SEO for Total Beginners - The Ultimate Tutorial

Keywords or phrases are terms that define what your content is about. What do people type into search engines when they want to find your website? the answer to that question helps determine your keywords. Watch this video to see an in-depth explanation.

Keywords or phrases tell Google what a website, page or post is about. Learn why you need to get them right.

Keywords or phrases tell Google what a website, page or post is about. Learn how you can get them right.

The next step is matching each keyword to a specific page, on your site, and create content around it. Watch this video to learn about this important step in optimizing each page of your site.

There is a fine line between keyword stuffing and not including enough keywords on a page. Watch this video to learn where exactly you need to include them and how you can be 100% sure they are all in the right place.

Keywords are the lifeblood of your SEO. You have to select the correct ones, and match each keyword to a specific page, creating content around it. They help Google understand what each page and post on your site is about, and determine how relevant and valuable the content on your website is visitors and whether it fulfils the needs of people searching online. Watch this video to understand more about the reasoning behind this.

Keyword stuffing is a bad SEO practice where keywords are "stuffed" into a page's content, meta information, anchor text, etc in an attempt to achieve better positions on search results. Watch this video to see examples of keyword stuffing.

Onsite optimization refers to all the activities to optimize your site for search engines, that happen directly on your website. Watch this video to learn exactly what activities you'll be doing as part of onsite optimizing.

Header tags are an important for your SEO because they explain what your website is about to search engines. Watch this video to see how to change them in WordPress.

Header tags are an important for your SEO because they explain what your website is about to search engines. Watch this video to see how to change them in Weebly.

The meta description is text - up to 155 characters that summarizes a page or post's content. Search engines show the meta description in search results often when the searched-for phrase is within the description, so optimizing this text is important. Watch this video to learn how to edit your meta description in your Wordpress site.

The meta description is text - up to 155 characters that summarizes a page or post's content. Search engines show the meta description in search results often when the searched-for phrase is within the description, so optimizing this text is important. Watch this video to learn how to edit your meta description in your Weebly site.

Alt text is short for alternative text. It describes the appearance and function of an image on a post or page. This helps explain what the image is about and why it's relevant to the content on the rest of the page or post. Search engines benefit from this and so do people on a slower internet connection, who can see the alt text before the image loads, as well as visually impaired visitors who can have the alt text read out loud to them. Watch this video to learn how to add alt text to your site's images in WordPress.

Alt text is short for alternative text. It describes the appearance and function of an image on a post or page. This helps explain what the image is about and why it's relevant to the content on the rest of the page or post. Search engines benefit from this and so do people on a slower internet connection, who can see the alt text before the image loads, as well as visually impaired visitors who can have the alt text read out loud to them. Watch this video to learn how to add alt text to your site's images in Weebly.

Links from other websites and links within your own site are important to SEO because a good number of high quality links pointing back to your site is related to how much traffic your site receives.

If you have a high number of quality links pointing back to your site, it will have a positive effects on how much traffic your site receives.

Internal links are links on a page of your site that point to a different page on your site. They help visitors and search engines navigate a website. Watch this video on how to use internal links to help Google and visitors discover every page on your site.

Slugs are sometimes used interchangeably with "URL" or "permalink", depending on the platform you're using to manage your site. WordPress users will recognize the word 'permalink' - the slug refers to the last part of your permalink, which is actually the part that can be edited in order to change part of your page's or post's URL.

Slugs are sometimes used interchangeably with "URL" or "permalink", depending on the platform you're using to manage your site. Weebly users will recognize the word 'permalink' - the slug refers to the last part of your permalink, which is actually the part that can be edited in order to change part of your page's or post's URL.

SEO copywriting is a way of writing for your pages and posts that contains the keywords and phrases that you've decided to target— what your potential site visitors will type into Google in order to find the information they want. Watch this video to see why it's a key element in your SEO strategy.

Thin content on a page means there is very little text, and the text that is there has practically no value. Thin content is something that many SEO audits may point out. Learn how to identify it and fix it in this video.

If you search for something, and see a page that was last updated a year ago, and another that was updated during the past week, will you click on the result that looks most up-to-date? That's fresh content. Watch this video to learn more about why you should update your site's content more often.

By consistently blogging, you can position your site as a relevant source of information for your potential customers' questions. Each blog post that you publish is an opportunity to use SEO tactics to increase your odds of ranking well in search engines and getting customers to visit your site. Watch this video to get more details on why this is important.

Schema markup is code that you place on your site that helps search engines like Google present search results that have a lot of precise, detailed information about your page. Watch this video to see some examples of how you can use it to your advantage.

52% of internet traffic comes from mobile devices, so you want to make sure your website is prepared tor receive these visits! Additionally, the mobile version of your website is taken into account by Google and will be used do help determine the ranking of your site. Learn what makes your site mobile-friendly.

Sometimes large and heavy images are the culprits behind a slow site. Google doesn't like slow sites, so follow these tips and use these tools to reduce the size of your images!

Keeping your homepages light means that the first time a visitor lands on your homepage, they will see a page that loads quickly. No auto-playing videos, large animated images or weird plugins that slow down the loading of your site. Learn why this is important.

Off-site optimization refers to all the activities to optimize your site for search engines, that don't happen directly on your website. Watch this video to learn exactly what activities you'll be doing as part of off-site optimizing.

Link building is the process of getting other websites to link back to your site. Watch the video to learn the basic ways of getting this done, and learn how getting backlinks is closely related to creating very high quality content that is relevant to the rest of the topics on your site.

While there are overarching principles and guidelines to do SEO for your site, Local businesses will need to focus more on certain aspects such as optimizing their presence on directories , getting Reviews and appearing on Google My Business.

While there are overarching principles and guidelines to do SEO for your site, eCommerce sites have a bit more work to do regarding optimizing each individual product page, cleaning up category pages, and making sure there is no duplicate content.

While there are overarching principles and guidelines to do SEO for your site, bloggers will be be turning their focus towards optimizing posts, categorizing their content and creating content that caters to those searching for "how to" articles or in-depth explanations of topics.

If your website is simply a terrible experience for the person visiting it (think popups everywhere, chaotic navigation, unclear purpose of the site, a million videos and animated images on the homepage, etc), they will not find what they were looking for and leave. Google will notice that everyone seems to leave your page immediately and this will affect your site's performance. Watch this video to understand what is meant by a good user experience, and why a site can be 'ugly' and still offer a good experience for the visitor.

Google Analytics is a free tool from Google that allows you to track how many visitors you get, and how they navigate your website. Learn what it is and how to set it up on your site.

Google My Business (GMB) helps small businesses manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers to find you and tell them the story of your business.

Your Robots.txt file tells search engines which pages on your site to access and index, and which pages to leave alone. Sometimes you can inadvertently block your entire site from being accessed by Google, so make sure everything looks OK!

A sitemap informs search engines like Google about the pages on your site that are available for crawling. A sitemap makes it easier for Google to determine what your site is about. Learn about its importance and mistakes to avoid.