Powerful Social Media Marketing For Beginners
What you'll learn
- Understand your own purpose within your career as a social media marketing professional
- Create compelling content for social media platforms
- Understand use of social media for business rather than personal use
- Create an extensive and customised social media strategy, specific to individual client needs
- Understand how to analyse your performance and make adjustments to your strategy
- How to go from being a complete beginner in the world of social media to a pro social media manager, ready to take on any client!
- Just a basic understanding of social media and a positive attitude!
- It will help if you have access to a laptop but you can follow along on your phone or tablet as well
Exceptional social media marketing is a key aspect of succeeding online for any business. So whether you're looking to learn this as a skill to grow your own business or you want to become a social media manager and work for businesses all over the world - this course is for you!
This course is designed in a way that will take you from being a complete beginner in the world of social media, to an absolute pro using only free online tools.
All of the content you will find here, is based on the exact tips and techniques I wish I knew about when I first began working online as a social media manager, combined with the latest knowledge of the rapid-moving social media world.
This is a longer course so I have divided it into the following main sections to make it easier for you to break your learning down into chunks:
Setting Up for Success
By the end of this section, you’ll have the confidence that no matter what your current skill level is in this area, you absolutely CAN succeed in becoming an exceptional social media marketer.
Social Media Platforms
This is where we’ll cover how to use each of the main social platforms for business instead of for personal use and how to get the most out of your time spent on each platform.
Branding and Content Marketing
Here, you’ll discover how to develop powerful brands, create beautiful graphics, and write compelling content.
Social Media Strategy
You will learn the importance of having a strategy in place and how to develop an invaluable strategy for any business.
Optimise Your Workflow
Get to know handy scheduling tools, project management systems and other handy tools that will help you get more out of the time you spend online.
In this section of the course we’ll be diving into the world of Facebook Ads as well as how you can easily advertise on other social platforms like LinkedIn and Pinterest.
This is where you’ll learn how to measure the success of your efforts and make adjustments going forward based on what’s working and what isn’t.
In the last section of the course, we’ll dive into understanding your client’s business outside of just their social media content. This is where you’ll supercharge your knowledge and start thinking about how everything fits together in the business and marketing space.
And of course, you’ll have your handy course guide with links to all the tools and resources we’ll be using throughout the course and a few additional ones I thought might be helpful.
Thank you for wanting to learn from me and I can’t wait to see you on the inside!
Who this course is for:
- Anyone who wants to have the creative freedom to work as a social media marketing professional
- Beginners with an interest in expanding their knowledge of using social media for business growth
- Existing freelancers who want to learn social media to enhance their skillset
- Business owners wanting to improve their own social media knowledge and grow their business online
Hey you, I’m Maggie. I'm a digital marketer and your creative instructor.
Back in 2016 I was first introduced to the world of social media marketing. I was SO excited about the possibility of working online and being my own boss but I was really struggling with the lack of honest, authentic, and high-quality information out there for beginners. So after learning the ropes the hard way and becoming a successful freelancer, I set out to help make things easier for creative overachievers like myself.
So, I went ahead and created everything with you in mind.
My courses are made by someone who knows exactly how intimidating it can be to be trying to master 20 tools at once and stay on top of constant updates with each of them. And my hope is to take away some of the overwhelm for you and make you feel like you're not alone in this.
As a location-independent freelancer, I have traveled all over while working from my laptop. My online skills have led to working with an exciting range of talented people, from sole traders to multi-million dollar businesses.
And now, my ultimate goal is to continuously keep improving as an instructor, empowering you to be excited about your future in the digital world having learned valuable new skills within this exciting world of online marketing :)
I can't wait to see you in my courses, happy learning everyone!