Name: Become a LinkedIn Power User: Networking and Lead Generation
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Created byChris Wilkey

Last updated 1/2014

English

What you'll learn

Learn how to optimize your LinkedIn profile
Learn the basics of the platform LinkedIn
Understand how and why to join groups on LinkedIn
Learn about the different mobile apps that can make your life easier via Linkedin
Understand how to build your network correctly on LinkedIn
Turn a cold call into a warm one using LinkedIn
Understand and prevent the time wasting that can happen on LinkedIn
And much much more!

Course content

9 sections • 39 lectures • 2h 46m total length

Introduction to the Course2:05
Find out what we are going to learn and who should be taking this course!

A Brief Overview of a Profile6:22
Before we optimize your profile, we need to see what it all entails.
Creating a Perfect Headline4:16
The headline of your LinkedIn profile is your first chance to tell someone what you do. Use this valuable real estate to grab attention and spark conversations.
Contact Information4:21
What contact information should you include on your LinkedIn profile? The answers are in this video
What Goes in My Summary!?6:45
The summary part of your profile is your spot to tell your story. Make it shine!
Does My Experience Matter?8:49
Your experience does matter! Make sure you are telling your story through LinkedIn.
Publications, Certifications, Honors/Awards, and Projects5:05
If you publish anything in print or on the web, you need to showcase it. You also get the chance to posting certification and projects in this video.
Skills and Expertise3:56
What to show that others agree with what you say you are good at? The skills and expertise section of Linkedin was designed with this in mind.
Should I Have Recommendations?2:55
Recommendations are extremely important in the LinkedIn world. I show you what they look like and how to get a few more.
Everything Else4:48
This video goes over everything else that is included in a LinkedIn profile.

Building Your Initial Network3:06
You will need a core network on LinkedIn to really build your networking power. Here are my tips to making that happen.
Strategically Connecting with New Contacts4:50
After building that first initial network, you need to think about who to connect with next. This video provides some tips on who to connect with.
Get Into a Routine5:34
Building a great routine will allow you to save time and create a great system to build your presence on LinkedIn.
Don't Ask - Give5:35
I believe in giving instead of asking. This video shows why that is the case.
Unique Ways to Connect7:17
Sometimes you have to think outside of the box!

What Can Groups Do For You?3:01
Why should you join groups on LinkedIn? This should answer that question!
Which Groups to Join?4:37
In order to actively connect and prospect, we need to be in the right groups. This video shows us how to do just that!
I Joined A Group...Now What?3:08
What should you do now that you have joined a group? Take a look and find out.
Keeping the Conversation Going4:42
Keeping that conversation going might be difficult, but this video can show you how to do it with ease.
The 80/20 Rule (or if we reduce 4/1 rule)3:05
This is a rule to live by on LinkedIn (and every other social media network for that matter).
Creating a Habit3:51
Social media doesn't happen overnight. This video will show you my habit of responding and conversing in groups.
Dig for Opportunities3:36
Looking for new leads or opportunities? Start digging through the group pages to see if there are any opportunties.
Hidden Power of Groups - The Group Introduction2:32
This is a hidden trick that can help you turn a cold invitation into a warm one!

Segment Your Prospects4:26
By using the data on LinkedIn, you can segment your prospects without even talking with them.
Connecting with a Prospect3:12
This video shows you some questions to ask when connecting with a prospect.
Extending the Invitation2:39
A specific and concise invitation will have a higher conversion rate. See how I do it in this video.
Who is Looking at You?3:38
By knowing who has been looking at your profile, you will be able to tell if there is any interest or actions that need to be taken.
Becoming a "Professional" Stalker5:27
LinkedIn can be used to find out a lot of information. This video shows you how to use it to your advantage.
Taking the Conversation Offline3:34
Sales happen face to face (most of the time). This video gives you tips on how to take the conversation offline.

Wasting Your Time5:35
In order to become a power user, you need to be efficient and not waste time. Make sure to listen to these tips to save you some valuable time in the future.
Meeting with the Wrong People5:35
If you are spending too much time meeting with people and seeing no results, you should watch this video to make sure you are scheduling the right meetings.
Flooding of the Inbox4:14
One of the biggest complaints with starting to use LinkedIn is the massive amount of emails you receive. This video is going to show you how to change the email settings.
Groups Built for Sales2:44
These pesky groups are something you want to avoid. Find out the signs to watch out for in groups.

LinkedIn Contacts2:23
Have you ever wanted to have a social CRM? LinkedIn can do that for you!
LinkedIn Intro2:30
Do you forget where people went college or can't remember where their blog is located? LinkedIn will allow you to install a new inbox onto your iPhone to bring that info right into your inbox.
CardMunch2:31
Do you have a stack of business cards laying around? If you do, you can take them digital with this awesome app.
Export as PDF2:23
This is just a little trick I learned that can help you get information.

Requirements

A computer
An email address
A LinkedIn account
A willingness to learn and listen

Description

LinkedIn is an extremely powerful tool for anyone looking to expand their network or generate more leads, but you have to know how to use it correctly. Too many people hop onto the platform and get overwhelmed or frustrated with low results and too much time wasted. This course is designed to teach you how to become a "Power User" on LinkedIn and how to reap the benefits it can provide.

My company, Hosskey Consulting, uses LinkedIn as our top referral source for new clients (over 75% of our clients were generated from LinkedIn introductions). This course is going to show you how I use LinkedIn on a daily basis to expand my network and find new prospect. I will be sharing my tips, tricks, and advice on how to connect with the right people, build the relationship, and make your life easier.

Who this course is for:

Business Professionals
Outside Sales Reps
Inside Sales Reps
Networkers
Small Business Owners
Business Owners
Job Seekers
Marketing Professionals
CEOs
Anyone wanting to learn how to use LinkedIn

What you'll learn

Explore related topics

Course content

Introduction to the Course1 lecture • 2min

The Basics of LinkedIn1 lecture • 8min

Your Profile9 lectures • 47min

Building Your Network5 lectures • 26min

Using the Power of Groups8 lectures • 29min

Making a Cold Call Warm6 lectures • 23min

Watch Out - It's a Trap4 lectures • 18min

Tips and Tricks4 lectures • 10min

Summary of the Course1 lecture • 3min

Requirements

Description

Who this course is for: