenting content as a structured article with headings.

Discover how promotional emails drive major revenue, build an audience, craft compelling emails with effective subject lines, leverage referral links and coupons, and track results.

Grow your course audience quickly by offering free enrollments to one course, then send promo emails to more students; free enrollments expand reach better than discounts.

promote paid courses with a three-day unlimited enrollment coupon and a 30-day coupon for up to 10 students to rapidly grow your audience, with promotional emails to enrolled students.

Promote your new course with a time-limited, lowest-price coupon to drive enrollments, using scarcity and clear expiration times across time zones to maximize revenue.

Develop an irresistible offer by adding bonuses, time-limited free coupons, and eight-course bundles to boost enrollment, using strategic expiry dates.

Discover a proof testimonial approach to craft compelling lead-ins for course descriptions and sales emails by sharing true results and personal or client testimonials that highlight faster, easier outcomes.

Discover a results-driven approach to online course marketing by removing the course title, highlighting benefits, and using testimonials with a link and coupon to drive enrollments.

Learn the cliffhanger technique for online course marketing by showing results and stopping before the solution to drive enrollments with short promotional videos or emails and a course link.

Discover how to generate new, working ideas for online course marketing by observing successful instructors' emails, book descriptions, and YouTube tactics, then test and save them in a swipe file.

Discover how to craft promotional emails in a friendly, conversational voice that treats readers as friends, instead of advert-like copy, to improve results.

Optimize promotional emails by keeping them short, as concise messages perform better than long ones. Drive readers to your course landing page with a clear offer and link.

Craft concise subject lines that reveal a clear offer to boost email open rates, using proven patterns like 'get 23 courses free' or '8 courses in one'.

Demonstrates how to create a promotional announcement for a course, including selecting the target course, excluding enrolled students, drafting subject and content, and inserting a coupon link.

Send promotional emails after recipients purge their inbox, and consider multiple sends; timing varies by time zones, so there's no universal best time, though late morning to afternoon often works.

Create faster promotional messages by logging top performing emails, copying their subject lines and body text, and quickly tweaking coupon codes, prices, or expiry dates to boost sales.

Apply the few methods that work from online course marketing to achieve great results. Ask questions in the course Q&A and leave a review if you enjoyed it.