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Becoming a Beautypreneur: Part 4
Rating: 4.8 out of 5(3 ratings)
17 students

Becoming a Beautypreneur: Part 4

Consumer Psychology
Last updated 3/2021
English

What you'll learn

  • Consumer psychology theories
  • Application of theories in practice
  • Client profiling
  • Building your brand ambassadors

Course content

11 sections11 lectures1h 32m total length
  • Introduction5:09

    This segment of the video explains the introduction of the speaker as well as the key points summarized for the whole lecture.

Requirements

  • Able to learn in English

Description

Do you want to be genuinely certified? All it takes is ONE BAD REVIEW that could cause a catastrophe for your respective industry.


Why take the chance? The answer is

· Do you really know what your clients expect?

· How would you gain their trust?

· Can you afford the price to be labelled as DISHONEST?

Register and complete this course to be certified!


Who is this course for?

· Individuals who are curious about marketing techniques in beauty business

· Business management and administration candidates in beauty industry

· Entrepreneurs of any industry up to mid-level

· Individuals interested in starting a beauty business


What does the content cover?

· Introduction to Becoming a Beautypreneur (Part 4)

· Brief History of Modern Marketing

· Psychoanalytic Theory (Freudian)

· Pavlovian Theory

· Veblenian Social Psychological Model

· Theory of Reasoned Action

· Engel, Kollet, Blackwell (EKB) Model

· Motivation-Need Theory

· Hawkins Stern Impulse Buying

· Consumer Profiling

· Benefits of Understanding Consumer Profiling


By enrolling in this course, you’ll get the followings:

· 1 hour 32 minutes on-demand lecture video found in the course

· 11-Lecture Series in this course

· User support – FAQ : If you have any inquiries, please do not hesitate to contact us.

· Be GENUINELY CERTIFIED to manage clients in the business industry (certificate issued by European Wellness Aesthetic Academy).

Who this course is for:

  • Individuals who are curious about marketing techniques in beauty business
  • Business management and administration candidates in beauty industry
  • Entrepreneurs of any industry up to mid-level
  • Individuals interested in starting a beauty business