WIN at Starting a Social Media Management Business
4.2 (1,008 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,484 students enrolled

WIN at Starting a Social Media Management Business

Learn how to become a freelance social media manager. Get started with videos, templates & support. Join 8,000 students!
4.2 (1,008 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,484 students enrolled
Created by SO ME Academy
Last updated 3/2015
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 1 article
  • 24 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Create a profitable social media management business
  • Define your unique proposition as a freelance social media manager
  • Setup a brand and website
  • Offer the right products, services & how to price them
  • Find customers and land them as clients
  • Deliver the various products & services to the best of my ability
  • Enjoy the freedom and flexibility of self-employment
  • Be positioned to go on and learn new digital skills to increase income and grow their business
  • A basic understanding of social media - check out our Certificate of Social Media Marketing course for a good introduction

What do you get?

  • Join over 8,000 students taking this course
  • Start your own  social media management business
  • Break 6 figures per year as a social media manager
  • Free downloads, templates, guides and support

Ever fancied starting your own business? Social media is THE hot topic that businesses around the globe need help with. Train with us to start your own freelance social media management business..

Introduction to this course

This course takes you step-by-step through the process of establishing a credible social media management company. The same blueprint we used to start our own social media management company that has gone on to support global brands and organisations.

Why become a social media manager? The numbers talk....

  • 97% of all consumers search for local businesses online
  • But only 12% of businesses using social media feel they actually use it effectively
  • The average social media manager earns $85,000 per year!

Who are we?

SO ME Academy are a best-selling Udemy author. Our social media courses are consistently rated 5 stars and we have taught over 22,000 students. We are a collection of social media professionals who have worked with small businesses, charities and some of the world's largest brands.


This course is about starting a social media management business. The blueprints, the documents, the sales process. If you'd like to learn the intricate details of the social media platforms, check out our other course- "Social Media Marketing 2015- The Complete Course".

How we support you

With over 11 years' experience of supporting and accelerating some of the UK's most successful companies, SO ME Academy is uniquely placed to help you prepare your own business as a freelance social media manager. As a student of SO ME Academy you will be eligible for on-going support via the discussion functionality, Twitter or access to our exclusive "Social Media Management Group".

We look forward to welcoming you as a student and helping you launch your own business.

DON'T FORGET: Udemy operates a 30 day full money back guarantee, no questions asked! If you're not happy with this course you can request your money back.

Click the "take this course" button straight away at the top right of this page to unlock the power of social media for your business.

Who this course is for:
  • Students or entrepreneurs who want to start a business in freelance social media management
  • This course is probably NOT for those looking for an overnight business
Course content
Expand all 33 lectures 02:07:55
+ Introduction to this course
2 lectures 14:52

Welcome to this latest course from the SO ME Academy. Find out what to expect, how to get help and why @CalumBrannan is your teacher with the know-how.

Preview 06:43

So what is a social media manager? Probably more than you think....

The role of the Social Media Manager

Do you understand what you may need to do as a freelance social media manager?

The role of the social media manager
5 questions
+ Setting up your business
6 lectures 21:23

This lecture looks at a few myths and home truths when starting your business and introduces section 2.

Creating your business - a few home truths

How do you stand out from the crowd? We look at your unique proposition in this lecture. Don't forget the worksheet attached to the lecture too.

Your unique proposition

In this lecture we look at the 4 steps to building your brand.

Building your brand - the 4 simple steps

Prestige or something a little more fun. How should you name your business and where can you get help? This lecture dives right into naming your business. Don't forget to read the attached PDF too.

Naming your business

We believe that getting started shouldn't be complicated. Enjoy this lecture as we guide you through the expensive, cheap and free ways to get your website up and running.

Creating a website on your budget (yes, even for free!)
Building your brand identity
Setting up your business
8 questions
+ Customers, competition and services
4 lectures 21:32

Which customer should you target? Is your target market too broad? How can you decide which customers are the best to target. Don't forget to review the sector list attached.

Choosing your perfect customer

Your competitors offer a whole world of insight. In this lecture we learn how to find them, monitor them and learn from them!

Preview 07:56

More than tweets and pokes. The freelance social media manager needs to know how to do a whole load of stuff. Here's our introduction to the big list!

Services of a social media manager

Pricing is a really key point to look at when starting your business. It can be the make or break of your business. Pricing shouldn't be a finger in the air exercise. Follow our lead to understand how you should charge for your time.

How much should you charge?
+ Finding, attracting and landing clients
8 lectures 22:40

Your clients are out there, waiting to sign up to your services. But how do you find them?

How do you reach & find clients?

Offline events are the perfect way to attract businesses who are not quite ready to start with social media, well not without your help anyway. Here's our guide on exactly how to win clients with offline events.

Events as a marketing tool
2 pages
Using Google AdWords
3 pages

It's time to pitch to your first client. Use this lecture as THE framework for success. Come back and use it for future meeitngs too!

Preparing for your first client meeting
First meeting checklist

  • This lecture will help you make a professional impression & build rapport, understand the client's needs and goals , then translate that into a strategy at a later date. You'll be able to close your meeting with clear outcomes and goals.
  • Meeting the client - goals and outcomes

    This lecture includes a sample social media proposal and an exact guide on how to land your first client. Good luck!

    Landing your first deal

    Freelance websites provide a ready-made market place of people to buy your services.

    Using freelance websites to attract clients
    4 pages
    Finding, attracting and landing clients - the quiz
    7 questions
    + Delivering your services
    13 lectures 07:28

    Now it's time to deliver those social media services.

    Introduction to the services you can offer

    This is our jam packed guide on how-to deliver each social media service. How much to charge and how to persuade your client to buy that service from you.

    Guide to services of a SMM - Audit & strategy
    6 pages
    Guide to services of a SMM - Account creation & branding
    4 pages
    Guide to services of a SMM - Posting & responding on social media
    3 pages
    Guide to services of a SMM - Blogging
    2 pages
    Guide to services of a SMM - Contents & giveaways
    3 pages
    Guide to services of a SMM - Social media monitoring
    1 page
    Guide to services of a SMM - Crisis planning
    2 pages
    Guide to services of a SMM - Client training
    2 pages
    Guide to services of a SMM - Social media ads
    3 pages
    Interview: Day in the life of a social media manager with Lisa L Flowers

    A look to outsourcing to help you save time and increase your profits.

    Out-sourcing: saving you time & money?
    Guide to out-sourcing
    5 pages

    Take this quiz to understand any areas you may need to review or to give you the validation that you're ready to become a freelance social media manager.

    Are you ready to become a freelance social media manager?
    3 questions