Beginner's Guide To Copywriting (EASY 12 STEP METHOD)

Watch me write a sales letter on the spot using the 12 step copywriting method. Perfect for beginners!
Rating: 3.8 out of 5 (25 ratings)
2,663 students
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How to influence people to take action after reading your copy
How to grab the reader's attention
How to create a burning desire for your product or service
How to present an irresistible offer to your reader


  • Basic computer skills
  • Ability to follow instructions
  • Basic English


In this course I will be teaching you how to use the 12 step method for copywriting.

Not only that, but after I teach you each step, I will be writing an actual sales letter on the spot so you can see how it would actually be done.

No pure theory here! You get to see the method executed in real time.

Here's the course outline:

  1. Get attention

  2. Identify the problem

  3. Provide the solution

  4. Present your credentials

  5. Show the benefits

  6. Give social proof

  7. Make your offer

  8. Give a guarantee

  9. Inject scarcity

  10. Call to action

  11. Give a warning

  12. Close with a reminder

Enjoy the course and feel free to contact me with any questions!

Who this course is for:

  • People looking to improve their copywriting skills
  • Aspiring marketers who want to write better ads
  • Info marketers who want to learn how to write effective sales copy

Course content

1 section12 lectures1h 57m total length
  • Step 1: Get attention
  • Step 2: Identify the problem
  • Step 3: Provide the solution
  • Step 4: Present your credentials
  • Step 5: Show the benefits
  • Step 6: Give social proof
  • Step 7: Make your offer
  • Step 8: Give a guarantee
  • Step 9: Inject scarcity
  • Step 10: Call to action
  • Step 11: Give a warning
  • Step 12: Close with a reminder


Digital nomad and fitness bro
Stuart Oden
  • 4.2 Instructor Rating
  • 66 Reviews
  • 4,853 Students
  • 2 Courses

Hey guys, my name is Stuart and I am a digital nomad currently living in Thailand.

I obsess about fitness, making money online, working on my tan and petting any animal that lets me.

I spent a few years in the Israeli military when I was younger, but these days I just like to maintain a nice coconut-colored base tan, produce content from my laptop, and spend time meeting people from around the world.

Make sure you follow me for updates on all upcoming courses!