How to Use Facebook Ads to Find Lots Of Paying Customers

If you already have a Facebook Business Manager account and/or ad account, you can skip this lecture. I'll be showing you exactly how to create a business manager account, and then creating an ad account within it.

A Facebook audience is your secret sauce.. it determines exactly who will see your ads. In this lecture, I show you exactly how to create a well-targeted Facebook audience, as well as how to leverage your existing customer list or e-mail list to create a super powerful lookalike audience. A lookalike audience is one Facebook generates that consists of people who are very similar in demographic and interests as your existing customers.

In this lecture I explain the differences between a campaign, ad set, and ads. This will keep you organized and help you understand the workflow of an ad campaign.

I show you how to build out your first campaign by setting the objectives, budget, targeting and more.

I will show you how to create an ad that is engaging and captures the attention of someone scrolling through Facebook. Use the attached resources as a guideline and checklist for every ad you create to ensure you hit all of these points.

Have you ever visited a page, and then noticed ads for that business seem to follow you all over the internet? This is the power of retargeting, and in this lecture you'll learn how to set this up and creating retargeting ads of your own for several variables.

Now that you've created your campaign, I'll show you how to collect the leads you're generating as well as how to setup some automation with Zapier and MailChimp.

I show you the step by step process I use to identify which businesses are most likely to spend money on marketing and I show you how to identify if they need my marketing services.

This is how to create an amazing proposal in 2019 that will make you stand out among all of the other marketing agencies out there.

This is the exact script to use when sending your proposal videos to potential clients.

Ever been in a situation where you didn't know how much to charge a potential client or how much they need to spend on ads to be successful?

Or maybe you forget to ask for a specific metric from them that's invaluable to calculating your targets.

Here's a free calculator on Google Sheets that figures all of this out for you on the fly.

You'll be able to reverse engineer your ad campaigns and quickly determine if doing business with someone makes sense for everyone involved.

In the video I explain how to use it and go over an e-commerce example and a lead generation example.

Facebook removed income targeting back in 2018 and replaced it with vague, hardly usable zip code targeting. In this video, we show you how to target people who can actually afford your products and services.

Here is a free spreadsheet you can use to target the wealthiest zip codes in the US

I've created some software that automatically prospects new clients for you and I'd like to share it with you all!