Beginner Guide to A/B Testing: Increase your eCommerce Sales

Name: Beginner Guide to A/B Testing: Increase your eCommerce Sales
Rating: 4.1 (85 reviews)

Maxime your ecommerce sales and conversion rates by learning the art of A/B Testing

Created byAlessio Lorandi

Last updated 3/2022

English

English [Auto],

What you'll learn

Learn how to create an A/B Testing Campaign
Practice A/B testing skills using the free Google Optimize tool
Lear how to improve conversion rates to any website
How to set A/B testing campaign on autopilot

Course content

1 section • 10 lectures • 46m total length

Introduction to the A/B testing beginner guide1:16
Master the art and science of A/B testing to boost e-commerce conversions. Learn to set up single or multi-variable tests to identify high-conversion calls to action and button copy.
What is A/B testing and how does it work4:39
Learn what AB testing, also known as split testing, is and how it works across web pages, emails, and ads to compare two versions and boost conversions.
Where to use A/B testing3:40
Use A/B testing to improve web page conversions, email performance, and pay-per-click ads, while boosting click-through rate and time on site and gathering customer insights.
A/B Testing FAQ5:55
Learn to run A/B tests across emails, web pages, PPC, and apps to optimize open rates, engagement, ROI, while applying UX and social media considerations and establishing baseline data.
How To perform an A/B Test4:39
Discover how to perform an a/b test by researching site performance, formulating single-variable hypotheses, creating a control and challenger, and running balanced tests to deploy proven changes.
How to use Google Optimize free tool3:08
Run an A/B test using Google Optimize to compare call to action variations, monitor conversions and conversion rate with Google Analytics, and implement the best performing version.
How to A/B test on Google Optimize4:19
Learn how to run ab tests with Google Optimize, a free tool integrated with Google Analytics, enabling multivariate and split url testing, with testing setup and analysis.
A/B testing software tools3:39
Compare affordable a/b testing tools beyond Google Optimize, including Fresh marketer, Crazy Egg, and Omni Convert, offering heat mapping, usability testing, code-free testing, segmentation, personalization, and revenue tracking.
Best A/B testing examples7:36
Analyze profitable ab testing campaigns, including email signup versus tweet, where email signups yielded a 24 percent lift, plus onboarding improvements that doubled first-day friend requests.
Key A/B Testing Takeaways7:43
Design hypothesis-driven AB tests aligned with your business needs, comparing control and treatment variations on landing pages, CTAs, and emails, assess statistical significance and implement the winner to iterate.

Requirements

No requirements needed

Description

There are two main ways to to increase the revenue from your website.

The first is to drive more traffic, and the second is to convert more visitors into customers.

A/B testing is a great way to get those additional conversions.

If you want to start A/B-testing your website, that’s great.

It’s an effective method to figure out what changes you need to make to your website to achieve your goal.

Want to improve conversions?

Maybe changing the color scheme, button size, or button placement can impact the results.

A/B testing is the best way to figure this out and continuous A/B testing will make your website more efficient..

But before you start A/B testing, you need to understand how it works. It’s not just a one-time thing.

I’ll explain how you can use this strategy to improve your business and help you boost your conversion rates.

For those of you with an eCommerce website, you'll want to find ways to minimize shopping cart abandonment.

Using A/B tests on the layout of your checkout process can really help you maximize conversions. You’ll be able to tell which elements are working and which ones can be tossed away.

A/B testing is really one of the best ways to increase your conversion rates.

But you don’t run just one test and call it a day. This process needs to be a continuous part of your marketing strategy. Always strive to make improvements to your website.

Test things like your CTA buttons, headlines, and checkout process. You can also test visual elements such as your images and color schemes on your pages.

A/B testing isn’t restricted to your website. You can apply this strategy to your email marketing campaigns as well.

Once you finish testing something, move on to the next element. After you’ve tested everything, start at the beginning.

So what are you waiting for? Let's get started! :)

Who this course is for:

Online business owners
eCommerce entrepreneurs
SEO and Digital Marketers