Become a Digital Content Marketer in 6 Weeks
What you'll learn
- Create from scratch a 12 months online marketing & communications strategic plan, with engaging digital templates for: informative, entertaining & promotional content for different consumer audiences
- Devise a digital branding road-map consolidating online experience across digital platforms to demonstrate expertise in best practice marketing techniques
- Produce a portfolio of work with high quality examples of design creatives, social posts, animated videos and email marketing templates to use in your professional career
- Enhance your CV by demonstrating new competencies and skills in copy-writing, graphic design, strategic planning & videography
Requirements
- Students on this course will need to have a basic understanding of how to use digital softwares such as Google and Microsoft Word, as well as social media platforms like facebook and twitter to maintain the pace of activities
- You do not need to have experience in design, graphic or motion graphics
- Students do not need to have a background in marketing, just the passion to learn
- Suitable for ESL Students of intermediate to advanced levels of English Proficiency (IELTS 6+)
Description
This course introduces students to how marketing and communications professionals produce successful digital content. It provides a practical understanding of how and what to produce over a 12 month calendar in step by step units totalling 20 hours of engaging lessons, task-based activities, quizzes and final project brief.
Unlike most other courses on Udemy, we focus on implementing a unique learning framework to provide our students with both skill-sets and a dynamic portfolio to boost your career prospects and take to interviews. Our team has integrated a leadership mindset and confidence building into the programme to ensure you're able to clearly communicate new skills and competencies on your CV, to managers, and potential employers. It adopts a learning through practice approach with best practice tips, resources and guidance to get you quickly up to speed.
When entering into the world of professional work everyone needs help to showcase their talent and present themselves in the best possible light. One of the hardest things is going for jobs when you have little to no experience. This course will help you overcome this challenge.
This is a new online course, but Andrea Charles Fidelis and co-contributor tutors Natasha Maw and Paul Sternberg have combined expert tutoring experience exceeding 25+ years in Higher Education & Media Industries. Inside the course you will work through key learning objectives as if you're employed by a company, to fully immerse you into work focused vocational training.
The exciting range of course lectures includes:
Introduction to Digital Marketing & The Role of a Digital Marketer: Overview & Job Requirements
Business & Industry Review: Day One as a Trainee
Audience Profiling / Developing Online Marketing Plan: Research, Planning, Strategy
Social Media for Business: Creating a Best Practice Road Map
Copy-writing, Campaigns & Communications Calendar: What to Say and When
Designing Branded Content & Social Posts: Become a Designer Without Prior Experience
Digital Brand Strategy & Measurement: Find out How to Measure and Improve
Pulling it All Together - Skills & Competencies: Project Brief
Produce a Portfolio: Showcase Your Talent
Who this course is for:
- Students wanting to move into paid employment or Internships
- People interested in working in Marketing & Communications Roles
- Entry to Medium Level Marketing Professionals- mainly Executives & Officers
- Small Business owners, SME's & Freelance Professionals
- ESL students wanting to work using Professional Business English
Instructor
- 3.6 Instructor Rating
- 11 Reviews
- 280 Students
- 1 Course
Hi, I'm Andrea. I founded UK Digital Training Group in 2016 to help young people develop skills to build successful careers using professional English- after more than 5 years working in International Marketing in the Higher Education Sector.
I have a BA (Hons.) Sociology Degree from Goldsmiths University London, and a MSc International Development Degree from University of East London. As an established academic I have published two books through German Publishers LAP called: PostBrexit Trade can make 'Ethics' work for us, & What my culture did to me: How to Eradicate FGM Effectively.
In addition to my professional marketing and international career paths, I have worked for many years part time as a Dissertation Supervisor, Tutor and Course Marker on MDes (Master of Design) courses: Social Innovation and Design Management. Supporting my students helped me to realise how much value I add to their personal professional development.
My new online courses have the very latest industry insights combined with innovation. I have a trademarked unique learning system to equip you with a learning framework that really works. It's called the High SPEC Pillars for Success- combining Skills, Practice, Experience and Confidence to get you to where you need to be- fast!
It is fair to say I am extremely passionate about teaching young people skills to succeed in employment and internship placements. Sign up to my courses and join me in this amazing adventure today.