Become a Growth Marketer: Learn Growth Marketing & Get a Job
What you'll learn
- Apply basic, intermediate, & advanced growth techniques to their own campaigns or their company's
- Understand the basics of advertising psychology & persuasion
- Design and start their own email advertising campaign
- Design and predict their company or product's growth trajectory
- Apply the traction model of distribution to their own venture or firm
- Design and run their first Google adwords campaign
- Design and run their own Facebook ads campaign
- Analyze other types of advertising and their suitability for each campaign
- Understand the basics of company and product branding
- Look for and decide between available marketing & growth positions
- Put together a personal portfolio that will increase their likelihood of being hired
- Use tactics for using free work to increase their exposure before applying for jobs
- Know what to expect during interviews for marketing positions
- Familiarity with common businesses and common business concepts is helpful, but not required
- No knowledge of marketing is required
Marketing is changing
Marketers no longer just sit in a room and come up with catch slogans like in Mad Men. They’re now required to be more analytical, more technical, and take ownership of a larger part of the traditional customer funnel
What does that mean?
It means that your traditional education and your traditional understanding of marketing are becoming obsolete. Companies are no longer hiring marketers to sit and watch over ad campaigns; they’re hiring marketers that can not only plan, design, and run their own campaigns but also influence and understand their products on a much deeper level
In this course we’re going to focus on both core marketing fundamentals but also on the more advanced growth marketing strategies that are becoming more and more in demand. We'll cover the basics that any marketer should know and then expand into day to day actionable skills you're going to be required to have. In the second portion of the course we'll focus on how you can set yourself up for success in the marketplace and how to find, vet, and lock down a job in Marketing or Growth.
Who should take this class?
The class is designed for 3 types of students:
1) Anyone with a passion for marketing and specifically wants to learn in demand growth marketing strategies
2) Anyone who wants to transition to marketing and get a job
3) Anyone who wants to apply growth techniques to their own ventures and run their campaigns the same way a professional firm would
Who this course is for:
- Anyone who is interested in marketing and wants to start a career in it
- Anyone with basic familiarity with marketing concepts that want to specifically learn the discipline growth marketing
- Anyone looking to transition into marketing or growth
- Anyone who is interested in running more efficient campaigns and employing professional long funnel approaches to their own ventures
Hi, I'm Evan Kimbrell. Thanks for checking out my course.
**My courses have been featured in Forbes, CNN, Entrepreneur Magazine, BusinessInsider, BuzzFeed, Mashable, TheNextWeb, The Daily Beast, & Techcrunch**
Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-only digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC.
Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category.
In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.
Hope you enjoy my courses!
Hi! My name is Justin Mares. I formerly ran growth at developer tools company Exceptional (acquired by Rackspace in March of 2013).
While there, I taught myself how to become a technical marketer and use tools like SQL to run important analyses on our customer data. Along with learning the basics of HTML, CSS and Python, I've found learning to become a more technical marketer has been one of the most valuable investments in myself I've ever made.
In addition, I'm the co-author of Traction Book, a book about how startups can get traction. For the book, we interviewed Jimmy Wales (founder of Wikipedia), Paul English (founder of Kayak), Dharmesh Shah (HubSpot founder) and pulled together an actionable framework for how startups should think about getting traction and distribution.
I also founded an ecommerce company, Kettle & Fire, that's on a multi-million dollar run rate in just a few months.