Manufacturing A Beauty Brand: Personal Care, Cosmetics, Etc

Name: Manufacturing A Beauty Brand: Personal Care, Cosmetics, Etc
Rating: 4.0 (34 reviews)

Planning, Sourcing & Strategies for successfully manufacturing cosmetics, hair care, personal care & beauty products

Created byNikki Bayerman

Last updated 4/2021

English

English [Auto],

What you'll learn

how to find the best manufacturers for your personal care or beauty product/brand,
how to ask the right questions before conducting any business
how to maintain and excellent business relationship with a manufacturer

Course content

3 sections • 12 lectures • 43m total length

Introduction2:53
Explore how to launch and scale a beauty and personal care brand with Alchemist Express, including finding manufacturers, contracting, formula adjustments, and managing logistics.
What To Manufacture?4:13
Identify and manufacture three or four priority beauty products first, focusing on items that drive sales and loyalty, while treating other items as complementary upsells.
Where To Find Manufacturers?4:59
Explore where to find cosmetics and personal care manufacturers and compare private label, custom formulation, and contract filling options using global sources and industry groups.

Introduction: What To Ask And How To Decide?1:05
Aaron explains how to identify manufacturing needs, locate suitable manufacturers, and decide who earns your business by asking essential questions about pricing and manufacturing costs for product orders and formulations.
Cost of Manufacturing3:37
Define the cost of manufacturing as the total costs for finished goods, separate from cost of goods sold. Estimate competitors' costs from retail prices and cut costs with offsite storage.
Ordering2:43
Navigate MACU decisions by weighing forecasted sales, break-even points, and cost per unit while factoring lead times and transportation to optimize minimum order quantities for startups.
Formulations3:28
Explore formulations for beauty products, comparing private label, stock formulas, custom, and semi custom options, with guidance on costs, ownership, an NDA, and product liability insurance.
Packaging3:59
Explore how packaging defines your beauty brand's theme, identity, values, colors, and eco conscious options. Learn about primary and secondary packaging, labeling options, and working with manufacturers, suppliers, and artists.

Standards and Certifications7:54
Explore how to evaluate beauty brand manufacturing standards and certifications, including GMP and ISO benchmarks, plus brand-specific certifications like organic, fair trade, and cruelty-free.
Using Foreign Manufacturers5:08
Assess the pros and cons of manufacturing beauty brands outside the home country, including cost savings, high-volume capacity, supply chain resilience, and regulatory hurdles.
Maintaining An Effective Relationship w/ Your Manufacturer3:06
Maintain a relationship with your beauty manufacturer through effective communication and data-driven feedback, address lead times, formula ownership costs, and intellectual property, and know when to dissolve or switch manufacturers.
Conclusion & Upcoming Courses0:35
Finish the course by guiding you to find and retain the best manufacturers, and invite you to explore the beauty brand marketing course to attract and engage customers.

Requirements

There are no course requirements.

Description

Whether you are a professional brand manager, an entrepreneur or a complete novice to the world of logistics; finding the right manufacturer to scale up or enhance your production efforts can be daunting. The right manufacturer can set your beauty or personal care brand up for astronomical success. On the other hand, the wrong manufacturer can cause an endless amount of headache, declining sales and bad customer feedback. How will you know the difference and how will you organize the business relationship with you manufacturer? Brought to you by Alchemist Express, a leading consulting firm and marketplace for the development of excellent personal care, cosmetics and other beauty products, this course takes you step-by-step through the process of finding, vetting, working with and continually evaluating your business relationship with beauty brand manufacturer all around the world. Moreover, we cover what to do when you need to leave a manufacturer or dissolve a manufacturing business relationship. In a nutshell, you should take this course if you....

Are a brand manager or operations expert in charge of sourcing manufacturing help for a brand.
An entrepreneur or an aspiring beauty brand entrepreneur who is looking into large scale manufacturing
An online retailer looking for the best way to source private label products to sell.
Looking to move the manufacture of you brand overseas
Are simply interested in the logistics and management involved in beauty brand manufacturing.

Some sections of this course have worksheets, useful links and additional resources to assist you in this brand building journey. By the end of this course, you should have a very strong conceptual framework for beauty brand manufacturing success.

Who this course is for:

Brand managers or operations experts in charge of sourcing manufacturing help for a brand.
Those who really want to manufacture their personal care or cosmetic brand in the future.
Those interested in personal care or cosmetic manufacturing
Someone who is looking to switch manufacturers and interested in the best way how.
An entrepreneur or an aspiring beauty brand entrepreneur who is looking into large scale manufacturing
An online retailer looking for the best way to source private label products to sell.
Looking to move the manufacture of you brand overseas

Manufacturing A Beauty Brand: Personal Care, Cosmetics, Etc

What you'll learn

Explore related topics

Course content

Introduction3 lectures • 12min

Vetting Manufacturers5 lectures • 15min

Certifications & General Advice4 lectures • 17min

Requirements

Description

Who this course is for: