
The business world is full of stories of businesses that did not make it past the first 5 years. In this lecture, you will learn the 3 elements of success that successful entrepreneurs focus on to keep their businesses from failing.
In this lecture you will learn the difference between a business plan, business model canvas and a pitch deck. Everyone who has ever thought of starting a business and done a search on "steps to starting a business" is likely to have encountered the advice that they should write a business plan... oh dear. While a business plan is useful, it can be intimidating for people who don't have a business education to create.
In this lecture you will learn about the different sections of the business model canvas and why they are an important part of the thinking process that an entrepreneur goes through, when developing a business model around an idea or concept.
We will also be exploring the importance of Value Proposition within the business mode canvas
In this lecture you will learn about the 3 customer focused parts of the business model canvas and how you can consider how to structure them in your own business. These include;
Customer Segments
Customer Relationships
Channels
In this lecture you will learn about the 3 infrastructure focused sections of the business model canvas and what avenues you should consider when think about what kinds of opportunities you might be able to leverage in these areas, we'll be touching on;
Key Activities
Key Resources
Key Partners
In this lecture you will learn what aspects of finance you need to consider when you are starting a business or launching a new business or service. The aspects we will be exploring are;
Cost structure
Revenue Streams
In this lecture we will be exploring a sample business model canvas for Netflix and we will also be touching on the free business model canvas template you can download and use for your own business.
So you have an idea, skill, talent or passion and you want to build a business around it, but you're not quite sure where to start when it comes to turning what you're good at doing into a profitable business. The first place to start is by developing a business model and it's easy to do! In this short course, I outline the basic knowledge that you need to have if you want to create a profitable business.
What if I have already started a business? You might ask, then this course will help you out as well! It is never too late to reassess and redevelop a business model for your business. The state of a business remains flexible over the course of its existence, so it is always possible to change direction and start moving in the right direction.
If you feel frustrated with the state of your business, this is the course for you!
If you sense that your business is going in the wrong direction, but don’t know how to change direction, this is the course for you!
If you feel like it’s time to make changes, but you’re uncertain of what to change, this is the course for you!
No matter your education level or experience, you will be able to understand the course content and be left feeling more confident and competent about starting your business.