Becoming a World-Class Employer Branding Professional
What you'll learn
- The changing talent landscape and workforce trends
- How to attract, retain and engage talent
- How to strengthen your employer brand in your own company
- How to globalize your company’s people strategy
- Employer brand frameworks to anchor your people programs on
- Concrete steps to focus on for your candidate and employee experience
Requirements
- Passion for the people side of the business
- Keen interest to learn more about employer branding
Description
The talent landscape is evolving—are you? Whether you see it or not, you have an employer brand. Want to level up your organization to become an employer of choice? Then, this is the right course for you.
In this course, we will cover:
The differences among your employer brand, corporate brand and consumer brand
The impact of employer branding on the business
What the modern workforce looks like
How to attract, retain, and engage the right talents for the right roles
Real-world examples through case study analysis
Key success metrics to track
I have also added five (5) exclusive bonus content which will help you as you navigate your employer brand journey.
Let's get started!
Who this course is for:
- HR professionals
- People Managers
- Business Leaders
Instructor
- 4.4 Instructor Rating
- 105 Reviews
- 267 Students
- 1 Course
Anj is passionate about transforming the state of HR. She has 15 years of experience in designing human capital strategies and implementing HR technology platforms and has recently published the HR book, 'Rethink Recruitment.'
Anj is the CEO of TalentView, an employer branding firm with operations across the ASEAN region. By getting the right mix of strategy, design, and technology, TalentView helps organizations develop a research-based framework to attract, engage, and retain talents.