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Become a Brand Manager | practical guide for beginners

Name: Become a Brand Manager | practical guide for beginners
Rating: 4.3 (55 reviews)

Learn theory and get the knowledge which all beginners need to have

Created byEwa Ludwikowska

Last updated 8/2023

English

What you'll learn

Brand management, strategy and tactics
Managing 360 campaigns (including radio, TV)
Selecting the right media channels for brand communication
Brand identity - understanding rules, following brief, setting values and goals
Visual identity - understanding rules, following brief, setting values and goals
Market research - useful tools (Kantar, Nielsen, Semrush, Ahrefs, Google Trends, Google Analytics etc.)
Creating personas
Customer journey - discovering new development opportunities, understanding needs, thinking "out of the box"
Understanding peoples requirements
Advertising possibilities (ATL, BTL, ads formats, ads channels, ads variations)
Influencer marketing - choosing the group, cooperation, analysis
Referral programs - understanding mechanisms and possibilities
Real time marketing - strategy and tactics
Facebook groups - understanding advantages for the brand
SEO - understanding key differentiators
Radio campaigns - strategy and tactics
TV campaigns - strategy and tactics
Management - useful tools and functionalities
Visual consistency
How to write a perfect Brand Manager CV
Understanding the Brand Manager's role and duties

Course content

7 sections • 26 lectures • 2h 15m total length

Introduction2:24
Discover what the course consists of

What does a Brand Manager do3:17
This class will help you to understand your future role. Brand Managers handle many different duties. Get familiar with your responsibilities and be ready for this career path.
How much does a Brand Manager earn3:47
This class will help you to understand the market needs and start your salary research.
Do your best to understand market's needs and after the class - begin your own research.
Crucial skills and experience - prepare your CV3:52
Get the file "Brand Manager cv" from resources. In this class you will study how to prepare your CV and create your development path. The most important is to see your aims clearly, so list your aims and achieve them.

What is a brand - set brand's elements11:49
Learn what is a brand, which elements the brand consists of, how to define the most important elements: brand compass, brand archetype, brand personality, competitive advantage, brand promise, visual and verbal identity, brand experience.
Brand's identity4:27
Prepare brand identity brief. See all the questions which must be answered, and get to know the brand.
Brand's visual identity4:29
Define brand's visual identity. Check which details matter, how to care for the details and ask for setting the rules if it hasn't been done for the brand yet.
Consistency2:49
Care for brand's consistency - learn what matters and which details are important.

Market research10:56
The class will teach you how to run your own market research. Go through the tools or contact third-party service providers (ex. Nielsen, Kantar, Google Analytics, Google Trends) to discover things which will help to grow your brand.
Personas7:27
The class will show you that creating personas helps to understand your users better. You should know who gets in touch with your brand. Knowing customers is crucial while providing any services.
Customer Journey4:02
This class will teach you how to prepare a simple customer journey, and discover mechanisms which help to understand processes. Use this model of thinking as a "discovery tool" and come up with "out of the box" ideas.
People's requirements2:40
Analyse the way your customers think. Find the hidden needs. While thinking about brand and products - think about customers requirements.

Advertising possibilities (ATL, BTL actions)16:13
Learn advertising possibilities, know ads formats better. See paid advertising possibilities and free of charge possibilities.
Facebook and Instagram ads3:45
Know Facebook and Instagram advertising possibilities. Check ads formats, and think over the campaigns.
Google Ads7:08
Get familiar with Google Ads advertising possibilities. See the formats and understand placement.
YouTube Ads2:45
Learn YouTube advertising possibilities. Choose the best options and run your video ad campaigns.
Influencer marketing5:06
Learn how to choose influencers, evaluate the effectiveness and profitability of activities with them. Avoid common mistakes and don't burn brands money for empty followers numbers.
Referrals2:40
See some referral possibilities, understand the referral tactics.
Real time marketing2:04
Get familiar with the term, learn how to "be on time" with real time marketing actions. Get viral and work on brand awareness organically.
Facebook groups1:24
Use Facebook Groups as a powerful marketing tool. Remember that posts range in groups is better, so use this knowledge.
SEO2:01
Know SEO rules and see how much for the brand awareness you can do organically.
360 campaigns1:51
Get to know the term and see which actions create 360 campaigns.
Radio campaigns7:44
Learn how to prepare a radio campaign. Get familiar with my advice and don't make mistakes.
TV campaigns6:44
Learn how to prepare a TV campaign. Get familiar with my advice and don't make mistakes.

Requirements

No programming or marketing skills needed.

Description

This course will show you a wide spectrum of Brand Manager's works.

You will get familiar with methods which will let you work, develop ideas, manage teams, search for growth possibilities, care for the brand.

Understanding the theory "what is the brand" isn't the hardest part of this course and your future job.

The hardest part is independency and ability to think "out of the box", while guiding and caring for the brand.

Today the competition on the market is really high.

This course teaches you how to think and be one step forward.

While learning with this course you will:

develop marketing knowledge,
understand UX discovery rules,
analyse market research tools,
understand ATL / BTL actions,
discover advertising possibilities,
run market research,
create personas,
develop user journeys maps,
understand client's requirements,
cooperate with influencers,
understand referral mechanisms,
plan real time marketing actions,
use Facebook groups potential,
understand what are 360 campaigns,
understand radio campaigns,
understand TV campaigns,
manage team,
understand your duties,
understand "what is a brand",
prepare a perfect CV.

Whether you’re a graphic designer changing your career,

a public relations specialist looking for new challenges,

a business owner who wants to take the brand to the next level by hiring a brand manager,

a marketing specialist or a project manager who wants to grow,

> then this course is for you, and will teach you step-by-step, how to prepare to your new job, which skills to develop, how to think about the brand, and what to care for.

I created this course for everyone who is going to work as a Brand Manager for the first time. I was lacking theoretical knowledge at the beginning of my brand manager career, and today I am sharing my experience.

There is so much more to show you and teach you, so I really recommend you taking this course as your first step,

and waiting for my other courses which are coming soon :)

Who this course is for:

Beginner Brand Managers
Professionals who change their career

Become a Brand Manager | practical guide for beginners

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 2min

Get familiar with a new role3 lectures • 11min

Define the brand4 lectures • 24min

Discover needs, run market research4 lectures • 25min

Advertising12 lectures • 59min

Project Management1 lecture • 10min

Summary1 lecture • 4min

Requirements

Description

Who this course is for: