Be Your Own Social Media Guru
- 2 hours on-demand video
- 1 downloadable resource
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Determine how social media supports the mission of your organization
- Gain an understanding of Youtube, Facebook, and Twitter and the key principles behind them
- Learn how to make sense of data from Google Analytics
- Gain the confidence to use data, not gurus, to make decisions
- Logins for Youtube, Facebook, Twitter, and Google Analytics platforms are helpful, but not necessary, so you can follow along
- A basic understanding of social media platforms and engagement data is a plus
The social media landscape changes every 6 months, and the smartphone is only accelerating this change. Don’t blindly follow the latest social media fads and gurus to guide your social media strategy. Fortunately, there is a ton of engagement data around what people are doing on your site (on Google Analytics) and social platforms/profiles (on Facebook Insights and other native analytics platforms). Learn to look at your organization’s own data to see what is driving real value. If your organization can gather, analyze, and act on its data, it will be ready to jump on the next trend in a way that drives real impact.
We’ll start with the 5 truths that apply to all social media platforms. Then, we’ll walk you through the “Big Three” platforms: Youtube, Facebook, and Twitter. For each, you’ll learn:
What are the basics? How does this platform work?
Insight into the backend: Understand the platform in order to optimize your strategy
Advanced tips to boost your engagement
Case studies: Steal ideas from other organizations that are effectively using the platform
We’ll answer the age-old question: How to be human on social media. Lastly, we’ll dive into how to use data to enhance your approach. You’ll see walkthroughs and insights from:
Other external social media tools
…which will teach you how to use each platform to find insights about your users and turn those insights into action. We’ll give you strategies to engage your whole team in the process and begin to build a Data Culture at your organization!
This course is currently in the process of being updated — buy now and get first access to the updated course this fall.
- Social media newbies and entry-level social media staff at nonprofits
- Marketing staff looking for advanced strategies and deeper data analysis ideas
- Manager or Director-level staff who want to take their social media strategy to the next level
Welcome to WWU! You’ll learn how to be your own social media guru by learning the tools (Youtube, Twitter, and Facebook), learning how to Be Human, and learning how to use data to take action. George Weiner, your instructor, is the founder and Chief Whaler of Whole Whale - a digital agency that works with nonprofits to help them maximize their impact.
A few ideas for building your channel: how-tos, educational content, amazing or topical content, animations, responding to user interactions. Also, learn how search works on Youtube and meme riding. Check out a few more technical ideas to get started in this bonus video: http://www.wholewhale.com/tips/great-nonprofit-videos-for-youtube/
On social media, you treat and see brands the way that you treat and see people. Learn how companies like Prezi and JetBlue are building personal relationships on social media. Check out the awesome books that George referenced below:
Delivering Happiness: http://deliveringhappiness.com/book/
Trust Agents: https://books.google.com/books/about/Trust_Agents.html?id=ejmOiJFcfVgC
The Thank You Economy: http://thankyoueconomybook.com/
How can visitors on your site share content they like to their social platforms? We’ll show you how to make it easy on them by adding social media buttons, and then use data from that to improve content. We also revisit emotions and talk about how you can use that to build trust with your relationships.
Being human, positive, and trustworthy works on any online platform. We talk more about being human here: http://www.wholewhale.com/tips/three-ways-be-human-social-media/
Want to dive deeper? Learn how to (authentically!) connect your organization to what's trending on social media: https://www.wholewhale.com/tips/how-to-connect-organization-with-whats-trending/
Learn how to use data to identify the value of the traffic and actions of people you are reaching and how to use metrics to determine if you’re reaching your goals.
Download our Ultimate Nonprofit Social Media Guide to review our optimization checklists for the "Big Three" platforms (plus Instagram!) and our tips on growing and nurturing your following.
Google Analytics gives you a behind-the-scenes look at what people are really doing on your website. Here, you learn the basics of Google Analytics, including tracking traffic from social media and setting goals (more on that here: http://www.wholewhale.com/tips/google-analytics-goals-for-nonprofits/).
For more GA info and how-to’s, you can check out our Google Analytics Walkthrough webinar (http://www.wholewhale.com/tips/nonprofit-webinar-full-90m-walkthrough-of-the-basics-of-google-analytics/) and learn why nonprofits use Google Analytics (http://www.wholewhale.com/tips/4-reasons-nonprofits-use-google-analytics/).
Michael Jordan helped his teammates score more. What platforms are helping the visitors on your site ‘score’, or convert? More info on that here: http://www.wholewhale.com/tips/assisted-conversions-like-a-boss/.
Just as speed limit signs force you to notice how fast you’re driving, feedback loops and weekly reports let you use data to see if your organization is reaching its goals. Creating dashboards on Google Analytics can help you do this, so we teach you how to build one here: http://www.wholewhale.com/tips/make-great-google-analytics-dashboards/