Becoming a Shoot Location Host

Setting out the Basics

Hello, and welcome to Module One. In this first lesson, we're going to set out the basics, starting with the question — What is a Film or Photography Location Property?

Now, this might seem obvious to some, but the answer may be broader than you'd expect.

Most people assume we're talking about houses. And in fairness, we often are! But it's important to note that a Location Property can be many other things too - ranging from a small patch of land, right up to a castle on its own island!

An apartment, a bungalow, a garden - even an overgrown greenhouse - can be a Location Property! It's simply any privately owned space where a TV, film, or photo shoot can take place, away from a studio setting.

Creative teams and photographers hire location properties to fit a brief — or when they need an interesting or authentic backdrop to enhance their production.

So the question is, what might creatives use your property for?

Well, that'll depend on what it has to offer. Factors include:

• Its size, style or character

• Any unique features it has

• How versatile the space is

• Ease of access

• Its proximity to other locations or a production base, and

• How close it is to certain amenities

Let's take a look at some of the different production types you could potentially host.

We'll start with film and TV productions, as this tends to be what people think of when they hear the term Location House. And yes, it may well be that your property could serve as a 'set' for a TV series or a film. And depending on what you have to offer, a Producer or Director may wish to use the interior, the exterior, or both.

You may have the perfect space for a Photoshoot — whether that's:

• Commercial

• Editorial

• Catalogue

• or for Online Retail

It might be that you can host a music video or a corporate video shoot. Or, if you have a larger property, you may be able to offer it as an event space, hosting:

• Weddings

• Parties

• Product launches, or

• Retreats

Not to mention:

• Corporate gatherings

• Workshops, or

• In-person training sessions

Then there are the less obvious uses, such as:

• For art and fashion installations

• As a space for influencers to film content for their social media channels

• Or even what I'm doing right now, creating online course content!

As a Location Host, you'll find that some types of production suit your property more than others. We'll dig a little deeper into that further into the course.

So why does shooting on location appeal to companies and brands?

Well, not only can it offer them an authentic setting for their production — but it can also be cost-effective. If the backdrop a client wants to create already exists in a location property, the production company can save time and money by not having to build it from scratch in a studio.

Also, whilst photographers tend to come armed with plenty of lights, many like to have the option of the real thing — something they won't get in a studio. So access to natural light can be a real selling point.

And finally, shooting on location often provides creative opportunities that wouldn't be found in a studio. Let's say you have an original stained glass window, or an old well in your garden. A director or photographer with a keen eye is always on the lookout for interesting features to take advantage of.

Now, you may have noticed that we tend to favour the term Location PROPERTY, rather than Location HOUSE. Yes, the latter is more commonly used, and trying to search for the definition of 'Location Property' may even draw a blank on Google. But it's important to dispel the myth that location properties are all big, detached houses. We want to encourage you to explore your property’s potential — both within, and beyond, its four walls. So ask yourself if you have any assets you previously might not have considered to be relevant — such as a garage, shed or outhouse.

Another point of note is that this course only covers private property. Public properties and spaces have differing rules and regulations which we don't cover in this course. And if you rent your property — as opposed to owning it — please make sure you have explicit written permission from your landlord before accepting any bookings.

Next up, in Lesson Two, we'll shine a spotlight on some of the most common mindset hurdles that stop potential hosts from getting up and running. And — importantly — how to overcome them.

Getting Started

Now, you've bought the course, so you're clearly sold on the idea of becoming a Shoot Location Host. But it may be the case that you have one or two lingering seeds of doubt, or that someone in your household needs reassuring. So this lesson covers some of the common mindset 'hurdles', and how to overcome them.

We'll start with the one that everyone wants to know — "Is it really worth it? Surely I wouldn't make that much money?"

Well, you'd be surprised! This opportunity offers an excellent return on investment! Why? Because you already have the assets! So now it's just about the amount of time you choose to invest.

Exactly how much you'll pocket will vary from project to project, depending on its scale and budget. So for a general steer on what you can earn from each type of production, download the document attached to this lesson, called — 'How Much Money Can I Make From a Shoot'.

Okay, this one comes up in conversation a LOT. "I very much doubt my home is good enough to shoot in."

The doubts we have about our homes are much like those we have about ourselves — they usually come from a place of insecurity. But whether a property is a 'good' location for a shoot, isn't really for us to say! By that, I mean it's the people responsible for choosing the location that know best.

That might include Location Scouts and Managers, Photographers, Creative Directors and Brand Managers. They're interested in your property for its creative potential, and its practical and commercial value.

Say, for example, a brand is launching a new range of cat food. They want a spacious and tidy utility room to shoot the scene. If your utility room fits the brief, your house will certainly be 'good'. What if a children's charity needs an authentic family space to shoot a video about their services? The room you previously considered 'too cluttered' to be a location might be exactly what they're after.

In other words, creatives will love your property if it fits their brief. That's why your home has as much chance of being 'good' as the next.

Okay, another common concern is, “I haven’t got time to manage this”.

And fair enough, it will require an investment of your time. But not as much as you'd think — and you'll be pleasantly delighted by how little there is for you to manage, come Shoot Day. To demonstrate how you absolutely can make the time, we've attached a Time Trading worksheet to this lesson — so make sure you download and work your way through that before moving on to Lesson Three.

How about — “I’ll do it when I’ve finished decorating the sitting room, or weeding the garden, or tiling the bathroom…”

I hate to break this to you, but your to-do list will never be finished, and it will never be 'the perfect time' to start. If you let this particular mindset hurdle in, you risk never becoming a Host. So do your best to prepare, but stick to a set timescale, and let go of the notion of a perfect house… Because it doesn't exist!

Remember, there are creative teams and photographers out there right now, with a budget for their location, that could be going to you. So the longer you leave it, the more opportunities are passing you by.

How about, “I don’t want strangers in my home.”

And though this is unlikely to bother someone who's bought a course in location hosting, it may be a concern for someone else in the household. That said, for most people, any discomfort tends to dissipate once they have a better understanding of what a Shoot Day actually entails. In Module Five, we'll cover this in depth, so you'll be able to reassure those around you.

Another common concern is: “I’ve never run a business before. How do I even go about setting my prices, and issuing invoices?”

Now, this one was me! I wasn't comfortable dealing with money, bills, tax returns — anything like that. I’m more of a creative person, and I found this side of things really off-putting. Thankfully, we've nailed the admin process so you don't have to. In Module Six, you'll find everything you need to keep your paperwork in order with ease.

We also get asked, “What if the film crew damages something?”

And we get that this is a real concern for some people. But, it's good to bear in mind that the last thing a crew wants is the cost and aggravation of compensating a host for damage — let alone the damage to their reputation! So it's not surprising at all, that they're very careful!

And remember — your house, your rules. There's plenty you can do to remove stress. Are you a ‘shoes-off house’? Then you can stipulate that visitors must wear shoe covers, which production will supply. Do you have valuables you'd worry about? Then choose a safe space to store them — perhaps a wardrobe or loft space — and put a lock on it.

Of course, we can’t promise that accidents won't happen. I’ve had the odd teacup or vase broken over the years. But if damage does occur, the production's insurance will almost certainly cover it. And we'll look at this in more detail in Module Five.

One more concern we've heard is: “I work away, so I can't be there to manage the shoots.”

No problem! We recommend you ask someone you trust to welcome the crew when they arrive, and to return to see them off when they leave. But during the shoot, you're not obliged to be there. If there are things the client needs to know about your home, you can provide all the information in a document. And yes, you've guessed it — we've provided templates and checklists for this in the Shoot Hub, so you know everything's covered.

So there we have it. We hope you're feeling reassured. Just follow this course as we've designed it, and you'll be all-set to welcome creative teams into your home — with all the fun, and no stress.

Okay, let’s head over to the next lesson, where we begin looking at your property's unique selling points.

USPs - Your Property's Outlook

Welcome to Lesson Three, the first of four lessons that dig into the detail of your home's unique selling points — or USPs. These are the compelling qualities that make it stand out from the competition when promoting it as a Location Property.

At this point, you're aware that a location property can be more than just a house.

You know that the film and photography industries are vast and varied.

You're aware that there are many different types of production that require a location.

And you know creatives will pay homeowners good money to hire the right place.

What you don’t necessarily know yet is what makes your property the right place!

So, this is exactly what we're going to work out together over the remainder of the module. We'll identify your property’s USPs, and this in turn will form the basis of all the marketing and promotional material you create.

Every home is as individual as the person who owns it — whether that's because of where it's located, how it's been decorated, its style of architecture, or the belongings within it. Every home has something special and unique about it.

There are many criteria to consider, but we've narrowed it down to five essential elements. Because these are the key features of a property that your client will want to know about. They are:

• Your Property's Outlook

• Architectural Features - both exterior & interior

• Your Interior Style

• Amenities & Facilities, and

• You! The Host!

Now, all five of these features will make it into your marketing material, because they're all relevant. But while you're following these lessons, ask yourself if your property has one particular feature that sets it apart from the rest. This USP — this showstopper — will lead the charge! It'll be your elevator pitch, your strapline, your cover photo, and possibly your new business name, and social media handle.

So let’s look at the list and consider in detail what each feature means in the context of location properties, so that you can start to pinpoint your own USPs. In this lesson, we're going to focus on Your Property's Outlook.

Now, this is all about the aesthetic value of the area in which you live - what can you see out of your windows that makes your property interesting? Does it back onto a body of water, like a lake or a pond? Does your property overlook beautiful scenery — like hills, mountains, fields, or woodland? Can you see anything particularly interesting from your windows — a windmill, stables, or a field of sheep, perhaps?

But listen, it doesn’t have to be something traditionally pretty, charming, or scenic. Unusual views are tantalising to location agencies. Does your home back onto a builder’s yard? An industrial estate? A derelict building, or a disused factory? These all have the potential to make a really interesting backdrop. Some might find that hard to believe, but it's true — anything that's unique can be a good thing!

At the end of this module, you'll download the attached worksheet, entitled ‘Identifying my USPs’, and this is where you'll add all and any details about your outlook. It's usually easy enough to identify all the things you consider to be 'good' about your surroundings. But this exercise is especially useful for making sure you catch ALL the details — the good, the bad, and the ugly. That's because it lists a wide selection of options that you might not have considered to be interesting — but that your client might!!

Simply tick everything that's relevant about your property and where it's situated. Then keep that data somewhere safe, as you'll be using it for your marketing material further down the line. But please hold fire on this exercise until the end of the module, as we have another four key features to consider first.

Okay, when you're ready, join me in Lesson Four as we discuss our next two items on the list — Architectural Features, and Your Interior Style.

USPs - Architectural Features & Interior Style

Thanks for joining me again, and welcome to Lesson Four. We're picking up where we left off, as the remaining lessons of this module explore your home's unique selling points - or USPs.

Now, we've covered your property's outlook, and all the things in its immediate vicinity that might work in your favour. So let's look at number two on the list - Architectural Features

You probably already know what’s architecturally 'good' about your property:

• Maybe it has lovely period features — original fireplaces, cornicing and architraves.

• Perhaps you have bi-fold doors that open onto a patio.

• Maybe you have a brand new kitchen.

• Or something unusual in your outside space — such as a particularly beautiful tree.

It might even be that you've got a garden office that would make the perfect ‘Green Room’ — that's a space for the actors, models or clients to make themselves comfortable while they're waiting.

These are all obvious selling points. But what you might not know, is how appealing your home's less redeeming features can be. The focus isn’t always on the new, expensive, classic or period bits.

Some people have parts of their homes that they're not in a rush to shout about. For example, a shambolic shed, an old green bathroom suite they've been meaning to replace, or a messy child's bedroom that's full of clutter.

But 'correcting' these issues needn't necessarily be on your to-do list. Quite the opposite! There's a huge demand for unrenovated spaces, as these provide wonderful, authentic backdrops for period shoots and productions. And the more people renovate, the rarer — and therefore more sought after — these spaces become.

Similarly, creatives often want lived-in spaces, as they provide a more realistic presentation of family life than a room that's been cleaned to within an inch of its life. So please don't let an overwhelming amount of potential housework deter you.

Remember, at the end of this module, you'll download the worksheet, entitled 'Identifying my USPs' — and that's where you'll record all of these details, ready to use in your marketing material.

Okay, onto the next one, which is — Your Interior Style

So what's your look? How do you define it? And could this be your USP?

The chances are high that it can, and will! Because this is the part about owning or renting a property that gets personal. Decorating our homes and filling them with furniture and accessories puts our stamp on them, making them unique, and therefore special.

Although people tend to enjoy doing this, many struggle to describe, or define, their interior style.

I once heard it said that, "Your home should be a reflection of your soul, your spirit, your loves, your lives, your travels, your experiences, your families, and your friendships"? And I think most of us achieve this in some form or another. Sometimes deliberately, sometimes subconsciously. And when we're able to identify what 'this' is, we've created a USP.

That said, a lot of creatives are looking for more of a blank canvas to work from. So if your style is minimalist — or even if you simply hate clutter and you're not that into interior design — this in itself could be the thing that makes your property appeal to someone over and above the others.

While all this should be giving you food for thought, don't panic if nothing specific is leaping out at you just yet. When you reach the end of the module and download the worksheet, you'll find that it helps to define your style in a way that promotes it as an advantage to clients. That's because your answers will eventually form the basis of the detailed description you'll add to your marketing material.

But, we have two more lessons to get through first. The next one covers amenities and facilities, and how they can make your home more appealing to certain clients. Then we'll finish up with our lesson all about you, as the host — and how you can become one of your property's biggest assets. When you're ready, click the link and join me in Lesson Five.

USPs - Amenities and Facilities

Hello and welcome to Lesson Five. You're making excellent progress, as you've already reached our penultimate lesson of Module One. We're continuing to work our way through your home's potential USPs.

To recap, we've explored your property's outlook, its architectural features, and your own interior style. Now this lesson is all about your property's amenities and facilities!

Ok, so talking about parking spaces, outdoor plug sockets, and proximity to A-roads, may not sound like the most exciting thing! But these details are important as they can help secure the booking. Believe it not, one of these details may even prove to be your USP.

Let me explain with a sample brief.

A scout from an ad agency is looking for somewhere to host a three-day product photoshoot for a shampoo brand. She carries out a search for a family home in her area. Now, if she was after something unusual, she may only have a couple to choose from. But with such a broad description, over a hundred come up.

She starts to add some filters:

• They need a modern, spacious, well-ventilated bathroom, with an attractive and powerful shower.

• Also, easy access for unloading equipment, and somewhere secure to store it overnight.

• And in this instance, the client will need a wide off-street parking space, as well as step-free access to the house.

The thing to remember is that many homes can provide these facilities. But anyone who hasn't listed them clearly on their marketing material risks being immediately discounted.

Now, either you have some of these, or you don't. You're hardly going to get a new shower installed just to put yourself in the frame! But some of this is easily solvable. If the only thing preventing you from offering wheelchair access is a single step on your threshold, you could consider investing in a foldaway ramp. The chances are, one job would more than pay for it, and then you're set up for the future.

Okay, back to the brief. They'll also need somewhere nice for the crew to stay, while keeping the schedule and budget in mind. So good hotel options within a short distance from the location are a must. Again, you may have these, but if you're not explicit on your marketing material, you may not make the cut.

Finally, the model. She's travelling by train, so a short cab ride from the station is a must.

Now, the scout has put in all her non-negotiables, but there are still five houses to choose from. Yours stands out as a particularly good fit — but so do four others. So she can afford to get a little picky.

It's no longer just about what they need. At this point, any added bonus features become relevant.

Do you happen to live near a lovely cafe that offers external catering? Do you have a security camera on your drive? Or an electric car charger on the road? These are the kind of things that might just clinch it for you. But only if it's in your marketing material!

So you can see from this example how important it is to identify and promote as many amenities as you can in order to increase your chances of securing those bookings. Again, the worksheet will help to make sure you've got everything down, and that nothing's gone under the radar.

Okay, we're nearly there. Just one more lesson to go, and you'll have completed Module One! And we're finishing up with one of THE most important assets your home has… You! When you're ready, head to Lesson Six, and we'll tackle your role as the host.

USPs - You! The Host

Well done, you've made it to your final lesson of Module One! This is the one where we talk about defining and promoting one of your property's finest assets… YOU! The Host.

Never underestimate how important you are in the process. An agreeable Host who is flexible in their approach to having film crews and photographers in their house is a huge draw. In fact, when a client has to choose between two shortlisted properties, it's often their relationship with the Host that will swing it one way or the other.

Okay, hiring a Location Property may not be as costly as renting a studio… But it's still a big investment for companies. Knowing they have a friendly and welcoming Host isn't just a bonus — it's essential.

It's too risky for Production Managers to welcome their client into a space without knowing they're going to have a positive experience from start to finish. So if they get the slightest impression you're going to be tricky to deal with — and if they have other options — they're likely to take them.

Of course, there's a difference between being amenable and being compliant. As we discussed earlier in the module, there's no issue with setting reasonable boundaries. You may have no-go areas in your home. Pictures you'd rather they didn't move. Or a 'no shoes on the carpet' rule. All absolutely fine. That said, it's important to be upfront about your rules. If a client has plans for a room, only to be told it's out of bounds on Shoot Day, that could cause real problems.

Conversely,

• if you don’t mind the crew temporarily moving items of furniture…

• if you're up for letting them deliver kit a day early…

• if you're open to cars being parked overnight in your drive…

Let them know.

Anything like this can be added to your marketing material so that Production Teams, Location Managers, Film Crews and Photographers know they can work within these flexible parameters.

To a certain extent there are no rules as to how you have to be. A welcoming host can be defined in many ways. Offering tea and coffee feels like a basic expectation, and most Hosts will ensure that there are ample supplies. They might even leave out some biscuits for the crew to help themselves to during the day.

Sharing details of local caterers, florists, and maybe even a reliable handyman is also a lovely touch — as is ensuring your wifi password is easy for guests to get hold of. And with this kind of thing, a small investment of your time can make a big impression.

But over and above all of this, a smile and a proactive, can-do attitude are the very best things you can offer.

For the crew, shoot days can, on occasion, be fast paced and demanding. Knowing the Homeowner is relaxed and happy to answer questions where needed can be incredibly reassuring. Plus, your reputation as a friendly and flexible Host will precede you — helping you to secure further bookings.

And as with any business, gigs are so much easier when you know the clients and the clients know you. Repeat bookings are the dream! So it’s worth going the extra mile to make your guests feel happy from the moment that they walk in the door. They'll respect you and your property all the more for it, making for a happier and altogether more successful shoot day for everyone involved.

So, as with your other USPs, when you get to the worksheet, be honest with yourself about what you can offer, and select the elements that work for you. This is a private exercise. At this point, you don't need to commit to any of it, or even share the list with anyone. It's your property, and you set the rules.

So there we go! CONGRATULATIONS — as you’ve now completed all the lessons in Module One. You are well on your way to setting yourself up as a Shoot Location Host.

It's finally time to download the Worksheet and start working your way through it to consider the key features of your property that will interest a potential client. You may not be everything on the list, and you may be more than the list. But the aim of this exercise is to help you drill down on what you can offer.

And, if you haven't already, now is the time to download, complete, and save the worksheets and checklists attached to each lesson.

I hope you've enjoyed Module One, and I look forward to guiding you through the lessons in Module Two, where we look at what you need to do to create some beautiful and targeted marketing material. Join me again as soon as you're ready to continue.

And for Module One, that’s a wrap!

Photography Basics and Whether to Hire a Pro

Hello, and welcome to Module Two of your online course — Becoming a Shoot Location Host — brought to you by The Shoot Academy. Over the course of this Module, we're going to help you to build your own marketing toolkit. We want you to be in the best possible shape to let the world know that your Property is now available to hire as a location for TV, Film and Photoshoots!

The first two lessons are all about Photography, as your pictures will be your primary tool for attracting clients. Then, in lessons three, four and five, you’ll learn how to make a floor plan, choose a name for your property, create a website, set up your social media accounts, and design a flyer. So there's lots to get through!

Okay, let's crack on with Lesson One. Now, if you've ever browsed through a property website — or even walked past an estate agent's window — you know it's the PHOTOS that hook you in.

Great shots make great first impressions and help you stand out from the competition. They've got to be eye-catching, well-framed, And they must VERY CLEARLY communicate your property’s potential. After all, when it comes to marketing, your photos will feature just about everywhere - agency websites, your website, your flyer. And, of course, your social media.

So let's talk about the type of photos you need, and why. First up is your portfolio. This is a set of around ten to twenty images that show your property in its very best light. These are your most important pictures as they form the basis of your marketing.

Then there's your functional set. This is a far more comprehensive collection of images that detail everything your property has to offer. These photos will be less glamorous than your Portfolio pictures, and that's okay! As they're not about what your property looks like on camera - they're for showing how a crew will be able to operate within it. So things like side-access, parking, utility rooms and storage space are all relevant.

Now, although these images won't feature in your marketing, they can help you seal the deal when a potential client shows interest. Because if you can tick all their boxes, and you can prove it quickly, with photos — you're far more likely to get that booking.

Okay, when it comes to taking your pictures, you have three options:

• Take your own

• Ask a friend or family member for help, or

• Hire a professional

Most smartphone cameras are more than up to the job, so even if you don't have a Stills camera, options one and two are definitely worth consideration. In fact, I know of a host who got her teenage son to take her photos on his phone, and they turned out beautifully.

If you're happy to give it a go, Lesson Two will talk you through the process. But first, let's go over the pros and cons of hiring a professional photographer.

The main and most obvious benefit is the quality of your images. Professionals know exactly how to make use of Lighting, Framing, Equipment, and Editing to show your home in its very best light. They'll have lenses and techniques to get great shots of even the smallest of spaces.

The other big benefit of hiring a pro is time. If you're having a go yourself, it will, of course, be a case of trial-and-error. And if you've got the time, that's absolutely fine! But if you're keen to get the shoot done quickly and efficiently, a professional can do just that.

So what about the cons? Well, there's only really one, and that's cost. There's no doubt that hiring a photographer is a good investment in your property's marketing potential. After all, the better it looks, the more jobs you'll book! But if funds are tight, you may find it hard to justify.

If you do decide to go ahead with it, you'll need to find someone with specific experience in property. Many local estate agents will be able to make a recommendation — or you can do a simple online search. Most will have a website where you can see their work, and you should always check out reviews too.

Make sure you find a photographer who's happy to visit your property to get a clear picture of what you need, so they can provide you with a quote. Together, you can create a shot list that highlights the key areas and features of your home, ensuring nothing gets missed.

This is your opportunity to discuss roughly how many shots you're after in total, and the fact that you'll need FULL ownership of the photos to use as you see fit. You should also specify that any shots taken in portrait need a version in landscape too, as many agencies only accept pictures in this format.

When you're ready to move forward, ask for a clear written agreement outlining the terms, deliverables, timelines, and costs. This sets clear expectations and protects both parties — so if they're reluctant to do this, it could be seen as a red flag.

Now, whether you're using a pro, or taking your own pictures, you'll need to prepare your property before the shoot. Unless your USP dictates otherwise, you should make sure it's clean, decluttered, and styled appropriately. We look at this in depth in Module Four, as we prepare for receiving clients — so feel free to jump forward and check that out at any point.

Okay, come the day of the shoot, you and your photographer should be fully aligned on what they're going to capture. But do stick with them as they work their way around the house. This way you can both be sure you have everything you need. Some may even allow you to take some behind-the-scenes shots to use on your social media channels — but make sure you ask first.

Finally, in the days following the shoot, your photographer will edit your images to enhance their quality. This may include Colour Correction, Reframing, and removing small imperfections, known as Retouching.

The important rule here is that minor edits are fine, but the images must remain true to life to avoid misrepresentation.

Take a look in the Shoot Hub, you'll see we've included an interview with a Photographer, which provides a good insight into how to help a shoot run smoothly and get the shots you want.

Okay. Now we know where we stand with the professionals, let's move onto Lesson Two, as we explore the DIY route.

Photography Tips

Hello again, and welcome to Module Two, Lesson Two. In Lesson One, we learnt about the importance of your photos, and what they'll be used for. We established the difference between your portfolio pictures, and your functional shots. And we explored the option of using a professional photographer. We're now going to talk you through the process of taking your own pictures.

Okay, let's start with your portfolio photos. Preparation is key, so before you do anything, you're going to decide on which images you'll need to capture. In other words, you're going to create a Shot List. And for this task, you're going to refer to the worksheet from the end of Module One: Identifying my USPs.

So, using that sheet, start by making a list of the spaces in your property that you've identified as particularly versatile, beautiful, unique, or memorable.

Next, add to your list the areas that everyone will likely want to see. A wide shot of the exterior will help clients to visualise arriving at your home. Kitchens, living rooms, bedrooms and gardens are all sought after, so you may want to include these too.

Now count up. How many shots are on your list? You're aiming for between ten and twenty — more than that and you risk losing your viewers' attention. So if necessary, be brutal, and cut your list back to the best of the best.

Okay — before you start taking pictures, it goes without saying that your property should be as well-presented as possible. So unless your USP says otherwise, that means clearing it of personal belongings, and choosing some well-placed accessories. Attention to detail is really important.

And, as we flagged in the previous lesson, Module Four teaches you how to get your home ready to receive visitors — so jump ahead and check that out. But bear in mind that when you're taking your own pictures — you do have the luxury of simply moving things in and out of the frame!

Okay, we know WHAT we're taking pictures of. So let's discuss HOW we do it. To pass as professional, your pictures need to abide by certain rules. We recommend using the SHOOT acronym to make sure they're up to scratch. Let me run you through that now.

The S of Shoot stands for Straight. A picture taken at a wonky angle is off-putting and unprofessional, so use the gridlines on your smartphone. Of course, you can easily straighten the image afterwards, but it will affect the framing.

H is for Horizontal - or Landscape. Agencies generally showcase your photos in this format. If you submit vertical, or portrait shots, you risk having them cropped, stretched or distorted to fit into their library — or they'll be discarded altogether.

O is for Original. In other words, the photos that you share with clients need to be true to life. A little bit of touching up is okay, but avoid using filters, or making edits that are misleading. When clients arrive at your Property, it needs to look the way they expect it to look.

The second O stands for Optimal — as in, optimal light. Lighting conditions need to be good to ensure the photos capture the room's details, colours, and ambiance accurately and attractively. So if your Kitchen floods with natural light first thing in the morning, make sure that's when you photograph that room. But watch out for shadows — the outline of a person holding a camera is a big no-no.

Finally, T is for Tenant-Free. So no people, and no pets — just buildings, rooms and outdoor areas. Where possible, remove all vehicles from view. Keep the focus on your property!

Okay, that's the SHOOT acronym. Check your pictures as you go along, keep going until you get the shots you're after, and when you're done, whittle them down to your final set of ten to twenty images.

Right, now's the time to reflect and be honest with yourself. Are your shots good enough? Or should you get somebody else to have a go? If you're unsure, get a second opinion from someone who prides themself on their attention to detail.

Once you've got your portfolio photos, it's time to capture your functional set. And this is where you CAN get trigger happy! Because you want to make sure you capture Everything. That way, if a client makes a random enquiry — such as whether you have an outside tap, or where your back door leads to — you can tell them, AND show them. Remember, if you can tick all their boxes — and you can prove it quickly, with photos — you're far more likely to get that booking.

Now, when it comes to storing your images, having everything in good order from the outset will make your life much easier further down the line. The best option is usually a cloud-based solution, such as Google Drive, Dropbox, or iCloud. That's because these providers invest heavily in security — and yet they can be accessed from any device, anywhere.

That said, programme glitches or human error can result in time and effort down the drain, so set a regular reminder for backing up your images offline too.

Your photos need to be easily accessible, so set up folders called Portfolio, and Functional, followed by your property name. Finally, your actual pictures should follow a naming convention. Leaving them as randomly assigned letters and numbers can prove frustrating, as your clients will have to open them to see what they are. So rename each shot, making sure your naming format is easily identifiable, dated, and consistent - such as Kitchen One, Jan, Twenty Twenty-Four.

Okay, next up in Lesson Three, we continue creating your assets — starting with your floorplan. I'll see you there!

Your Floor Plan and Your Name

Hello again. We're half way through Module Two now! This is Lesson Three, in which we finish collating your assets, ready to build your marketing tools — starting with your floor plan.

I'm always surprised by the number of hosts that don't supply a floor plan. But in a way, this is a good thing! Why? Because it presents an opportunity for YOU to stand out from the competition. You see, the fact is, floor plans are important tools.

Your clients will be in your home for a relatively short period of time — and in that time, they need to achieve a lot. So being able to plan their use of the space isn't just helpful — it's essential.

Now, before you do anything, run an online search to see if a floor plan of your property already exists — perhaps from when it was last on the market. You'll be surprised how many do! If you're in luck, you can use it as a basis for your own!

If not, you'll need to start by sketching out a rough floor plan by hand for each room. Then, as accurately as you can, measure each wall, doorway, window, and notable feature. If your property is on the larger size, a laser tape measure will save you a LOT of time, for not too much money.

Record everything on your sketch — including details of steps, and whether each doorway is wide enough for wheelchair access. In the UK, that's nine-hundred millimetres. And if you have significant outdoor space, you can even include this on your plan — though, admittedly, this can be more challenging to map out.

The next step is to use the information you've gathered to create your floor plan. There are various online tools — some you have to pay for, but many are free. And you can even create floor plans in Microsoft Excel. As with the photos, you may prefer to enlist a professional, or ask a tech-savvy friend to give you a hand. In fact, if you're already using a professional photographer, this may be something they can help with, so do ask.

Once you're done, save your floor plan as a PDF and add it to your marketing toolkit, to use alongside your photos. We recommend saving it with your functional images for ease of access.

Okay, now you have

• Your USPs

• Your photographs, and

• Your floor plan

So there's just one last thing to do before you can start using all these assets to create your marketing tools. You need to decide on a name!

Now, if you were planning on using your existing house or street name, I'm afraid there's a good reason why you shouldn't. Quite a bit of information about your property will be in the public domain. So for your own security, it's name shouldn't be connected to your actual address.

Instead, go for something that captures the essence of your property. It needs to be clear, catchy, and easily searchable. Try describing it in two or three words — or even a sentence. It could be a feeling your property evokes — a colour that features a lot in your styling — or something to do with the property's history.

Remember, you've already done the groundwork for this, as the name you choose will probably involve one of your key USPs. That said, if, after all your preparation, you're STILL short on ideas, you'll find a Brainstorming worksheet in the Hub, which you can use to kickstart your creativity.

One last thing. You need a name that's available! And by that, we mean there isn't a company or brand already using it. You should also check if someone's already bagged the social media handles, and investigate web domain availability.

And that brings us nicely onto Lesson Four, in which we tackle your website, and your social media. See you there!

Creating your Marketing Tools Part 1: Your Website and Social Media

Hello and welcome to Module Two, Lesson Four — the first of two lessons on building your Marketing Tools. Your assets are ready to go, so let's get underway, starting with your website.

Getting one made professionally can prove expensive — and for some, the idea of building their own is pretty daunting. But in fact, websites are easier to create than ever before, with lots of user-friendly templates online.

Now, there's no need for an all-singing, all-dancing platform! Why? Because realistically, you're far more likely to get bookings from agencies, referrals, and social media activity than you ever will from your website.

So why do you need one? For one important reason. To set out your stall as a professional outfit. Something simple and sleek — with great photography and key details — will do the trick nicely.

Okay, let's talk about building your site, using our six top tips.

• Firstly — and we touched on this in lesson three — you'll need a nice snappy web address, based on your name

• Next, decide what you want to say. You can write your copy based on your USP list from Module One

• Then you'll need to make design choices, including which colours and fonts to use. It's really important to opt for a style that's in keeping with your property's aesthetic — and then stick with it, as these are the essential building blocks of your brand

• You'll also need to check your site will be mobile-friendly

• And you should go for a format which allows your visitors to access all the information they need in as few clicks as possible

• Finally, we recommend that you keep your phone number, email address and social media handles in view at all times — not just tucked away on a Contact Me page that they have to root out

Which brings me nicely onto the socials. Platforms like Instagram, LinkedIn, Facebook and X are all powerful tools for visual storytelling — and in Module Three, we dig into the different ways you can use them to promote your business. For now though, we're going to focus on the groundwork. In other words, setting up your accounts, ready to share your beautiful, targeted marketing material with all those prospective clients.

When you're coming out of the blocks, consider which platforms might work for YOU, and how many you can realistically manage. And then create new profiles. Your handle will need to be your property's name — or as close to it as you can get — and you'll need a short bio that speaks to your clients' needs. Try to strike a tone that's less, 'Isn't my house lovely' — and more, 'Here's how my lovely house can help YOU, and YOUR business or brand.' Then choose the very best of your portfolio pictures to upload.

Now, if you already have existing accounts with lots of followers, you might want to consider rebranding them, rather than starting from scratch. Before you do though, make sure you go back and remove any old posts that are off-brand. And if you still want to post personal or family stuff, it's best to keep things separate.

Okay, you've set up your accounts, created your profiles, and uploaded some lovely pictures. Now you can get busy following! You're looking for clients, contemporaries, and competition. Production companies, photographers, location agencies, scouts, event planners and other hosts. With any luck, some will follow you straight back!

Pay close attention to what THEY'RE putting out there. What draws you in, and what puts you off? Which hashtags are they using? To begin with, your output can be relatively simple, but this research will all come in handy in Module Three, as you continue to build your brand.

So there we go. Lots to digest! Have fun putting your marketing material together, and don't be afraid to experiment. Next, join me for the final lesson of this module, which is all about creating your flyer.

Creating your Marketing Tools Part 2: Your Flyer

Hello, and welcome to your fifth and final lesson on your marketing materials. We're now going to help you to create your flyer.

A flyer presents your best photos and key information at a glance. When it's well-designed, it'll help to attract clients, forming a key part of your marketing toolkit. Digital flyers can be shared by email, or on social media. And physical copies can be distributed at events, or delivered directly to businesses.

Some people prefer to use a business card. And of course, you can create both. But as we said at the start of the module, when it comes to property, it's the photos that hook you in. So a flyer will always work harder for you than a business card. You'll find an example of a flyer for an existing shoot location property in the Shoot Hub, so make sure you check that out.

Okay, start by choosing the USPs you want to include. Remember — it's quality over quantity. If there's too much text, the information won't be as memorable, and the font will have to be very small, making it harder to read.

Next, choose the pictures from your portfolio that best showcase these features. You'll probably need between five and seven, including your floor plan.

And finally, write any additional copy you'd like on the flyer. This might include

• Your property's name

• An attention-grabbing title

• A brief introduction

• Your phone number, web address, email address and social media handles

• Details of your geographic location, or a small map that DOESN'T disclose your exact address

• A clear call to action, and finally

• A QR code which links to your website. And this one is key, as everything you can't fit on your flyer will be right there on your site. There are lots of free QR code generators online, and they're super easy to set up.

Okay, once you've decided on your flyer's content, it's time to develop your design. You'll be aiming for a good balance of visuals and text, as well as colours and fonts that align with your website, your property — and ultimately, the brand you're building.

We recommend putting the more functional details on the reverse — such as your floor plan and area map. These are great to include, but you want to save the front and centre for images that really pop. Again, if this kind of creativity isn't your strong point, you can always hand over your prep work to someone who can design it for you.

Once your flyer's complete, you'll need to save a high-resolution PDF — that's for printing — a JPEG, which you'll use for sharing by email — and a PNG, for posting online. And then you're all set!

Okay. Congratulations! You've reached the end of Module Two. Let's do a quick recap on everything we've covered in this Module. We've discussed the types of photos you need — the pros and cons of hiring a professional — and how to go about taking your own photos. We now know how to create a floor plan, and what's important when choosing a name. And we've learned how you can use these assets — together with your USPs from Module One — to build a website, get set up on social media, and create a flyer.

So you now have everything you need to finish putting your marketing toolkit together. Once you're fully kitted up, join me in Module Three, as we start putting it all to good use. See you then!

Location Agencies

Hello, and welcome to Module Three of The Shoot Academy's online course — Becoming a Shoot Location Host.

You are fast becoming an expert! By now, you should have your marketing toolkit in place, and you're just about ready to roll. This module is all about putting your kit to good use, as you begin marketing — and then managing — your property.

The big question here is will you go it alone, will you go down the agency route, or will you do a combination of the two?

Let's start with the lowdown on location agencies, as it's something we get asked about a LOT. So what're they for, and how do they work?

Well, in essence, they match PEOPLE with PROPERTIES — a bit like a short-term letting agency for the creative industries! Each agency looks after a portfolio of properties — known as their library — and they bridge the gap between property owners and their clients.

They handle everything, from marketing and recces, to contracts and invoicing. So the right agency can be a great option to boost visibility and get those bookings rolling in — especially when you’re starting out.

Some agencies are very broad, some cover a specific region, and some stick to one particular niche or industry. This means that while YOUR shoot location property may be perfect for one, because of its location or features, it may not suit another.

As shooting on location has become more prevalent, lots of new location agencies have popped up — so do your homework. Look up their websites and their socials to see how they market their properties, and check out their reviews. If you find one or more that you like, make sure you read and understand their terms and conditions before signing anything. You're looking out for things like hidden fees, or unusual policies.

For example, I once came across a location agency that doubled as a kit rental company. That, in itself, obviously wasn't an issue. But it turned out they had a strict condition stating only THEIR kit could be used in their locations. A rule like that might not impact you personally, but it's likely to put off all your potential clients with their own equipment.

So, how much do location agencies charge — and how does it work? Well, fee arrangements vary, but it's fairly standard for the agency to take around twenty percent of the location fee as a commission — while the creatives are charged a flat Booking Fee. Some agencies will charge hosts an Upfront Fee instead, or as well, but that's pretty rare.

Here's an example of the most common fee structure. Let's imagine you've taken a three-day booking for a photoshoot — and you've agreed a Location Fee of £1,000 a day. The agency charges your client a £150 booking fee — plus VAT at 20%. So in total, they'll pay £3,780 to hire your property.

Your agent then deducts 20% of your Location Fee in commission — so £600 — meaning you come away with £2,400.

This means the agency makes £750 in total, with the remaining £630 paid as tax.

Obviously, what your property can earn in a day will depend on many things. But percentage wise, this is a good guide, and anything wildly different could be seen as a red flag.

The key thing to note here is that the agency will take care of client invoicing and payments. You, as the host are unlikely to have to physically pay anything, as the agency will deduct their commission from the location fee. All you'll need to do is submit an invoice — which we'll cover in Module Six.

Okay, let's talk about what the agencies will ask of you. They'll need

• Your property's location, access, and parking details

• Your USPs

• Your portfolio photos

• Your floor plan

• And details of your amenities

Many will have their own registration forms, so make contact initially with a snapshot of what you have to offer, then follow their lead on how to transfer the rest of your images and information. They may not expect you to have a website, flyer or social media accounts — so these might come as a welcome surprise!

And remember, when sending large files, such as photos, or your flyer, it's important the quality doesn't get compressed. So send them over using a cloud-based platform, such as WeTransfer or Dropbox.

Of course, you'll be looking for good service — but good service is a two-way street. If you're friendly, flexible and clear in your communication — and if your property can meet their client's demands — they're likely to want to sign you up. To get a clear picture of what works for them — and what doesn't — check out the Location Agency interview in the Shoot Hub.

Remember, your property won't be for everyone, so if one or more agencies turn you down, do persevere. It's all about finding the right fit. And you'll find other options out there too!

For example, there are companies that match people with properties — and provide certain contractual assurances — but without acting as a mediator. Like AirBNB — but for Location Hosts — they simply provide a notice board on which you can advertise your property, and this allows clients to reach out to you directly. These platforms still charge a commission, but it may be cheaper than using a traditional agency, as it's a far more basic service.

So there we are — that's Location Agencies in a nutshell. Next, we come at it from a different angle, as we explore the pros and cons of marketing and managing your property independently.

Marketing and Managing Your Property Independently

Welcome to Module Three, Lesson Two. You now have a sense of how Location Agencies work. So let's explore the implications of managing things yourself.

As a general rule, we always try to offer solutions with a minimal financial outlay. But the reality is, if you want to avoid agencies, there will be costs involved. Because when you pay a commission, part of that is going towards the investments they make into things like marketing, negotiating and invoicing.

Without an agency, one of the main things you’ll be responsible for is marketing your property and building your network. Thankfully, you've already got your marketing toolkit in place! Now what you need is a strategy.

One of the great things about marketing independently is that it gets easier and easier once the ball's rolling. But the main thing to consider here is that, without an agency, you will need to invest quite a bit of time in it — especially up front. In the next lesson, we'll dig into the specifics of your marketing strategy.

So, is it worth it? Absolutely! Having the freedom to approach who you want, however you want, is a huge advantage. You can retain complete control over how much time and energy you invest in promoting your property, knowing that the more you put in, the more you get out. PLUS, you won't be paying agency fees, so any money you save here can offset some of the expenses that crop up from going it alone.

But, whichever way you decide to go, there ARE certain essentials YOU'LL need to take responsibility for. Here, we're going to run through the four main areas where you simply can't afford to cut corners.

At the top of the list is health and safety. You have a duty to provide a safe environment for your visitors, so make sure you carry out a risk assessment. This involves identifying, documenting, and mitigating risks, in order to protect your property — and more importantly, the people within it. You'll find a template for this in the Shoot Hub.

Hot on the heels of health and safety is insurance. In all likelihood, the clients you work with will be fully insured. In fact, having adequate insurance is a standard requirement for companies booking through agencies. But that said, you need to speak with your insurance provider to ensure adequate cover, and public liability is in place. This will cover your legal expenses in the unlikely event that someone makes a claim against you for injury or damage.

Next up is tax. And as much as we'd like to be able to advise you on it, the rules change frequently. They also vary depending on your personal financial circumstances — so please do your own research. Or better still, take independent advice. If you enlist the help of an accountant, they'll be able to advise on things like claiming expenses, key financial deadlines, and whether you'd benefit from setting yourself up as a limited company.

And finally Contracts. You MUST have a solid legal contract in place for every booking. When you allow people into your home, it's absolutely vital that both parties know exactly where they stand. When you take bookings through an agency, they take care of this, so it's simply a case of checking you're happy with the terms. But if you're working independently, this is one of the areas that will probably incur a cost, because you'll need to invest in a contract template that's been prepared — or in the very least, checked over by — a legal expert.

So — after all that, have a think about which route you'd like to take. Might you prefer to have the safety net of an agency? Or do you like the idea of ploughing your own furrow? Remember, there's no right or wrong here, and there's no reason you can't do both! In fact, that's what I do — and there are many others like me. So you could give both a try and see!

Okay, that's it for Lesson Two! When you're ready, join me in Lesson Three, as we get your marketing tools up and running — starting with how and where to promote your website!

Using Your Marketing Toolkit

Hello again! Welcome to Module Three, Lesson Three. It's time to start actively marketing your property.

Let's begin with your website. It's already up and running, and ready to position your property as the perfect Shoot Location. Now all you need is some visitors!

So where should you promote it? Your web address is already on your flyer — and the QR link will take people straight there. It's in your Social Media bios too — AND you can share it in your posts, which we'll get to shortly. But there's one other place that's prime for driving traffic to your site — and that's your email signature.

Why's that? Because it puts direct access to your website in the right place, at the right time. When a potential client receives an email from you — and your property piques their interest — the first thing they're going to want to do is check it out. And if it's only a click away, they're going to do just that! So make sure you sign off EVERY email with your website link, your contact details, and your social media handles. If you're unsure how to set up your signature, check out our tutorial in the Shoot Hub.

Once you're getting traffic, you'll need to factor in a little upkeep time, switching up your photos and adding topical content when you can. This'll keep your site fresh, and reassure your visitors that you're actively engaged in managing your property as a business.

So let's discuss your social media. When you set up your accounts in Module Two, we encouraged you to follow as many clients, contemporaries, and competition as you could. AND we asked you to pay close attention to what they're posting. NOW it's time to think back to what stood out, as you begin creating some memorable content of your own. With a little experimentation — or a quick search for online tutorials — you'll soon discover all the ways you can attract attention online. Before you do though, let's run through our Five Rules of Thumb for attracting the right KIND of attention on Social Media.

Firstly, consider your posts from your audience's perspective. What's your key message, and why should they care? This one's top of the list for a reason. If your posts are self-indulgent, people will simply scroll on by. So make it your mission to hook viewers in with content that matters to them.

Rule Two is that to get a good reach, you must post regularly, and with a good mix of formats, such as stories, posts, and reels — each with their own purpose, and-or call to action. The best way to keep on top of this is to plan what you'll share and when.

Okay, rule number three. Always use high quality photos and videos — together with engaging captions, which highlight your property's best features. The quality of your content will be a reflection of your property — and ultimately, your brand.

Number four is to remember your hash-tags, as they'll extend your reach. You can use Hashtag Shoot Location, or similar, on all of your posts. But also include some that are post-specific — like hashtag vintage tiles, or hashtag product launch.

Rule five. Don't just wait for interactions to fall in your lap. Be proactive. And when your audience engages, don't just LIKE their comment. Respond promptly and professionally — and where possible, create a dialogue. Remember, from a business perspective, the point of social media isn't just to put yourself out there. It's also to reel people in. It's a networking tool for forging relationships with potential clients and industry professionals. So go ahead and create opportunities by connecting with people whose needs you can meet — then secure those bookings!

So, a quick recap of those rules for you…

• Hook in your audience with a key message that's directly relevant to them.

• Post regularly, with a good mix of formats.

• Only use high quality media in your posts.

• Remember your hashtags!

• And finally, Engage proactively, promptly and professionally to create opportunities and secure bookings.

In addition to all of this, you can also post outside of your own feed. Platforms like Facebook are full of Groups and Pages that are perfect for promoting yourself locally. Okay, this is unlikely to land you a film or TV series! But there are hundreds of small businesses needing somewhere to shoot content that promotes their products and services.

And if you haven't yet taken your first booking, a Facebook Group is a great place to offer a service swap. For example, a local Beauty Therapist on a low budget might be willing to exchange a day of shooting in your conservatory for some complimentary treatments. Tempting, right? Okay, there's no money involved, but it gets you up and running as an operational business — provides valuable hosting experience — AND you can offer each other a testimonial to share on your socials!

Then, once the bookings start rolling in, your content will start to write itself. After all — it's exciting! And you'll want to tell people! So…

• Behind-the-scenes photos

• Videos

• Testimonials, and

• Links to the end product

These ALL build your brand, and help prospective clients to visualise THEIR project in YOUR space.

That said, some shoots are covered by confidentiality agreements, so make sure you have permission from your client before sharing.

And if your content features a product, business or person — tag them! This way you'll reach their followers too. If one of your contemporaries tags you — AND it reflects well — share it in your stories. It's all about extending your reach. And as you build your network, the opportunities will snowball.

You see, networking — or building relations — is really important. And let's not forget — not everything has to take place online! Face to face interactions are often more memorable, so industry and networking events are particularly good for making new contacts. So consider your audience, and think creatively. For example, if you have a stunning garden, you could take your flyers to a gardening convention, as it'll be packed with stallholders who need to promote their wares and services.

You see, there are MANY ways to promote your property. And ultimately, the most effective marketing campaigns tend to make use of a nice broad range of strategies.

This brings us to the end of this lesson. That means you're three modules down and three to go, so you're making excellent progress! Now's the time to download all of this lesson's supporting documents — and any you might've missed along the way.

To recap, quickly — We've examined the role of Location Agencies, and how they can support your experience of being a Shoot Location Host. We've looked at harnessing your marketing toolkit to promote and manage bookings independently. And we've established there's no right or wrong route to take — you can choose one, the other, or both!

The next step in your journey is to be ready when the opportunities come knocking! So when you're all set, join me in Module Four, as we get your property looking fabulous and ready to welcome guests. We'll see you soon!

Clearing Your Space

Hello, and welcome to Module Four! This one is all about getting your property ready to welcome clients. Or, if you've jumped ahead from Module Two, you may be preparing to take your Portfolio pictures.

And let me start off by saying that we recognise that some of the advice over the next four lessons won't be relevant to EVERYONE. But here, we're going to focus on the majority of properties, which benefit from a clear, clean and stylish presentation.

Our focus will be on simple, practical and creative ways to get your home looking picture perfect. And, as ever, they'll be backed up by supporting documents to help you make the most of the advice we give.

Okay, let's get underway with Lesson One — Clearing Your Space. Before we dive in, there are three things to bear in mind.

Firstly — get your household on board. The goal is to be a successful and HAPPY host. And unless you live alone, this can only be the case with the support of everyone who shares your home. Consider their concerns, share the benefits, and make compromises where necessary. You want them to be as invested as you.

Number Two is to Remember Your U-S-Ps. Spend time on the areas that make your property special, and resist getting bogged down by all the little jobs you COULD do — but don't NEED to do — elsewhere in the house.

And finally Number Three. Your property doesn't have to BE spotless. But it helps if it LOOKS spotless. There can be a big difference between the two! You want to be set up as a shoot location property as soon as you can! So a 'smoke and mirrors' approach is far preferable to delaying your launch. If you're super organised it'll be easier for you in the long run. But if quickly chucking items in drawers is the fastest way to clear up, that's fine too!

And on that note, don't overthink it! Cull where you can, and look to sell, upcycle, recycle or donate. If you're keen to get stuck in, you'll find an interview with a decluttering expert in the Shoot Hub that features lots of helpful advice.

But remember — time is of the essence here. So if a proper clearout is likely to hold you up, we recommend the 'cardboard box approach'. Label boxes by room, family member or both — and simply start clearing the space. If there's a lot to put away, it's worth making a small investment in some large stackable tubs with lids.

Speaking of which, a no-go area is your best friend! So have a lockable space to hide things away. It could be a cupboard in the eaves, a wardrobe, or an entire room! If possible, avoid spaces that might get cold or damp, such as a shed or garage. If this is your only option, use airtight containers, and don't leave your items in there for too long!

You're aiming for as many clear surfaces as possible. So nick-nacks, miscellaneous bits, and even photos can all go. Tuck away exposed wires. Remove dressing gowns from the backs of doors. And clear away shoes from the hallway.

Streamline wherever possible, removing ANYTHING superfluous. It's this kind of attention to detail that can elevate a room from NICE to LOVELY.

Of course, you must store things away safely. So avoid unsteady towers of boxes, trip hazards, or stuffing cupboards so full that things might spill out when they're opened.

And that leads us nicely onto Lesson Two, in which we focus on making your property SAFE and CLEAN. So when you're ready, join me there!

Making it Safe and Clean

Hello Again! This is Module Four, Lesson Two. You've now cleared your space, so we're going to pick up where we left off, with Making it Safe and Clean.

When it comes to jobs around the house, and things that need repairs, you should make a judgement, based on two things.

Is it prominent? And more importantly — Is it dangerous?

If the answer is no to both, you probably don't need to worry. Clients aren't interested in your property beyond their own requirements. If it's merely prominent — make it presentable. But if it's dangerous — prioritise making it safe WITHOUT any cutting corners — regardless of whether it stands out. Let me give you an example of why this matters.

A client I work with once hired a stunning penthouse, making it clear she intended to use their ornate furniture in the photos. As two models sat on one of the regal looking sofas, the legs snapped off and the models crashed to the floor. The location host claimed it had never happened before. But on closer inspection, there had clearly been previous attempts to fix the sofa's legs. Had anyone been hurt, the host might've found themselves at the wrong end of a claim for compensation. Thankfully they weren't — but regardless, it derailed the shoot, AND it disrupted the visual narrative. Needless to say, there were no repeat bookings after that! So the moral of the story is — if it's broken beyond safe repair, don’t offer it as part of the shoot.

If you intend to have any no-go rooms, fit locks on them for peace of mind. But always be clear about this kind of restriction with agencies and clients. And NEVER put an internal lock on a door that forms part of a fire escape route.

Now, what about cleaning? Aside from the exceptions that prove the rule — such as a cobwebbed cellar being marketed as a spooky location — you must always present a clean property. Because first impressions count! And just as dirty spaces are unappealing, clean ones show that you have high standards, and that your property is likely to be well cared for.

Whether you decide to get the professionals in is down to personal choice. Many hosts choose to set aside a portion of their location fees for specific jobs that they'd rather outsource — such as window and carpet cleaning, or having the drive jet-washed. But for your first ever booking, you may want to make some sensible up-front investments. This kind of thing can have a big impact, especially if it's something you've overlooked for some time.

Okay — without wanting to be too obvious — you'll then need to do the every-day jobs, such as

• making the beds,

• vacuuming the carpets and sweeping hard floors,

• cleaning and drying all the surfaces,

• making sure the toilet facilities are presentable and hygienic,

• emptying the bins,

• ensuring everything is in order from the front,

• and finally, ALWAYS having clean windows, both inside and out.

This last point is especially important, because this will let all that lovely natural light pour into your home. And whether or not that's something your client is looking for, clean windows will LITERALLY show your home in its best light!

As ever, you must consider your U-S-Ps. For example, if your property features a beautiful tiled wall, it's worth spending a bit of time getting it sparkling clean. Because if something draws the eye, it should be for the right reasons.

Now, a tidy, safe, and clean space is the perfect canvas to indulge in a bit of staging. So, if you want to release the interior stylist in you, this is your chance. Join me in Lesson Three, as we explore all the ways you can put the cherry on the cake.

Staging Your Property

Welcome back. This is your third lesson in Module Four, and if you're anything like me, it's the fun bit! This is where you get to take your home's appearance to the next level, as we begin Staging Your Property.

Now, a blank canvas can be hugely appealing to a client. But when we talk about interior staging, what we're actually aiming for is a balancing act. Yes, your home should look neutral enough for clients to visualise their project in your space. But it also needs to look inviting! AND it has to have JUST enough personality to be memorable.

As we stressed at the beginning of this module, not all of the advice we give will be directly relevant to you. But for those of you marketing your property as having a higher-end look, We're going to give you some tips on levelling up your home in four key areas — your bedroom, your kitchen, your sitting room and your bathroom.

In general, we'd encourage you to work with the items you already have. By all means, make savvy investments here and there. Or if you've been planning on upgrading your home anyway — great! Reupholster that chair, wallpaper the spare room, switch out those handles, and buy that new lamp. But please don't splash out purely for the sake of getting bookings — as there are no guarantees, and each client is likely to want something slightly different.

So let's work through some suggestions for each room, starting with your BEDROOM. A simple and effective way to style up this space is to opt for white or neutral bedding sets, which should be ironed and neatly fitted. You can also use throws and cushions to add luxury — and layer indulgently, allowing the bed to be the most impactful element in the room. Bedside tables are best kept streamlined… And if they're matching, even better, as this — together with matching lamps — helps to achieve the luxe hotel look which presents so well in pictures.

Next, we move onto KITCHEN AND DINING AREAS. One way to maximise photographic potential here is by styling tables as 'Guest Ready' — with attractive tablecloths, and matching crockery, cutlery and glassware. Neutral tones are more versatile in the long term, but it can be fun to add a splash of colour here and there through smaller accessories — such as napkins, candlesticks, and vases. But we should be clear — this is icing-on-the-cake stuff, with no guarantee it'll lead to a booking. So if you don't already own these accessories, you can keep it simple with a candle or flowers as a centrepiece.

Okay, SITTING ROOMS! To make them nice and cosy, you can't go wrong with a generous selection of cushions! Blankets and throws can also help to create a comfy and stylish space, and can look lovely draped over the arm of a sofa. You can also spruce up a bookshelf by arranging books by size, or maybe by colour.

Let's move on to BATHROOMS. We want a spa-like atmosphere, so we're looking to create a clean, minimalist look with small, considered touches here and there — such as a collection of attractive bottles and containers placed thoughtfully in the space, or a vibrant, healthy looking plant. A neat pile of fresh towels can make the room that bit more inviting, as can a plush new bath mat — which is also great for adding colour and texture.

So that's the four main spaces. Now, if there are areas in your home that are a little worse for wear that are Prominent, and not Dangerous — AND they're too expensive to replace or repair — you can be savvy in how you cover them up for photos. I'm talking about the arm of a sofa that's been shredded by your cat, or a red wine stain on your cream carpet. In these instances, a well placed throw or rug should do the job. But when clients express an interest, make sure you're open about these things. They probably won't matter — but if they do, it's better that the client knows up front.

For further tips, head to the Shoot Hub to read our interview with an Interior Stylist.

Okay, congratulations — you've completed the main three lessons in this module. We're now at a pivotal moment in the course! Because whether you've been chipping away at your to-do list as you go — or whizzing through the lessons to get a sense of what you'll learn — we're at the point where it's really going to benefit you to make some significant progress over a relatively short period of time. That's why Module Four, Lesson Four is the springboard for our 30 Day Challenge! So when you're ready, join me, to find out what it's all about.

30 Day Challenge

Hello, welcome back, and congratulations! Not only have you reached the final lesson of ANOTHER Module, but you've also made it to the 30 Day Challenge!

This is your opportunity to bring all of your newly acquired knowledge together. You now have a really solid foundation to build from, so you're here at exactly the right time!

We're going to break the routine, switch things up, and inject some momentum. Because when you take small, regular steps, before you know it, you've made big strides forward.

Right, the premise of the 30 Day Challenge is as you'd expect from the title! You check in with us daily for thirty days, and each time there'll be a new task ready and waiting. Some can be completed relatively quickly — such as the reading and reflection tasks. Others involve hands-on, practical applications of the concepts we've covered so far — and naturally, these will take just a little longer.

Of course, if you've been chipping away at the tasks we've been setting as you go along, that's fantastic! For you, the 30 Day Challenge will include some easy and satisfying wins, as you reflect on — and tick off — your achievements to date. Plus, there'll be some more in-depth assignments aimed at deepening the knowledge you've accrued so far.

For those of you who've been watching the lessons, absorbing the information, and preparing to put everything into action — now is your moment! Our motivating, goal-orientated activities will kick-start your campaign to becoming a Shoot Location Host.

One of the great things about the 30 Day Challenge is that it can run alongside the remaining two modules of the course. Or, if you'd prefer, you can hit pause on your lessons, and take them up again as soon as you've completed the challenge. As we've said all along, this is YOUR course, and it's designed to be flexible.

On that note, we do want to be clear. Two key pillars of the 30 Day Challenge are Commitment and Momentum. We want you to get the most out of it! So if you can COMMIT — and keep up the MOMENTUM — you'll be setting yourself up to succeed. Plus, the sooner you complete the course, the sooner you'll launch and start making money… Not to mention enjoying this new experience of being a Shoot Location Host!

Now — all of that said — we are also realistic! We've always said that this course is yours for LIFE, and we want it to be as accessible, and as flexible, as possible. So if your circumstances dictate that a daily challenge is — well, too challenging — please do what works for you. Because progress is progress, no matter the speed.

So whether it's 30 days or a 130 days, you can now take this chance to solidify your learning through active engagement and real-world practice.

Getting Recce Ready

Hello again! It's great to be back with Module Five: Getting the Gig. Once your lovely marketing material has hooked some interest, you'll need to be prepared for what comes next. So this module will teach you what you need to know about recces and shoot days — what to expect, how to prepare, and what you can do to make sure they're a success.

But first, for those of you who've jumped into it, here’s hoping that your 30 Day Challenge has got off to a fantastic start! It’s designed to keep you motivated and make sure you’re applying everything you’ve learned so far.

Okay, let’s cut straight to Lesson One, which is Getting Recce Ready. And we're hitting the ground running as we've already covered much of the groundwork in Module Four. So, what is a recce?

Well, it comes from the word reconnaissance — meaning exploration, in French. And it's a critical step in which clients and their technical crew will explore your property's suitability and potential. And if they've made it past your front door, this is a great sign! You're in with a real chance of securing a booking.

That said, you're likely to be up against some competition — so you need to put your best foot forward, and use this as a chance to show your Property — and Yourself — in the best light.

If they've come to you directly, make sure you find out as much as you can about the company, what they want to shoot, and why. Also, who'll be coming on the day? Location Scout or Manager? Producer? Photographer? Brand Manager? Remember their names, and if you can, find out who the decision-maker is. If the enquiry came through an agency, they should be able to give you some — if not all — of these details.

Check out their website and socials. The more you know about them, the better placed you'll be to preempt their needs — and to help clinch the deal on the day, which we'll cover in Lesson Two.

Say for example, a car brand intends to shoot an ad with a family. Odds are, they'll want to use your driveway. So before they arrive, check your curb appeal. Move your car out of the way, and have a little tidy up to show this space at its best.

Let's say someone with a business selling beautiful rugs wants to come and check your house out. It stands to reason they'll be looking down. Especially if one of your USPs is a lovely parquet floor! So in addition to the preparations we covered in Module Four, you'd be wise to spend a little longer than usual using your mop and bucket!

And on the subject of USPs, give consideration to anything on your list that's likely to be of use to them. If you know THEY might need it, and YOU have it, you'll be all set to casually drop it into conversation on the day. Remind yourself, particularly of what Amenities you're able to offer. Preparing properly for a recce may mean keeping some of the details close to hand to be able to respond promptly and professionally to the questions they may ask. For example:

• What phase electrics are you? Single or three phase?

• When does the sun reach the back bedroom?

• What direction does your property face?

You have all the templates and checklists in the Shoot Hub to help.

You should also check that your property still matches your photography. If there've been any major changes, do flag this in advance, as it could be a deal breaker, and it's important not to waste anyone's time.

One last thing. You can use a few classic tips to make a fantastic first impression on the day. A newly mown lawn, scented candles, freshly brewed coffee, can all make your space a pleasure to walk into. And, if your guests are coming very early in the morning, or later in the day, it can be worth turning on a few lights to make their welcome friendly and inviting.

Okay, that's it for Lesson One! You're prepped and ready for visitors, so head over to Lesson Two, as we share our Six Rules for Recce Day.

Gearing up for Shoot Day

Welcome to your third lesson in Module Five. Okay, picture it. An email has just come through… The recce was a success, and they want to book your property! You're SO close to becoming a Shoot Location Host! So what now?

First of all, acknowledge the email promptly and professionally. But don't commit to anything just yet! Read the contract very carefully. Every arrangement is different, so don’t make assumptions and check the small print.

• Is the fee as agreed?

• Have you remembered to allow for agency deductions?

• Do the call and wrap times work for you?

• Are there any obligations on your side, such as removing pets, or obtaining permits?

Most permissions are the responsibility of the production company, but double check, as things like parking permits may fall to the host — and they sometimes take a while to obtain. For your Shoot Day Checklist, please visit the Hub.

Any specific arrangements should be detailed in the contract. For example, if you've agreed they can move furniture, change your artwork or alter your property in any way, make sure it's all there in black and white — together with details of who will be physically and financially responsible for reinstatement. Make sure they're contractually obliged to leave your property as they found it — and to take their own rubbish away with them.

You should also check the payment terms. The industry standard is to receive payment within thirty days of invoicing, so anything over that should be flagged and negotiated down.

When you've ironed out any wrinkles and are a hundred percent happy, go ahead and sign the contract, keeping a copy for your records.

Now — if, at the recce or afterwards, you offered to provide details, or help with any small jobs, now's the time to fulfil your promises. And as a courtesy, you may wish to speak with your neighbours. When there's a flurry of people, vehicles, and kit coming and going, a shoot can feel like a bit of an event. And, as with ANY event, if you treat your neighbours with respect, they're far more likely to be supportive.

Next, you need to consider the size of the crew, and stock up. Tea, coffee, milk, squash and biscuits aren't compulsory — but they all go down well! That said, it's reasonable to expect that large crews bring their own supplies.

Go the extra mile and prepare a Shoot Box, with essentials like batteries, first aid supplies, a sewing kit, safety pins, bluetac, extension leads, and scissors. We also think it's a really good idea to provide a property manual, with everything they might need to know — such as the wifi code, where the fuse board is, details of local transport links, and where you keep your iron. All of this is especially useful if you won't be there on shoot day. And as we mentioned at the end of Module One, a list of local suppliers' contact details — like taxi companies, caterers and florists — all show you to be a thoughtful host.

The day before the shoot, start your final preparations. Ensure all rooms are clean, styled, and safe. And if you can, set up a designated area for the crew to store their belongings and take breaks — also known as a Green Room.

Finally, share the good news on social media! Even if you're obliged to keep the project details under wraps, you can still shout about having a booking. Just don't name the job — or the client.

And if you ARE allowed to be overt, tag everyone involved — including The Shoot Academy! Securing a booking is a wonderful thing, and we can't wait to share in your good news.

Okay, that's it for Lesson Three! In Lesson Four — the last of this module — we clue you up on what to expect from Shoot Day!

Lights. Camera. Action!

Hello, and welcome to Module Five, Lesson Four. It's the day we've all been building towards, and it's really exciting. This lesson will tell you what you can expect from your first shoot day — and everything YOU can do to help things run smoothly.

Okay, after Lesson Three, you're almost ready to go. You just have a few last jobs to tick off the list. And if you're not going to be at the shoot day yourself, make sure you've done a full run through of all the details with whoever will be hosting.

First, make sure everyone else in the household is briefed and knows where you'd like them to be — or not be — during the shoot. Using your Shoot Day Checklist, double check all the rooms, clear the drive of cars, and if you're providing refreshments, lay them out. Adjust the heating. Put a Do Not Disturb sign somewhere clearly visible to visitors. And deactivate anything that might interrupt the shoot, such as a phone, motion-sensor light, or doorbell. But not the smoke alarm, obviously!

Now, before your clients arrive, we advise you to take a set of reference pictures, or if you're tight on time, a walk-through video.

These are particularly useful if you've given a client permission to move things around. You can refer back to them after the shoot to make sure things have been left in good order. And in the unlikely event that something gets damaged, you'll be able to provide proof it wasn't already like that.

I should also add that many clients will take their own reference images as standard. If it's a big project, such as a TV or film shoot, the Location Manager and the Props Manager will each take a set. But for smaller projects, clients may not do this.

Okay, it's time to greet the crew with a nice warm welcome. Every shoot day is different, but here's a sense of what a busy shoot day can look like.

The producer and director will often be the first to arrive — together with a production assistant. If it's an early start, they may have brought the crew's breakfast, so they'll want to set that up right away.

The producer and director will probably already know where things are from the recce, and they'll have the whole day mapped out so they can achieve as much as possible. But if either wasn't present, it may be a good idea to offer them a tour.

Before long, the rest of the crew will turn up, and at this point, things can sometimes get quite busy! The kit will be loaded in, lights and equipment will pop up all around. The talent will arrive — that's an industry term for actors or models — and the wardrobe and make-up team will get to work.

Then, before you know it, it's Lights. Camera. Action! There will be scheduled breaks, and catering will usually be provided for everyone, but aside from that it tends to be full speed ahead.

I imagine, at this point you're probably wondering what YOU'RE expected to do while all this is going on! And the answer is… Not very much! However, if you're staying onsite, there's plenty you CAN do. So here are the five ways you can help the day to go without a hitch.

First up is to be PREPARED. Shoots are creative endeavours; they rarely run completely to plan. So prepare for last minute changes. Be flexible, and accommodate as much as you can.

Number Two on the list — be PERCEPTIVE. Master the skill of recognising when a crew wants space, while remaining available to meet their needs. Also, have an awareness of who's coming and going, and when. Contracts often stipulate maximum numbers on set, and overtime rules kick in after a certain time — both for you and your client.

Third is to be PROMPT. Immediately address any issues or concerns that arise to help keep the shoot on track.

Number four — stay POSITIVE! If the Host displays an upbeat attitude, it sets the tone and creates a pleasant working environment for everyone.

And lastly — be PROACTIVE. Preempting people's needs can be a godsend to a crew on a tight schedule. This is where your Shoot Box of handy items comes into its own!

So remember, be

• Prepared

• Perceptive

• Prompt

• Positive

• Proactive

Following The Five Ps guarantees they'll receive excellent service. This, in turn, will earn you excellent feedback — which you can then use in your marketing. It'll also up your chances of a repeat booking.

And here's a tip for you. If they compliment you during the shoot, it's probably a good time to ask if you can take some discreet Behind-The-Scenes footage for your socials!

Okay, let's jump to the end of the shoot. Once the director declares 'That's a Wrap!', the de-rigging process begins. The equipment is packed up, props are removed, the rubbish is taken away, and your property is reinstated.

When they're done, it's crucial to do a walk-around with a member of the production team to check you're happy with how it's been left. If there's something you're uncertain about, check it against your reference photos. And if you're unhappy about anything at all, raise it there and then so they have the opportunity to rectify the problem.

Now just to reiterate — this is ONE kind of shoot. Some are small. Some are big. Some are fast paced, and some are sedate. But hopefully this Lesson has given you a sneak peek at the kind of wonderful chaos a shoot can bring!

So there we are, you've completed the penultimate Module, and the end of the course is within reach! You now have a detailed insight into preparing for recces, how to make the most of recce day, gearing up for a shoot, and everything you can do to host a happy and successful shoot day!

Our final module — number six — covers what you need to do post-shoot, including invoicing and other essential admin processes. Plus you'll learn about the importance of follow-up. As ever, join us when you're ready! Bye for now.

The Value of Feedback

Hello, and well done! You've reached the final module of the course! As we promised you in Module One — when you've done it once, the whole process gets easier and easier. Because the more your experience builds, the slicker your operation will become.

In this short module, we'll address what you'll do to wrap up after your first shoot day. That includes the value of feedback, invoicing, and establishing the organisational systems that will underpin your business. Because that's what you've built here — a business!

Okay, let's get into Lesson One — starting with client feedback.

We always recommend sending an email to the client one or two days after the Shoot, to thank them for choosing your property — so this is the perfect time to pose a few simple feedback questions.

But why is this important? Well, firstly, it's an essential part of your growth as a Shoot Location Host. Learning what works for your client — and perhaps even more significantly, what DOESN'T — will help you avoid future pitfalls, and build on your successes.

Speaking of what DOESN'T work, there's no doubt about it — when you've put in all that effort, negative feedback can be hard to swallow. The temptation is to become defensive, or to justify things. But the point is, this is THEIR experience. So ALL feedback is valid. And in fact, constructive criticism can be THE most valuable kind. Why? Because this is how you learn, grow, and progress. We've added some templates to The Shoot Hub to help you gather feedback from your clients.

The second benefit of feedback is using the good stuff to support your marketing, as you can post testimonials on your website and on social media. These quotes build trust in your audience, upping your chances of getting a booking.

As we said in Module Five, if it feels appropriate, you can ask for in-person feedback on the day. Providing a Shoot Location Guest Book — and inviting the crew to write in it — is another easy way to score testimonials.

And if, when chatting, you receive a glowing compliment, get permission to use it straight away. It's as simple as responding with — "Gosh, thank you! What a lovely thing to say! Would you mind if I quote you on that?" Then, when they agree, note it down so you don't forget it. In my experience, if it's phrased in this way, they almost always respond positively.

Finally, keep in touch with your clients and agencies. Send occasional updates, newsletters, or just a friendly check-in email. Follow them on social media and engage with their posts. This encourages them to keep you in mind as future projects arise. If you build and maintain strong relationships with your clients, they'll return time and time again.

Now with this — and all of your admin — organisation is key. So save all your feedback in a single document. Put the positives on one side, and any negatives on the other. Then, use the positive points in your marketing — ticking them off as you do — and use the rest to improve your practice for next time around.

Okay, that segues nicely into Lesson Two as we get our admin in order — starting with invoicing, and getting paid!

Spreadsheets and Invoices

Welcome back. In this lesson, we're going to introduce what is likely to be your most useful organisational tool — your Shoot Sheet. Plus we'll talk you through creating and sending invoices, so you can get paid nice and promptly!

Now, admin may or may not be your forte, but if you want to build a reputation as a well-run outfit, organisation is key. That's why we've created a special admin pack, which is made up of a series of templates and cheat sheets for you to work from — so please do download that from The Shoot Hub at the end of this lesson.

Of course, the most efficient tool for logging and tracking your work is the trusty spreadsheet! So in this lesson, a big focus will be on your SHOOT SHEET — which will be the lynchpin in your administrative processes.

Now there's lots of readily available software you can use to build a spreadsheet, but we like Google Sheets, as it's free, secure, and cloud-based, so accessible from anywhere.

Okay, use your SHOOT SHEET to log every potential job that comes your way. It'll have columns for

• the date of the enquiry

• the agency, if there is one

• the client name and contact

• the prospective booking date or dates

• the type of job — as in, photoshoot, corporate video, etc

• and a short title that describes the job

Finally, assign each entry a unique job number, and log its status. Every job starts as a PROSPECT — and if nothing comes of it, you'll eventually mark it down as a VOID. But if you get the gig, you can upgrade its status to LIVE. Once the shoot is complete, you'll issue an invoice, and mark it up as AWAITING PAYMENT. And, when you've been paid, you'll update it again to say the job is now COMPLETE.

This gives you everything in one place, so you can track your jobs, AND access key information at a glance. It's especially useful when it comes to getting paid, as you're always aware of any outstanding invoices. If you wish, you can add a Due Date column to your Shoot Sheet — so it's clear if and when to chase for payment.

Which brings me on nicely to invoicing. For every booking you take, you'll need to provide an invoice for payment.

Start by creating and saving your own template for all future invoicing. We've included one in the Shoot Hub, which you can personalise, or you'll find plenty of other options online. Make sure it has a professional-looking heading, which includes your property name and contact details. And if it visually aligns with the brand you've built, even better.

Okay, now for the details you'll include on each specific invoice.

First, the client’s name, company, and contact details. And if they've issued one, make sure the Purchase Order Number is on there. Failure to include it can mean having to reissue the invoice, which could delay your payment.

Now add a unique, sequential invoice number, the issue date, and details of what you've provided. This can be a one-liner, such as Shoot Location Hire — one day. Or, if you agreed to provide additional services for more money — such as overnight kit storage, or catering — list these out separately with a cost breakdown.

Finally, include the total amount owed, your bank details, and the invoice due date. If you're VAT registered you'll know you also need to add VAT, and your VAT number.

When it's ready, check it, save it as a PDF, and promptly email it to your client with a friendly message that thanks them for their business. And when you receive payment, remember to update the job's status on the Shoot Sheet to Complete.

Okay, you can now go ahead and download this lesson's supporting documents. Then join me in our Final Lesson of the Module — which is also the last one of the COURSE, as we celebrate everything you've achieved!!

That's a wrap

Hello, and welcome to the final introduction of the entire course! This is Module Six, Lesson Three — and it's aptly called… That's a Wrap!

So wow! Congratulations! You have now completed this online course! It's been an absolute pleasure to guide you through the lessons in each module. Developing all the resources in the Shoot Hub has been nothing short of a labour of love, and it's great to think of them continuing to support you as you go forth as a Shoot Location Host. We sincerely hope completing this course has been as rewarding for you as creating it has for us.

Remember — this is a course for life. We've been consistent in encouraging you to work at pace where possible, and to fit your studies around your life where necessary. So whether you completed the coursework as you went along — dipped in and out of certain modules — or even if you're watching the whole thing before you begin the work — you have full flexibility to rewatch the lessons whenever you like.

Wherever you are on your journey, you're watching the final lesson of the final module, so you've already learned SO much. But your education doesn't stop here. Because the more you build up a body of experience, the slicker your operation will become.

And in truth, this one isn't so much a LESSON, as a reflection on just how far you've come.

• You now have a solid understanding of the industry, and why shooting on location works so well for production companies

• You know just how many different types of productions there are, and have an insight into the many ways creatives use different spaces to capture great images and great footage

• You've learned the importance of photography, how to create a shot list for your portfolio, and why a functional set of photos is so useful. You also know HOW to approach taking these images yourself — AND you can make an informed decision as to whether you SHOULD

• Producing great marketing material is now a breeze, as you've learned how to use your USPs, photos and floor plan to make invaluable tools, such as a website, a digital flyer, and social media accounts

• You've gained skills in admin and organisation, starting with a system by which to store your photos, and then advancing to creating and maintaining a Shoot Sheet to track your opportunities and bookings

• Using our ready-made templates for everything from creating invoices to asking for feedback will help you stay on top of your paperwork, and lay the foundations for your own, well-run administrative system

• When it comes to how agencies work, you're well placed to decide whether to sign up to their books, to market your property independently, or to do both!

• And preparing your home for photos, recces and shoots by decluttering, cleaning and styling with purpose — will help your property look picture perfect and primed for people!

• AND because you know what to expect from both Recce and Shoot Days, you're all set to ensure they're both fun and successful. Not only that, but you know exactly how to maximise your chances of taking further bookings

Of course, in addition to all of this newly acquired knowledge — AND the ability to rewatch any of the lessons whenever you like — you’ll continue to have access to all of the supporting documents in the Shoot Hub. So if at any point you can't quite remember one of the things you learnt, you can simply revisit the course and refresh your memory.

We'd like to thank everyone involved in the creation of this course, but most of all, a big thank you to you for staying committed and motivated right to the end. We wish you all the luck in the world as you continue your journey as a successful and happy Shoot Location Host.

From all of us at The Shoot Academy: Goodbye, and — well — That's a wrap!