
Explore the iPhone's journey through ideation, development, launch, growth, and success to reveal how Apple turns concepts into market impact with updates like the App Store and new hardware.
Identify user needs through market research, interviews, surveys, observation, and support feedback; prioritize with affinity mapping and impact versus effort and value versus difficulty matrices to turn needs into actions.
Are you curious about how top tech products are built and launched? Want to break into one of the most in-demand roles today? This course is your complete introduction to Product Management.
Whether you’re an aspiring Product Manager, a career switcher, or a founder building your first product — this course will give you a solid foundation. You’ll learn exactly what a Product Manager does, the skills you need, and how to apply real-world frameworks to manage the full product lifecycle.
We’ll cover everything from the basics — like what a product is and how product managers work with teams — to practical tools and methods like Agile, Lean, MVP, PRDs, and prioritization techniques.
You’ll also get hands-on with tools like Trello and Google Sheets to create your own Kanban boards and understand how products move from idea to launch.
By the end of this course, you’ll walk away with a clear understanding of:
Core PM responsibilities and workflows
Agile vs. Waterfall development
How to build a Minimum Viable Product (MVP)
Writing PRDs and using Kanban effectively
Practical insights from real-world case studies
No technical background is required — just curiosity and a willingness to learn!
Let’s get started on your Product Management journey today.