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WHAT IT TAKES TO BE A TV EXPERT
Rating: 4.7 out of 5(11 ratings)
509 students
Created byDayvee Sutton
Last updated 2/2023
English

What you'll learn

  • How To Present Yourself As A TV-Worthly Expert (Even if you don’t know how to pitch yourself just yet.)
  • The Trade Secrets For Reaching Out To Shows You Wish To Book (And how to do so with confidence!)
  • Hear From People Like You On How TV Appearances Have Helped Increase Their Business.
  • What It Takes to Leverage Your Guest Appearances Into Paid Opportunities.

Course content

1 section • 5 lectures • 37m total length

  • Your time is now2:51

    Welcome to the course & meet your trainer, Dayvee Sutton. Here you will learn about your journey through this course, & don’t skip this video because there’s instructions for how to use your download.


    DOWNLOAD:

    This is an outline of this course.

    It’s recommended that you print and use it to take notes during your course journey so you may reference anything you learn here in the future.

  • Are you an expert?6:52

    Whether you know your exact expertise or are trying to figure it out, this section will give you the tools to help you work through how to determine your niche as an expert.


    ARE YOU AN EXPERT?

    An expert is “a person who has special skill or knowledge in some particular field.”

    Meaning, if you have more knowledge on a subject than the average person, you might qualify as an expert in that field.

    Complete the following exercise to determine your niche within your expertise.

    For bonus points, share a simple video introduction in our TV Guest Expert Facebook Group. State your name, your expert title and your speciliaztion.

    Say it out loud! Make the bold step to declare your expertise.

    *And push yourself to do this. This is a TV presenter course after all! You CAN do this.

    Here's a script:

    "Hi! I'm [name]. I'm a [expert title]. What that means is that [what you're really good at doing/your niche specialization!]."

    That's all. It's just a practice! We're warming up!!!


    DOWNLOAD:

    Please refer to the download to complete the assignment on page 3, and answer all questions accordingly.

  • Who do you contact at TV stations?10:05

    This section breaks down the roles of show teams so you can determine which opportunities you can send your pitches to.

  • Do you need an agent or a publicist to get TV guest spots?6:31

    This section breaks down the roles of industry support professionals, plus a testimonial from a national political contributor.

  • Do you get paid for being a TV guest?11:15

    This section walks through the expectations from stations for your appearances and ethics of trying to get paid for being on-air.

Requirements

  • These strategies are best for professionals, influencers and experts who have a clear brand message and mission.

Description

Learn what it takes for you to become a go-to expert for both local and national TV outlets in this mini-course!

Imagine Attracting The Attention Of New Audiences, Growing Your Brand, And Adding That Coveted “As Seen On TV” Line To Your Website

It’s all possible when you learn how to become a go-to guest for media outlets!

TV appearances are one of the quickest and most effective ways to get noticed, build brand awareness, and establish credibility.

How Would Your Business Change If You Could Sell Out New Programs or Get A Flood of New Leads - Without Having To Pay For Advertising?

TV appearances significantly increase your list of qualified leads and promote your status as an influential expert in your field.

There’s nothing like having inquiries flow in from people WHO WANT TO ALREADY WORK WITH YOU!

If you’re ready to watch the leads flow in, this course will demystify the language and categories of the broadcast TV industry.

You will learn the basics of how the TV news industry works and what producers want from you as you pitch your story and segment ideas, with the ultimate goal of being a go-to guest.

In this course, I will answer the top three questions I am asked every day on how to become a guest on TV and give you the tools to help you determine if your expertise is a good fit for booking segments on TV.

Who this course is for:

  • This course is best for subject-matter experts and entrepreneurs who are looking to increase their brand credibility with TV appearances.

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