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Before Building Your Small Business Website
Rating: 4.5 out of 5(24 ratings)
99 students

Before Building Your Small Business Website

Follow this blueprint for developing your website content
Created bySandra Wills
Last updated 10/2017
English

What you'll learn

  • How to identify your website's purpose
  • The essentials for your home page
  • How to write content for your web pages that will attract your target audience
  • How to lay the foundation to drive web traffic to your website
  • Tools that can convert web visitors into leads for your business
  • A plan for organizing your web content when you are ready to start building

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Course content

9 sections • 9 lectures • 47m total length

  • Introduction1:55

    Entrepreneurs often have to wear many hats in their businesses which can include web designer. This class will provide them some help when it comes to developing the content for their website. Once they have the content ready they can use one of the many visual composer platforms to build it themselves or hire a web designer to build the website.

Requirements

  • You should be able to use a PC or Mac at an intermediate level
  • You should know how to do Internet research
  • You should know word processing skills
  • You should know how to use Adobe Acrobat

Description

Many times small business owners have to wear many hats and play many roles in running their businesses. This can include building their own website. If you have no skills or experience with web design, this can be an overwhelming task. This class is specifically designed for small business owners who have to be do-it-yourselfers when it comes to their websites.

If you want to build a house, is the first step to go and get the bricks and lumber and start building? Of course not! You start with a plan, a blueprint, and decide what your needs are before you build anything. The same should be taken if you plan to build a website. You shouldn't start with the web platform tools (Weebly, Wordpress, Wix, Squarespace, etc.), start with a plan. Decide what you need
in your website, where everything should go, and create your content beforehand.

In this class you will learn:

  • How to identify your website's purpose
  • The essentials for your home page
  • How to write content that attracts your target audience
  • How to lay the foundation to drive web traffic to your website
  • Tools that can convert web visitors into leads for your business
  • A plan for organizing your web content before you start building
  • You will leave with practical tools and resources to get started building your business website

Who this course is for:

  • Small business owners, solopreneurs, and micro enterprises

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