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Basics of Visual Merchandising & Store Design
Rating: 3.9 out of 5(72 ratings)
1,308 students

Basics of Visual Merchandising & Store Design

Visual Merchandising and Store Design are an important aspect which are crucial to the success of a retail store .
Created byManagement Study Guide
Last updated 12/2019
English

What you'll learn

  • Explain What Is Visual Merchandising
  • Explain Relation between VMD and Sales Performance
  • Explain the Elements of Visual Merchandising
  • List the Tips for Effective Window Display
  • Explain Relation between VMD and Store Layout
  • Describe the Types of Store Layouts
  • List the Objectives of the Store Front Design
  • Explain How to Balance the Trade-offs in Store Design
  • List the Elements of Exterior and Interior Store Design
  • Explain the Considerations for Store Interior Design
  • List the Characteristics of a Good Store Design
  • List the Indications of Space Problem
  • Explain Role of Space Management in VMD & Store Design
  • Explain Use VMD & Store Design to Influence Consumers
  • List the Factors Influencing VMD and Store Design

Course content

2 sections • 17 lectures • 44m total length

  • Introduction5:42
  • Explain What Is Visual Merchandising2:05
  • Explain Relation between VMD and Sales Performance1:03
  • Explain the Elements of Visual Merchandising2:15
  • List the Tips for Effective Window Display8:47
  • Explain Relation between VMD and Store Layout1:10
  • Describe the Types of Store Layouts5:46
  • List the Objectives of the Store Front Design0:48
  • Explain How to Balance the Trade-offs in Store Design0:37
  • List the Elements of Exterior and Interior Store Design0:41
  • Explain the Considerations for Store Interior Design3:47
  • List the Characteristics of a Good Store Design6:00
  • List the Indications of Space Problem1:01
  • Explain Role of Space Management in VMD & Store Design0:48
  • Explain Use VMD & Store Design to Influence Consumers1:14
  • List the Factors Influencing VMD and Store Design3:14

Requirements

  • No prior knowledge is needed.

Description

Visual Merchandising and Store Design are an important aspect which are crucial to the success of a retail store as it helps to positively influence the consumer’s buying behaviour and also helps create a good image of the store and provide a unique, comfortable and happy shopping experience for its consumers. In this course we will learn about ‘Basics of Visual Merchandising and Store Design’ in detail.


Who this course is for:

  • Independent and larger retailers who want to upskill their existing teams on becoming Visual Merchandising experts.
  • Students who want to learn a new skill or are looking to get into the Visual Merchandising industry.
  • Anybody that deals with stores or who own stores.

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