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Logo Design Masterclass: Logo Design, Illustrator, Dimension

Name: Logo Design Masterclass: Logo Design, Illustrator, Dimension
Rating: 4.6 (1929 reviews)

Learn logo design by applying principles and techniques in Adobe Illustrator CC and Dimension CC. For beginners + more.

Created byChad Neuman, Ph.D.

Last updated 11/2025

English

What you'll learn

Apply the qualities of effective logo design in Adobe Illustrator
Brainstorm logo designs using freewriting, mindmapping, and word association
Sketch logo designs using pen/pencil and paper
Apply logo design principles
Produce quality logo designs
Write logo design creative briefs
Implement what a logo design client wants in a logo design
Find work in logo design by creating a portfolio
Apply effective color in logo design
Use Adobe Illustrator to design, create, and export quality logos in various formats
Use Adobe Dimension to design logo concepts on products and in 3D scenes

Course content

14 sections • 99 lectures • 7h 39m total length

Logo Design and Illustrator Course Overview2:13
In this introduction to Logo Design and Illustrator course, you will learn the overarching topics and learning objectives of the class, including

Qualities of well-designed logos

Logo design principles

Using Adobe Illustrator to create effective logo designs

Brainstorming and sketching logos

Meeting with a logo design client for a design brief and contract

Finding work in logo design

Illustrator logo design techniques
How to Get Adobe Illustrator1:15
I explain how to get Adobe Illustrator, in order to follow along in the Illustrator lesson and logo design projects.
Example Effective Logos and Preview Practice Techniques11:26
In this logo design lesson, you will learn a few quick Adobe Illustrator techniques by looking at well-known corporate logo designs and practicing a few quick logo design techniques.
Qualities of an Effective Logo5:48
In this lesson, you will learn about the qualities of effective logo design. Logos should stand out but not be too trendy, they should be able to be reproduced in various media and still be effective. Logos should also be unique and fit the client's brand. Logos should be simple but not overly simplistic. People should be able to recall a brand by looking at the brand's logo. Finally, logos should be aesthetically pleasing.
Qualities of Effective Logos
[ACTIVITY] Documenting and Critiquing Logos3:45
In this activity, you will learn to recognize how logos are ubiquitous in everyday lives of people in the developed world. You will then post a photo of a logo to the course discussion board and critique it using the criteria described in the earlier lesson Qualities of an Effective Logo.
Join Our Facebook Group and Community for Logo Design Feedback and Critique!0:14
Join our Facebook group and community to get feedback from me and others!

Discussion and Research in Logo Design1:36
In this lesson, you will be introduced to the topics within this section on client discussion and research in logo design.
Know the Client and Audience5:18
In this lesson, you will learn about researching and becoming familiar with the logo design client and its real and potential audience.
Conduct Field Research and Gain Insight3:33
In this lesson, you will learn about the importance of field research and how it can lead to more ideas for logo design and other branding ideas.
Learn from Customers: Interviewing and Focus Groups3:08
In this lesson, you will learn about the importance of interviewing real and potential customers of a client. You will also learn how focus groups can be conducted for research purposes.
Example Questions to Ask During Interview or Focus Group1:00
This handout includes example questions to ask during focus group sessions.
Discussion with Client for Logo Design8:02
You will learn from how I interact with a client as well as discuss and brainstorm some ideas for a logo design.
Example Questions to Ask Client2:00
This handout includes example questions to ask a client during a logo design brainstorming session.
Competitive Research3:07
In this lesson, you will learn about how competitive research can help inform a logo designer's creative direction.
Why Logo Designers and Clients Need a Design Brief5:51
You will learn why logo designers and logo design clients need a design brief. Creative design briefs help make sure both the logo designer and the client are on the same page.
The Client Brief for Logo1:00
This is an example client brief for a logo design.
How Much Should You Charge for Logo Design?6:57
In this lecture, you will

Learn how to calculate how much to charge for your logo designs.

Understand what value a client pays for, including time, idea, and the final product.
Logo Design Contracts: Getting Paid and Example Contract11:06
In this lecture, you will

See and download a sample logo design contract.

Know what to consider when writing the contract, such as percentage paid up-front.

Know what types of files to include and describe in the contract.
Another Helpful Way to Create Logo Design Contract!2:19
In this lesson, you will learn another helpful way to create a logo design or other graphic design contract. You will use the template or web form from AIGA to create a logo design contract for your client.
Discussing, Researching, and Contracting Logo Designs

Brainstorming and Formulating Logo Ideas0:52
In this lesson, you will be provided an overview of the brainstorming and sketching techniques we will go over in this section.
How to Screenshot Inspiration2:40
In this lesson, you will learn how to screenshot on a PC or Mac to compile inspiration or competitive logos.
Mind Mapping, Freewriting, and Word Association2:12
You will learn mind mapping, freewriting, and word association techniques to produce more logo ideas.
Sketching Logo Ideas in Thumbnails2:16
You will learn the simple yet effective process of sketching logo designs in thumbnails.
Sketching a Monogram Logo2:12
In this lesson, you will learn how to sketch a monogram logo. Sketching the client's company initials can lead to a simple and distinct logo.
Using Letters as Shapes2:12
In this lesson, you will learn some tips relating to using letters as shapes in logo design sketching techniques.
Simplifying Objects as Shapes2:01
In this lesson, you will learn about simplifying objects as shapes in logo design sketching techniques.
[ACTIVITY] Sketch and Scan Critique
In this activity, you will sketch and then scan or take a photo of your sketch and post to the discussion board for critique.

Versions of Creative Cloud, Toolbar Customization, and Mac vs. PC8:09
In this short demonstration, I explain how Adobe does update Creative Cloud but that most of the tools and functions have not changed much in the past few versions. I also explain the two primary differences between the Mac and PC in Adobe Illustrator and how to customize or reset the toolbar.
Overview of Illustrator1:12
Download Support Files for Illustrator Lessons0:04
Download the support files in the additional resources link of this lesson in the upper right corner.
Common Illustrator Keyboard Shortcuts2:00
This printable PDF handout includes common Illustrator keyboard shortcuts.
Panels and Workspaces4:19
In this lesson, you will learn how to use and customize panels and workspaces in Illustrator.
Navigating and Zooming1:55
In this lesson you will learn how to zoom and navigate around Illustrator documents. Different tools and keyboard shortcuts are covered.
Creating New Documents3:51
In this lesson, you will learn how to create custom documents in Illustrator. Options and settings to consider when creating new documents in Illustrator are included.
Working with Multiple Documents2:59
In this lesson, you will learn how to work with multiple documents in Illustrator, including various ways to move and arrange documents in Illustrator.
Guides and Grids3:28
In this lesson, you'll learn how to add, remove, adjust, and lock guides. You'll also learn about using grids and snapping shapes to the grid. You'll learn the purpose of smart guides for better alignment in illustrations.
Understanding Paths and Points2:15
In this lesson, you will learn about paths and points in Illustrator. Anchors, anchor handles, and other parts of vector illustrations are covered.
Fills and Strokes7:30
In this lesson, you will learn how to apply fills and strokes to objects in Illustrator. Various options and styles are included.
Selection, Direct Selection, and Isolation Mode8:31
In this lesson, you will learn how to use the selection tool, the direct selection tool, the group selection tool, and how to use isolation mode in Illustrator.

Using the Pen Tool6:19
In this lesson, you will learn how to use the Pen Tool in Illustrator, including how to draw straight and curved lines and how to reset angles of paths. You will also learn how to add and delete anchor points and use the Anchor Point Tool.
Using the Curvature Tool2:43
You will learn how to use the Curvature Tool in Adobe Illustrator in this lesson. Keyboard shortcuts and tool options are included. The Curvature Tool is similar to the Pen Tool in Illustrator, but a little different. I explain how they differ and how they are similar in this lesson and when to use the Curvature Tool.
Using the Line Tools5:03
You will learn how to use the Line Tools effectively in Adobe Illustrator in this lesson. Lines can be customized and adjusted. You will also learn how to use the Arc Tool and the Spiral Tool, as well as the Rectangular Grid Tool and the Polar Grid Tool.
Using the Shape Tools6:01
In this lesson, you will learn how to use the various shape tools in Adobe Illustrator, including the Rectangle Tool, the Rounded Rectangle Tool, the Ellipse Tool, the Polygon Tool and the Star Tool. You will also be able to customize rounded corners in rectangles and use the Polygon Tool and Star Tool to create more shapes than just the default shapes. For example, you can create a triangle and a diamond shape or a star burst shape used often in advertisements. Shapes can also be stylized and the fill and stroke can be changed.
Using the Brush Tools6:40
In this lesson, you will learn how to use the Paintbrush Tool and the Blob Brush Tool in Adobe Illustrator, including keyboard shortcuts and best practices. You will learn how to customize and adjust paths after they are drawn with these tools and when each one would be used. Using these tools we can add to currently selected objects or create new ones. It is also easy to adjust the options for the Paintbrush Tool and Blob Brush Tool.
Using the Pencil Tools5:15
In this lesson, you will learn how to effectively use the Pencil Tool, the Smooth Tool, the Path Eraser Tool, and the Join Tool in Adobe Illustrator. Differences between the Pencil Tool and the Paintbrush Tool are explained. You will also learn how to update options in some of the tools.
[ACTIVITY] Trace and Stylize a City Landscape7:40
In this activity, you'll practice tracing and stylizing a city landscape with Illustrator.

Using the Type Tool8:40
In this lesson, you'll learn how to use the Type Tools, including the Type Tool, the Area Type Tool, the Vertical Type Tool, the Vertical Area Type Tool, and the Touch Type Tool. Various ways to resize and adjust text are included, including changing the size and style of text.
Type on a Path3:16
In this lesson, you'll learn how to create type on a path in Illustrator and how to adjust the type, including placement and orientation, once it's typed in. Use this method to create type in a circular pattern or on a custom path created with the Pen Tool.
Applying Character and Paragraph Settings5:40
In this lesson, you'll learn how to modify character and paragraph settings of text in Illustrator, including font size, style, alignment, and more.
Outlining Text4:47
In this lesson, you'll learn how to outline text and then add effects to text in Illustrator.
[ACTIVITY] Create a Stylized Logo Practice10:49
In this activity, you'll create a stylized logo.

Using the Magic Wand and Lasso Tools3:10
In this lesson, you'll learn how to use the Magic Wand Tool and Lasso Tool in Illustrator in order to select objects.
Using the Eraser Tools5:33
In this lesson, you will learn how to use the Eraser Tool, Scissors Tool, and the Knife Tool in Adobe Illustrator, to create new shapes or adjust and modify shapes and paths.
Using the Rotate and Reflect Tools5:41
In this lesson, you'll learn how to use the Rotate Tool and Reflect Tool in Illustrator.
Using the Scale Tool4:08
In this lesson, you'll learn how to use the Scale Tool in Illustrator. You'll also learn how to use the Shear Tool and the Reshape Tool in Illustrator.
Using the Width Tools4:07
In this lesson, you'll learn how to use the Width Tool, Warp Tool, Twirl Tool, Pucker Tool, Bloat Tool, Scallop Tool, Crystallize Tool, and Wrinkle Tool in Illustrator. You'll also learn how to customize the options in the tools such as size, angle, and more.
Using the Free Transform Tool3:03
In this lesson, you'll learn how to use the Free Transform Tool in Illustrator.
Applying Gradients4:06
In this lesson, you'll learn how to apply and adjust a gradient in Illustrator.
Using the Eyedropper Tool3:29
In this lesson, you'll learn how to use the Eyedropper Tool to copy attributes such as fill and stroke from one object to another. Using a keyboard shortcut to apply multiple changes is also included.
Using the Blend Tool5:17
In this lesson, you'll learn how to use the Blend Tool and how it can be used to create custom color schemes as well.
[ACTIVITY] Vector Art Practice5:28
In this activity, you'll practice creating vector art in Illustrator by using the Width Tools, the Rotate Tool, the Eraser Tool, and applying gradients.

Using the Appearance Panel3:17
In this lesson, you'll learn how to use the Appearance Panel to toggle and adjust effects and styles of various objects in Illustrator.
Stylizing Shapes2:37
In this lesson, you'll learn how to stylize shapes, including adding drop shadows, round corners, the scribble effect, and more. You'll also continue to use the Appearance Panel to adjust these effects.
Envelope Distort and Warp Effects6:43
In this lesson, you'll learn how to use the Envelope Distort effect by creating a new look using a top object and some text. Warp effects are also included.
Using the Transform Each Technique for Patterns4:35
In this lesson, you'll learn how to use the Transform Each command in Illustrator in order to create unique patterns.
Using the Pathfinder Panel6:01
In this lesson, you'll learn how to use the Pathfinder Tool in Illustrator, in order to combine and customize shapes. For example, Unite, Intersect, Merge, Outline, and other custom effects can be used to modify shapes in Illustrator.
[ACTIVITY] Warped Text on Radial Pattern4:52
In this activity, you'll practice creating warped text and a radial pattern in Illustrator.

Saving, Exporting, and Packaging Files in Illustrator2:12
In this lesson, you'll learn how to save, export, and package files in Illustrator, including reasons for using the various functions. File types described include the default AI format as well as EPS, GIF, JPG, PNG, PDF, and more. When you package files it's to include placed images that are linked in an Illustrator file as well as to include fonts. Otherwise, the type should be outlined in case the printer or other person doesn't have the same fonts that you have.
Printing in Illustrator2:12
In this lesson, you'll learn how to print in Illustrator, either to PDF or a regular printer. Settings such as fitting to page and orientation are included.

Design of Client Logo, Part 1: Drawing from Scanned Sketch10:19
In this lesson, you will learn from the first step in my logo design process in Adobe Illustrator. I use some scans of logo sketches and then create some designs in Illustrator and brainstorm along the way.
Design of Client Logo, Part 2: Sketching a Monogram Logo in Illustrator13:04
In this lesson, you will learn how to sketch a monogram logo in Illustrator. I continue my design of a client logo.
Design of Client Logo, Part 3: Applying Color to Logos14:27
In this lesson, I add color to the logo designs for my client. You will learn about what types of color modes are available in Illustrator and why we want to use specific color modes for specific uses. You will learn about RGB, CMYK or process colors, as well as Pantone or spot colors.
Edits of Logos and Finalization5:50
In this lesson, I show various logo designs I created in Illustrator for my client and how I finalized some designs to send to the client.
What Files to Send to Your Logo Design Client10:32
In this lesson, you will learn what raster version (PNG, JPG, PSD), vector version (AI, EPS), and other files (such as a PDF copy) to send to the client.
Sample Logo Design Invoice1:00
This is a sample invoice for a logo design, so you can learn from this example to write and use a logo design invoice for a client.

Requirements

Students will need pen/pencil and paper for sketching part of the course, and they will need a copy of Adobe Illustrator for the logo design production part of the course. Creative Cloud version is preferred, but previous versions should work for most lessons.

Description

Would you like to become a professional logo designer and create beautiful, relevant, distinct, and memorable logo designs? Do you want to gain insight into the lucrative and fun industry of logo design? In this value-packed course, you will learn how to become a professional logo designer. Learn about logo design principles by looking at corporate logos and student logos, and then apply those principles in your own logo design work. You'll gain valuable insight into logo design and the logo design industry.

This course guides you in the process of brainstorming, sketching, and designing logos after meeting with a client. You will also learn about logo design creative briefs and contracting, as well as the importance of creating a logo design portfolio.

You will learn various Illustrator techniques to create high-quality, beautiful logos.

After enrolling, you can post your work to the discussion board for critique as you build your logo design portfolio.

Gain valuable insight on logo design and Illustrator by learning from Chad Neuman, PhD, who has:

Worked at an award-winning advertising design firm using Illustrator.
Taught logo design and Illustrator at the university level.
Done freelance graphic design work for about 20 years.
Was previously managing editor at two graphic design magazines, one of which focused on Illustrator.

This course has manually added closed captions for most sections (instead of only auto-generated).

Master logo design today to start building your portfolio and client list. Design your own logos for your brand or for others. Apply relevant color, typography, and design principles to create an awe-inspiring and distinct logo design portfolio. Become a logo design rockstar!

Be sure to check out the promo video and remember that this course features a 30-day money back guarantee if you're not satisfied with it after enrolling. See you in the course!

Who this course is for:

Students who want to learn about logo design and Adobe Illustrator should take this course.
Students who want to produce quality logos by applying effective design principles and best practices should take this course.
This course is meant for people who want to design logos and get paid for it.
This course is intended for people who want to establish or expand their logo design skills.
This course is NOT meant for logo designers who are already experts in logo design and Illustrator.

Logo Design Masterclass: Logo Design, Illustrator, Dimension

What you'll learn

Explore related topics

Course content

The Exciting and Creative World of Logo Design6 lectures • 25min

Discussing and Contracting a Logo with a Client and Conducting Research13 lectures • 55min

Brainstorming and Formulating Logo Ideas8 lectures • 14min

Getting Started in Illustrator12 lectures • 46min

Drawing and Editing Shapes in Illustrator7 lectures • 40min

Working with Text in Illustrator5 lectures • 33min

Using the Tools in Illustrator10 lectures • 44min

Mastering Illustrator Workflows and Functions6 lectures • 28min

Printing, Saving, and Exporting in Illustrator2 lectures • 4min

Creating and Finalizing a Logo for a Client in Illustrator6 lectures • 55min

Requirements

Description

Who this course is for: