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Basics of Facebook Retargeting
Rating: 3.4 out of 5(38 ratings)
3,810 students

Basics of Facebook Retargeting

Learn the basics of retargeting on Facebook
Created byGirijan Raghavan
Last updated 7/2016
English
English [Auto],

What you'll learn

  • Learn the basics of retargeting
  • Learn the importance of retargeting in advertising
  • Know the benefits of retargeting customers on Facebook
  • Learn to install the retargeting Pixel

Course content

5 sections • 14 lectures • 1h 5m total length

  • Introduction6:13

    Learn how Facebook retargeting delivers ads to visitors who left your website, boosting conversions and brand awareness through targeted advertising on Facebook.

  • Some Hard Facts of Facebook Marketing3:08

    Retargeting remains a powerful marketing tool on Facebook, but most marketers struggle to implement it due to guidance gaps, platform confusion, and time commitments as Facebook evolves with retargeting features.

  • Advances in Retargeting2:37

    Explore how retargeting reaches a highly relevant audience, repeats messaging, and boosts conversions as shoppers research before buying. Stay competitive by embracing evolving marketing tech and platforms.

Requirements

  • Should have basic knowledge of Facebook
  • Wish to widen knowledge of Facebook Marketing

Description

****ADDED NEW BONUS LECTURE TO THIS COURSE****

Retargeting is now a widely used advertising tool by the marketing industry. It's reputation has grown recently and is now a process which gives higher ROI's to marketers.

“The biggest advantage of retargeting is that you’re only showing your ad to people who are genuinely interested in your product.”

Retargeting is the process of tagging your website visitors with ads tailored to their level of interest in your products or your brand. In very simple terms it is like converting window shoppers to customers.

Facebook is the best platform for retargeting ads just for one reason – that’s because most Internet users are on Facebook on a daily basis and that too for considerable lengths of time. So a person who visited a website or searched for a product online will definitely be on Facebook after a while.

Marketers focus advertisements on those who are already aware of the brand. They use tailor made ads based on varying needs of these visitors to convert them to customers. 

Retargeting has also proven to be an efficient way to generate a higher conversion rate from online ads simply because higher brand exposure generates more sales.

I hope that this course will give you basic knowledge on retargeting on Facebook.

Please convey your suggestions and comments on the course through the Udemy messaging system.

Who this course is for:

  • Those who are marketing their products or services through a website
  • Those who wish to widen their knowledge on Facebook Marketing

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