Basics of Service Markets, Consumers and Products

BASICS OF SERVICE MARKETS, CONSUMERS AND PRODUCTS – LEARN WHAT DRIVES CONSUMER BEHAVIOR.

Are you an Entrepreneur/Student/Working Professional craving to learn about the difference products and services - THEN YOU ARE IN THE RIGHT PLACE.

Recall any service that you have availed in the last six months. Based on your service encounter, answer the following questions:

• What service did you avail?

• What was good about the service encounter?

• What was bad and needs improvement in this service?

• Would you repeat this service provider?

This course teaches you how to answer the above questions.

Every business knows that in order to thrive, it needs to differentiate itself in the mind of the consumer. Marketers have realized the importance of service differentiation as a sustainable strategy for competing for a portion of the customer’s wallet.

IT HAS FOUND OUT THAT 95% OF CUSTOMERS STOP USING A COMPANY’S SERVICE SOMEBODY FROM THAT COMPANY WAS RUDE TO THEM.

JUST CLICK ON THE ENROL BUTTON AND START READING AND UNDERSTAND THE DIFFERENCE BETWEEN THE TWO TO SURVIVE IN THE MARKET.

Who should take this course?

Are you struggling to analyze the strategies and policies of the service industry and product manufacturing industry then this course is relevant for you.  Students pursuing Management Studies, people interested to become entrepreneurs, Undergraduates, business people can enroll in this course and gain in-depth knowledge on both service and manufacturing industry.

Why you should take this course?

By taking this course, you will be able to see the practical side of the strategies, policies and the focus that drive the service industry is very different from that of the product manufacturing companies.  You can get a good insight about the difference between goods and services and how marketing of services is different from marketing of products.

Knowledge about both services and products is very essential for all the entrepreneurs.  Lack of understanding between services and products will ruin the very existence of an organization.

What you will learn by taking this course?

This is a comprehensive course which explains each and every topic in detail. You will learn the basic concepts, advanced topics, theories and techniques with relevant case studies and real life examples. The following will be taught to you in this course:-

• Differentiate between Goods and Services

• What is meant by Services Marketing

• How Marketing of Services is Different

• Characteristics of Services

• Types of Services

• Importance of Services Marketing

• Differentiate between Software Products and Services

• 7 P’s of Services Marketing

• Factors to Set Price for a Service

• What is meant by a Service Encounter

• Benefits of Maintaining Service Quality

• Importance of Value Addition in Service Industry

• How to Keep Competitive Edge in Service Industry

• Challenges of Services Marketing

How this course is structured?

This course is structured in self paced learning style.  The entire course is split into 15+ video modules covering all the basic and advanced concepts as the course progresses.   All the advanced concepts are explained using case studies and real life examples so that you can understanding it easily.  Relevant usage of images/pictures and animations used throughout the course adds value to the content.  All concepts are explained using simple English.   You will feel as if you are attending a real class.

What are the pre-requisites for taking this course?

Basic understanding of English and uninterrupted internet connection is enough for taking this course.

How this course will benefit you?

After learning this course, you will get a clear idea about the policies, procedures, strategies etc. involved in Service and Product manufacturing industry.  The last module throws light on the challenges faced in Services Marketing and how to overcome them.