Logo Design Masterclass: Learn Logo Design + Illustrator
- 7.5 hours on-demand video
- 6 articles
- 10 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Apply the qualities of effective logo design in Adobe Illustrator
- Brainstorm logo designs using freewriting, mindmapping, and word association
- Sketch logo designs using pen/pencil and paper
- Apply logo design principles
- Produce quality logo designs
- Write logo design creative briefs
- Implement what a logo design client wants in a logo design
- Find work in logo design by creating a portfolio
- Apply effective color in logo design
- Use Adobe Illustrator to design, create, and export quality logos in various formats
- Use Adobe Dimension to design logo concepts on products and in 3D scenes
- Students will need pen/pencil and paper for sketching part of the course, and they will need a copy of Adobe Illustrator for the logo design production part of the course. Creative Cloud version is preferred, but previous versions should work for most lessons.
Course updated November 2019: Entire section added on using Adobe Dimension to produce a logo concept in a 3D scene for a client!
Course updated August 2019: New lecture on customizing the toolbar!
Would you like to become a professional logo designer and create beautiful, relevant, distinct, and memorable logo designs? Do you want to gain insight into the lucrative and fun industry of logo design? In this value-packed course, you will learn how to become a professional logo designer. Learn about logo design principles by looking at corporate logos and student logos, and then apply those principles in your own logo design work. You'll gain valuable insight into logo design and the logo design industry.
This course guides you in the process of brainstorming, sketching, and designing logos after meeting with a client. You will also learn about logo design creative briefs and contracting, as well as the importance of creating a logo design portfolio.
You will learn various Illustrator techniques to create high-quality, beautiful logos.
After enrolling, you can post your work to the discussion board for critique as you build your logo design portfolio.
Gain valuable insight on logo design and Illustrator by learning from Chad Neuman, PhD, who has:
Worked at an award-winning advertising design firm using Illustrator.
Taught logo design and Illustrator at the university level.
Done freelance graphic design work for about 20 years.
Was previously managing editor at two graphic design magazines, one of which focused on Illustrator.
This course has manually added closed captions for most sections (instead of only auto-generated).
Master logo design today to start building your portfolio and client list. Design your own logos for your brand or for others. Apply relevant color, typography, and design principles to create an awe-inspiring and distinct logo design portfolio. Become a logo design rockstar!
Be sure to check out the promo video and remember that this course features a 30-day money back guarantee if you're not satisfied with it after enrolling. See you in the course!
- Students who want to learn about logo design and Adobe Illustrator should take this course.
- Students who want to produce quality logos by applying effective design principles and best practices should take this course.
- This course is meant for people who want to design logos and get paid for it.
- This course is intended for people who want to establish or expand their logo design skills.
- This course is NOT meant for logo designers who are already experts in logo design and Illustrator.
In this introduction to Logo Design and Illustrator course, you will learn the overarching topics and learning objectives of the class, including
- Qualities of well-designed logos
- Logo design principles
- Using Adobe Illustrator to create effective logo designs
- Brainstorming and sketching logos
- Meeting with a logo design client for a design brief and contract
- Finding work in logo design
- Illustrator logo design techniques
In this lesson, you will learn about the qualities of effective logo design. Logos should stand out but not be too trendy, they should be able to be reproduced in various media and still be effective. Logos should also be unique and fit the client's brand. Logos should be simple but not overly simplistic. People should be able to recall a brand by looking at the brand's logo. Finally, logos should be aesthetically pleasing.
In this activity, you will learn to recognize how logos are ubiquitous in everyday lives of people in the developed world. You will then post a photo of a logo to the course discussion board and critique it using the criteria described in the earlier lesson Qualities of an Effective Logo.
You will learn the simple yet effective process of sketching logo designs in thumbnails.
In this short demonstration, I explain how Adobe does update Creative Cloud but that most of the tools and functions have not changed much in the past few versions. I also explain the two primary differences between the Mac and PC in Adobe Illustrator and how to customize or reset the toolbar.
In this lesson, you will learn how to use the Pen Tool in Illustrator, including how to draw straight and curved lines and how to reset angles of paths. You will also learn how to add and delete anchor points and use the Anchor Point Tool.
You will learn how to use the Curvature Tool in Adobe Illustrator in this lesson. Keyboard shortcuts and tool options are included. The Curvature Tool is similar to the Pen Tool in Illustrator, but a little different. I explain how they differ and how they are similar in this lesson and when to use the Curvature Tool.
In this lesson, you will learn how to use the various shape tools in Adobe Illustrator, including the Rectangle Tool, the Rounded Rectangle Tool, the Ellipse Tool, the Polygon Tool and the Star Tool. You will also be able to customize rounded corners in rectangles and use the Polygon Tool and Star Tool to create more shapes than just the default shapes. For example, you can create a triangle and a diamond shape or a star burst shape used often in advertisements. Shapes can also be stylized and the fill and stroke can be changed.
In this lesson, you will learn how to use the Paintbrush Tool and the Blob Brush Tool in Adobe Illustrator, including keyboard shortcuts and best practices. You will learn how to customize and adjust paths after they are drawn with these tools and when each one would be used. Using these tools we can add to currently selected objects or create new ones. It is also easy to adjust the options for the Paintbrush Tool and Blob Brush Tool.
In this lesson, you will learn how to effectively use the Pencil Tool, the Smooth Tool, the Path Eraser Tool, and the Join Tool in Adobe Illustrator. Differences between the Pencil Tool and the Paintbrush Tool are explained. You will also learn how to update options in some of the tools.
In this lesson, you'll learn how to create type on a path in Illustrator and how to adjust the type, including placement and orientation, once it's typed in. Use this method to create type in a circular pattern or on a custom path created with the Pen Tool.
In this lesson, you'll learn how to use the Rotate Tool and Reflect Tool in Illustrator.
In this lesson, you'll learn how to save, export, and package files in Illustrator, including reasons for using the various functions. File types described include the default AI format as well as EPS, GIF, JPG, PNG, PDF, and more. When you package files it's to include placed images that are linked in an Illustrator file as well as to include fonts. Otherwise, the type should be outlined in case the printer or other person doesn't have the same fonts that you have.
In this lesson, I add color to the logo designs for my client. You will learn about what types of color modes are available in Illustrator and why we want to use specific color modes for specific uses. You will learn about RGB, CMYK or process colors, as well as Pantone or spot colors.