Logo Design Masterclass: Learn Logo Design and Illustrator
What you'll learn
- Apply the qualities of effective logo design in Adobe Illustrator
- Brainstorm logo designs using freewriting, mindmapping, and word association
- Sketch logo designs using pen/pencil and paper
- Apply logo design principles
- Produce quality logo designs
- Write logo design creative briefs
- Implement what a logo design client wants in a logo design
- Find work in logo design by creating a portfolio
- Apply effective color in logo design
- Use Adobe Illustrator to design, create, and export quality logos in various formats
- Use Adobe Dimension to design logo concepts on products and in 3D scenes
- Students will need pen/pencil and paper for sketching part of the course, and they will need a copy of Adobe Illustrator for the logo design production part of the course. Creative Cloud version is preferred, but previous versions should work for most lessons.
Course updated: Entire section added on using Adobe Dimension to produce a logo concept in a 3D scene for a client.
Course updated: New lecture on customizing the toolbar.
Would you like to become a professional logo designer and create beautiful, relevant, distinct, and memorable logo designs? Do you want to gain insight into the lucrative and fun industry of logo design? In this value-packed course, you will learn how to become a professional logo designer. Learn about logo design principles by looking at corporate logos and student logos, and then apply those principles in your own logo design work. You'll gain valuable insight into logo design and the logo design industry.
This course guides you in the process of brainstorming, sketching, and designing logos after meeting with a client. You will also learn about logo design creative briefs and contracting, as well as the importance of creating a logo design portfolio.
You will learn various Illustrator techniques to create high-quality, beautiful logos.
After enrolling, you can post your work to the discussion board for critique as you build your logo design portfolio.
Gain valuable insight on logo design and Illustrator by learning from Chad Neuman, PhD, who has:
Worked at an award-winning advertising design firm using Illustrator.
Taught logo design and Illustrator at the university level.
Done freelance graphic design work for about 20 years.
Was previously managing editor at two graphic design magazines, one of which focused on Illustrator.
This course has manually added closed captions for most sections (instead of only auto-generated).
Master logo design today to start building your portfolio and client list. Design your own logos for your brand or for others. Apply relevant color, typography, and design principles to create an awe-inspiring and distinct logo design portfolio. Become a logo design rockstar!
Be sure to check out the promo video and remember that this course features a 30-day money back guarantee if you're not satisfied with it after enrolling. See you in the course!
Who this course is for:
- Students who want to learn about logo design and Adobe Illustrator should take this course.
- Students who want to produce quality logos by applying effective design principles and best practices should take this course.
- This course is meant for people who want to design logos and get paid for it.
- This course is intended for people who want to establish or expand their logo design skills.
- This course is NOT meant for logo designers who are already experts in logo design and Illustrator.
I love seeing students succeed in their designs, photos, productions, artistic work, and careers.
Do you want to learn become a better designer or communicator? Do you want to learn industry-standard editing and effects in Photoshop? Do you want to create logos for your brand or for clients? Do you want to learn new skills that are in demand in the new digital economy?
I'm passionate about communication, writing, art, and design education, and I'm currently a full-time professor of communication and digital media. I've developed curriculum and taught classes on design, photography, and writing for over a decade. My university students have become full-time, award-winning photographers, web designers, creative specialists, reporters, and layout designers. And now, you can learn from me as well!
Get started by enrolling in my courses, learning new skills and knowledge, and asking me questions in the courses and forums.
My Three-Part Qualifications to Teach You (Professional Experience, Education, and Experience Teaching):
By combining my professional in-the-field experience (both full-time and freelance), formal education, and experience teaching these topics, I've been able to produce top-notch courses that maximize learning and enable students to become better graphic designers, logo designers, photo editors, artists, and digital media producers.
Real World, Professional Experience:
I've worked as Webmaster and Advertising Designer at a regional newspaper (The News Chief), Internet Development Director at an award-winning advertising design firm, Technology Librarian at a city library system, and Managing Editor at two international graphic design magazines at Kelby Media Group. I've also written for print and online publications and designed websites and other promotional design work for clients on an on-going basis for the past 20 years.
Besides relevant marketplace experience, I also have a B.A. in Communication from Southeastern University, an M.A. in Journalism and Media Studies from the University of South Florida, St. Petersburg, and a Ph.D. in Communication from Regent University. My Ph.D. dissertation focuses on the mythic branding of Apple's Macintosh/Mac in their primary commercial campaigns (1984, Think Different, Switch/Real People, and Get a Mac). Example graduate courses such as Creative Approaches to Digital Media and Visual Storytelling have helped me when developing my own courses.
Teaching these topics in the classroom and online has helped me figure out the best ways to explain concepts and guide students in the designs and productions. Besides being a full-time professor, I've developed curriculum and taught design, photography, and digital media courses for years at the university level for various schools in Florida, Tennessee, Pennsylvania, and Sorrento (Italy).
I'm the founder of Good Creative Academy, the premiere online school for learning and creating. If you're looking to learn more about graphic design, photo retouching, visual art, Adobe software, and digital media production, you have arrived at the right place.
Fun tech-related facts about me:
I taught myself QBasic when I was 13, and later used that programming language to write a program that simulated the DOS prompt, to fool my high school graphic design teacher into thinking the computers had been hacked.
I used web banner advertising on my websites in high school and during my freshman year of college, which brought in about $750 a month in income.