Basics of Email Marketing

This is an introductory course on Email Marketing. It helps learners understand the basics of Email Marketing.
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Gain Basic Understanding of Email Marketing
Understand the various types of emails used by organizations
Understand some ground rules for Email Marketing
Understand some basic metrics used in Email Marketing

Requirements

  • There are no prerequisites for taking this course
  • All you need are a PC/laptop and headset

Description

E-mail marketing is a form of direct marketing that uses e-mail as the delivery medium for communicating a marketing message to a group of people. This course will help learners understand some key topics of Email Marketing such as the types of emails, the metrics to be tracked, and the various components and basic rules for creating a good email.

Who this course is for:

  • Anyone interested in learning about Email Marketing can take up this course for free.

Course content

4 sections • 5 lectures • 33m total length
  • Introduction to SMstudy
    02:23
  • How to Use the SMstudy Guide?
    03:38

Instructor

Global Certification Body for Sales and Marketing
SMstudy Certifications
  • 4.2 Instructor Rating
  • 9,355 Reviews
  • 122,214 Students
  • 7 Courses

SMstudy has been created by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. SMstudy's certification training is provided through its 500+ Authorized Training Partners (A.T.P.s) across the globe. The SMstudy courses explain Sales and Marketing concepts through a practical, process-oriented approach. This helps Sales and Marketing professionals understand the specific processes they should follow to be effective in their Sales and Marketing roles.