Social Media Success: How to Become an Influencer

Name: Social Media Success: How to Become an Influencer
Rating: 4.3 (222 reviews)

Bloggers, YouTubers, Direct Sellers, and Entrepreneurs! Become a Social Media Influencer to market your business

Created byMargaux Rathbun

Last updated 10/2017

English

What you'll learn

Become a successful social media influencer to boost your business while making a difference in the lives of others
Successfully market yourself as an expert in your selected industry
Have the ability to creating capivating branding and engaging content
Work to obtain sponsorship, allowing you to work as a full-time influencer!

Course content

1 section • 25 lectures • 2h 49m total length

Introduction8:47
My Professional Background and Experience4:32
Getting Started - Picking your Passion and Finding a Niche8:54
Getting Started - Setting up your Website and Social Media Profiles8:54
Getting Started Final Thoughts2:26
Branding - Branding Basics7:07
Branding - Examples of Taglines4:20
Branding - Overview of Colors8:43
Branding - Fonts and Overall Branding Case Studies11:15
Discover how fonts and color palettes define an influencer brand, with case studies from makeup artists and a weightlifting-focused personal trainer.
Branding Final Thoughts1:03
Embrace branding flexibility; you are not stuck with your brand or colors. Rebrand as your authentic self and adapt your page and colors as you grow; followers evolve with you.
Content Creation - Overview5:40
Content Creation - Types of Visual Content9:18
Content Creation - My Favorite Design Tool4:30
Content Creation - Other Types of Engaging Content12:01
Content Creation Final Thoughts2:00
Attracting Followers - Getting Started with Building your Base8:44
Attract followers by leveraging friends and family to build your base and network with influencers. Use SEO keywords, post regularly, and run giveaways or ads to grow your audience.
Attracting Followers - More Ways to Effectively Build your Base12:09
Attracting Followers Final Thoughts1:41
Sponsorship - The Basics of Becoming a Sponsored Influencer9:19
Explore what sponsorship means for influencers and how to become a sponsored influencer by building value for brands, growing engagement, and proactively securing partnerships through outreach and tagging.
Sponsorship - The Ethics of Being a Sponsored Influencer12:08
Choose sponsorships that align with your cruelty-free, environmentally conscious brand and values; assess impact on followers, avoid conflicts of interest, and maintain trust and credibility.
Sponsorship - Rules and Regulations5:09
Navigate sponsorship rules and disclosures to maintain integrity, comply with platform and government regulations, negotiate fair rates, document agreements in writing, and share performance analytics.
Getting Sponsorship Final Thoughts1:07
Troubleshooting - Don't be Afraid of Making Mistakes10:05
Embrace mistakes as learning opportunities to grow as an influencer and overcome the fear of failure. Refine skills, stay authentic, and use feedback to improve and stay relevant.
Troubleshooting - Handling Negative Comments (and the trolls of the world)9:22
Troubleshooting Final Thoughts0:45

Requirements

This course is for beginners or experienced bloggers/business owners looking to take their business to the next level

Description

Do you have a blog? Are you an entrepreneur? Why not take your business to the next level by becoming a social media influencer!

A social media influencer is a person who has the passion, power, and platform to make a difference in the lives of others while promoting their products and services. By developing a large and loyal following on social media, influencers have the ability to:

Generate hits on their website and/or social media channels
Sell various products and services on their website
Work with companies as a sponsored social media influencer
The ability to work from home and have flexible hours
Unlimited earning potential
Traveling and meeting people from around the world
Sharing your passion with people while making a difference in their lives
Lifetime access to Margaux’s private influencer networking Facebook group, the Fabulous Flourishers

Taught by retired social media influencer and Influencer Coach, Margaux J Rathbun (creator of Authentic Self Wellness and Flourish and Flow Influencer Coaching) this course combines her 10+ years of experience of working in marketing with her knowledge of what it takes to become a social media influencer.

There are many benefits in becoming a social media influencer including:

Enroll in this life-changing course today!

COURSE BONUS

As a client and/or student, you will gain lifetime access to my private Facebook group, the Fabulous Flourishers. This is a safe and loving community filled with kindred spirits who are there to support your influencer efforts.

What can you expect by joining this group?

There are many perks to being a member of my Fabulous Flourishers community! You will have to opportunity to:

- Network with other influencers

- Gain new ideas and inspiration

- Watch my bi-weekly Facebook live broadcasts

- Promote your business in a supportive environment

- Ask questions and gain prompt answers

- Be the first to know when my new courses are available

- And so much more!

Who this course is for:

Entrepreneurs, Bloggers, YouTube Vloggers, Small Business Owners, Direct Sellers
Anybody who wants to become a leader in their selected industry