Beat the Banks: How to Secure Finance for Your Company
4.2 (26 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
6,099 students enrolled

Beat the Banks: How to Secure Finance for Your Company

How to construct a formal request for finance, and how to maximise your chances of obtaining funding for your business.
4.2 (26 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
6,099 students enrolled
Created by Adam Bradley
Last updated 10/2019
English [Auto]
Current price: $59.99 Original price: $99.99 Discount: 40% off
1 day left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 14 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to put together a formal request for finance
  • How to structure the loan or finance request and what exactly banks need to see
  • What the banks/investors do with your information and how they evaluate your request and business
  • Basic financial and accounting principles and terminology
  • Types of finance, loans and security/collateral, and what is right for you
  • How to approach banks / investors and discuss your request for finance
  • How to maximise your chances of securing funding and the useful tips and tricks to help you
  • The fundamentals of start-up financing
  • How a bank or finance provider thinks, what will make them favour you, and what will not impress them!
  • An insight into banking & finance, the different roles and principles, and what this means for you
  • What bankers hate the most; and what NOT to do when requesting finance
  • What to do if you are rejected
  • Common misconceptions of requesting finance from banks.
  • Basic knowledge of banking products.
  • Basic knowledge of a company's financial statements (Balance Sheet, Profit & Loss, Cash Flow).

In this course you’ll learn how to raise or secure finance for your businesses, from banks and other sources. This includes tips and tricks on what banks or investors look for, how to prepare, and how to increase your chances of securing funding.

I understand the aches and pains of requesting finance from banks: both from personal experience or on behalf of my clients now as a broker and mentor; and also in providing the finance as a banker. I now wish to share my knowledge to be able to simplify this process for you and maximise your chances of obtaining the finance you need.

I can draw upon my experience in these different roles as well as drawing on the common bits of feedback and queries from my clients over the years, to tell you what you want to know as well as what the banks don’t want you to know!

I can tell you what their bugbears are and what they love to see. I can teach you helpful tips and tricks when speaking to banks and finance providers to help you secure finance. I also want to demystify and simplify the whole process of obtaining finance and put it into simple terms. This will help you with your conversations with banks as well as improve your understanding of how to raise finance, assess yourself whether you are ready for this, and what the best solutions are for you.

I can help you negotiate better rates with the banks, and give you more bargaining power in your conversations with them. I can bust some of the myths around banking and tell you, truthfully, exactly what it is the banks do with your information to make their decisions.

The banking world loves to use complicated jargon and acronyms and I will break these down and tell you in a simple format exactly what they mean, why the bank uses them and why it is useful for you to know.

I will help you structure your application, showing you exactly what you need to provide and how to present it, and explain why it is needed.

I’ll also explain how to choose a bank or funding provider, how to approach them, how to present to them and how to negotiate with them. I want to give you a frank account of how they operate and how this can help you. I can help you get under their skin to gain an advantage for yourself in your next approach.

Who this course is for:
  • Any business owners, or key people within a company, who are seeking to raise finance for their business for various reasons
  • Anyone responsible to present and discuss business loan or finance requests directly with Banks
  • This course is also aimed at students or professionals who are potentially looking to work in the sector - i.e. corporate / commercial banking & finance
  • The course primarily takes you through raising debt capital – i.e. taking out business loans, commercial mortgages or other commercial debt products, however, it also touches on equity capital (i.e. raising equity for your business), and helps explain the difference between the two and which one would suit your company and situation best
  • Location – although the focus of my experience and perhaps some of the terminology is based here in the UK, everything included in this course (principles, processes, financials and analysis, for example) is very similar or transferable to most countries in the world
  • Size of businesses - anything from Start-ups to 'Small and Medium Enterprises/Businesses' (SMEs / SMBs).
Course content
Expand all 10 lectures 02:23:25
+ Introduction and Background
2 lectures 19:52

An introduction to the course and the instructor; the suitability and who the prime 'students' are; and a summary of what the key course contents are.

Preview 07:15

In this section, students will learn:

  • Why a formal application is required;

  • What the process normally involves and how long it takes;

  • Insights into the banking and finance world, and why this will help them.

Application Background
+ Main Course
7 lectures 02:00:55

In this section, students will learn:

  • The different types of finance available, and which ones are more suited to them;

  • The different types of security and why this is important;

  • and the difference between Debt and Equity and which one is right for them.

Types of Loan/Finance and Associated Security (Collateral)

In this section, students will learn how to structure an application for finance, which includes the key information required and what will give them a better chance of securing finance.

How to Structure your Application

In this lecture, students will learn: 

  • How banks and investors evaluate your information provided;

  • How credit scoring/ratings work;

  • What financial analysis is undertaken on your company's financials and projections;

  • What the formal credit evaluation process is;

  • How the terms; conditions and pricing is determined;

  • What the MOST IMPORTANT FACTORS are for any funding application!

What the Banks do With Your Application

In this section, students will learn:

  • The basics around company accounts/financials, projections and forecasts, and how these are analysed;

  • What 'Debt Serviceability' is and why it is so important;

  • What the terms: 'comparables', sensitisation' and 'scenario planning' are and how they are used/performed;

  • The key Ratios used which you need to know, what they mean and how you can calculate these yourself.

Preview 17:32

In this section, students will learn:

  • What the different approaches are to take with finance providers;

  • How to discuss your application with a banker;

  • Good qualities to look for in a bank;

  • Insights into the term sheets and offer letters; and most importantly:

  • How to NEGOTIATE!

How to Approach a Bank & Discuss the Application

In this section, students will learn:

  • What the most common reasons for failed finance requests are;

  • What banks don’t want you to know;

  • What banks hate the most and what NOT to do;

  • What to do if you are rejected;

  • What the common misconceptions are with requesting finance from banks;

  • Useful tips and tricks.

Preview 22:57

In this section, students will learn:

  • Why start-up financing is very risky for banks and investors;

  • What options are available for start-ups;

  • The different types of alternative finance and equity finance;

  • Examples of reputable financiers or intermediaries in the market.

Financing for Start-ups
+ Conclusion
1 lecture 02:38

Students will have a recap on the course where the most important elements are highlighted, and the key bits of advice are also shared here.

Recap, Useful Links, Resources and Extra Guidance