Basics of Ecommerce - Using Salesforce Commerce Cloud

Name: Basics of Ecommerce - Using Salesforce Commerce Cloud
Rating: 4.3 (331 reviews)

Learn ecommerce concepts with real life examples. This will built a strong ecommerce foundation using end to end flows

Created byAnuj Tyagi

Last updated 12/2024

English

What you'll learn

This course is not just about teaching a product, here you will learn ecommerce domain with real life examples, that i have experienced in last 15 years
Are you thinking to learn ecommerce fundamentals? Post completion, you will be able to understand ecommerce terminologies & fundamentals
Do you want to acquire ecommerce domain knowledge or maybe switching to ecommerce now?
In this course you will learn end to end ecommerce flows and impacts including upstream systems like PIM & downstream system like OMS or ERP(SAP)
Also, this course will teach you all the different modules in an ecommerce platform by using salesforce commerce cloud but not limited to it.
We will be covering ecommerce architectures, modules, demos on all the modules and various tools.
This course will enable you to decide your career path in ecommerce domain.
Some modules covered in this course are - Catalog, Order, Member / User management, Marketing etc

Course content

7 sections • 60 lectures • 5h 44m total length

Introduction7:20

Agenda0:35
What is ecommerce3:19
Types of Business Models5:37
Revenue Models5:16
Ecommerce Modules2:44
Learn about e-commerce modules such as catalog, marketing, and order, and how module dependencies define system structure with high intra-module and low inter-module coupling.
Organization, Site and Storefront4:56
Ecommerce Architecture8:54
SFCC Architectures12:13
SFCC B2C architecture with latest SFCC changes on sandboxes
SFCC Realms7:03
Ecommerce Examples3:58
Demo - SFCC tools8:21

Introduction, Catalog & Types6:16
Categories & Types4:08
Demo - Catalog & Categories9:49
Learn how to manage catalogs and categories in Salesforce Commerce Cloud, linking products to multiple categories, and using primary versus classification rules to drive breadcrumbs and dynamic assignments.
Products & Types6:40
Demo - Product & Types10:47
Explore the catalog's product types in Salesforce Commerce Cloud, including standard products, option products, variation with options, variation master and variation product, product sets, and bundles.
Product Attributes3:25
Price & Types2:42
Explore pricing concepts in ecommerce, including list price and offer price with discounts, and learn how price lists per currency govern product pricing across multiple currencies.
Demo - Pricing4:10

Agenda1:29
Users & Customers3:41
Usergroup & Permissions5:55
Roles4:13
Customer List & Groups5:24
Understand how a customer list ties customers to one or more sites, and how customer groups, as subsets of that list, enable exclusive access and targeted promotions across sites.
Single Sign On6:31
Demo - Users, Customers & Customer groups4:11
Demo - Roles & Permission5:18
Learn how admins create roles, assign users, and grant read and write permissions across modules and contexts such as the FAQ, aligning functional permissions for dev, QA, and operations.
Test your Knowledge

Intro & What is content?5:36
Content Slots2:58
Demo - Content Slot & Assets4:08
Demo - Folder Content4:49
Explore how content assets live in folder-based library structures and link to content slots, with examples like about us and terms, and learn the path order: environment, folder, content, html.
Page Designers7:43
Demo - Category Slots & Page Designer8:54
Search Engine Optimization (SEO)6:26
Learn how search engine optimization boosts website ranking and traffic by using SEO friendly URLs, crawlers, sitemaps, robots.txt, and redirects across product, category, and filter pages.
Demo - Campaigns & SEO8:05
Personalization8:03

Introduction & What is Order4:19
Promotions9:24
Shipping Methods4:01
Taxes4:03
Understand net versus gross tax policies, value-added tax (vat) and sales tax concepts, and jurisdictional rates by state; compare tax providers with offline nightly updates and checkout implications.
Demo - Taxes3:51
Inventory9:54
Explore inventory management in e-commerce, including inventory lists, sku records, site and country precedence, perpetual stock, preorder and backorder concepts, and handling stock scenarios.
Payments - Processors, Gateway & Methods6:42
Example - Payment Flow3:25
Illustrate an end-to-end payment flow from the payment page through the payment gateway and processor to Visa and the issuing bank, culminating in authorization, order placement, shipment, and settlement.
Demo - Payment_method_processor Inventory8:38
Shipment & Order Flow7:22
Returns8:50
Return Flow5:44

Introduction & Data Import and Export5:22
Demo - Data Import & Export5:24
Better Performance - Caching6:56
Demo - Caching3:48
Replication or Data Propagation4:02
Jobs - Adhoc / Scheduled5:43
Demo - Jobs7:32
Learn to configure and run jobs in administration operations, exporting customers, catalog, and orders, and importing price books and inventories, with storefront context, failure handling, and sequential or parallel steps.
Localization & Locales7:05
Currencies3:05
Demo - Locales & Currencies5:36
Test your knowledge
Lecture 58 - Just the Beginning1:37
Celebrates the completion of the basics of e-commerce using Salesforce Commerce Cloud and recaps topics such as catalog, marketing, orders, returns, currencies, localization, and schedulers.

Requirements

This course requires no knowledge of programming languages.
Anyone can take this course and build the foundation to start his/her journey in specialized field of ecommerce development, product management, merchandising, content management , operations etc. However, if you have salesforce commerce cloud sandbox access then it's better to do hands-on together otherwise you can simply follow the demos.

Description

This course is designed and developed for those who wants to learn how does ecommerce work, the related terminologies and domain specific knowledge. In this course I have covered all the modules necessary to build an ecommerce site. I have used salesforce commerce cloud as the ecommerce product to show different demos. However, the concept remains same for any ecommerce product like HCL commerce, SAP commerce or Adobe commerce.

In this course, the following modules are covered but not limited to below topics only:

1. Ecommerce & Types - Explaining different ecommerce business models, revenue models , salesforce commerce cloud architecture, Difference between organization, sites & storefront

2. Catalog Modules - Covered different topics Catalog types, categories, Products & types, Attributes, Prices etc

3. Member Module - User, group, Permissions set, Roles etc

4. Marketing Module - Static content, Dynamic content, Dynamic pages, Search engine -SEO, Personalization etc.

5. Order Module - Covered in detail order flows, end to end order flows, Payment, shipping, taxes, Inventory, fulfillment & Promotions etc

6. Miscellaneous - Covered topics like how to do data import / export , Moving data from one environment to another, Doing repetitive tasks, Performance topics & finally localizations.

Other than the above modules/ topics in each module, there are hands-on demo to cover the topics in practice. Not necessary to have access to salesforce commerce cloud sandbox but if you have it then you can practice along.

After finishing this course, I can assure you will have a good functional understanding of ecommerce domain and mainly for business analysts, Merchandisers you can start working on the functional side like creating products, creating contents & managing orders or even designing functional solution with your implementation partners.

Who this course is for:

If you are working as a developer on any other ecommerce product or technology and want to learn salesforce commerce cloud, then this course is for you.
If you working in some domain and want to switch to ecommerce then this course is for you .
If you are a project manager or product owner or business analyst and want to work on ecommerce projects, then this course is for you.

Basics of Ecommerce - Using Salesforce Commerce Cloud

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 7min

Ecommerce & Types11 lectures • 1hr 3min

Catalog Module8 lectures • 48min

Member / User Module8 lectures • 37min

Marketing Module9 lectures • 57min

Orders Module12 lectures • 1hr 16min

Miscellaneous Topics11 lectures • 56min

Requirements

Description

Who this course is for: