Basics to Brilliance:Marketing & Digital marketing 101

This lecture talks about why research matters? Customer segmentation, Buyer persons along with examples and action exercise.

This lecture talks about Branding & Positioning.Building your brand identity, Positioning statement with examples and action exercise.

This lecture talks about the 4 marketing Ps, Product, Price, Place, Promotion along with examples and action exercise.

This lecture talks about consumer behaviour, the decision making process, factors influencing it, the role of emotion v/s logic etc along with real life examples and action exercise.

This lecture talks about what is digital marketing? It's core channels, traditional v/s digital marketing etc along with real examples and action exercise.

This lecture talks about what is SEO, its power, how search engine works, its three pillars etc along with real-life example and action exercise.

This lecture talks about what is Content marketing? The marketing funnel,key takeaways etc with real example and action exercise.

This lecture talks about What is social media marketing? Choosing right platforms, content mix, paid media advertising etc along with some real life examples and action exercise.

This lecture talks about what is email marketing? Building an email list, best practices, automation etc with key takeaways, real examples and action exercise.

This lecture talks about what is PPC, how it works? PPC campaign types, its basics etc with real life examples and action exercise.

This lecture talks about why Analytics matter? Key tools, key matrics, beginner friendly framework etc with real examples and action exercises.

This lecture talks about creating a strategy, SOSTAC model,choosing right channels, budgeting basics, come beginner mistakes along with some real life examples and action exercise.

This Last lecture talks about Career paths, skills to master, how to build career etc. Along with action exercises and grand key-takeaways of overall course.